Bangalore, November 30, 2018: The cause of happy childhood found an overwhelming support as volunteers and children from all quarters of the society came forward to take part in a flash mob at the Kanteerva stadium. The event was facilitated by Child Rights and You (CRY) one of the leading organizations working on the domain of child rights for the last 4 decades. It was held in association with Bengaluru FC during the ongoing Indian Super League (ISL).
This was part of CRY’s nationwide ‘Yellow Fellow’ campaign which saw around 150 people conglomerate in the stadium and produced a visual spectacle representing the cause of child rights. Using the prop of yellow socks the gathering used the surprise element to spread awareness in a unique yet entertaining way. Children from CRY’s project areas BOSCO, students from different colleges and host of other people from a varied background came forward to lend their support.
Yellow Fellow is a pan-India campaign which aims to build public awareness for children and their right to a happy childhood through a series of fun-filled yet meaningful engagement activities where the people at large will be encouraged to show their support for children by becoming Yellow Fellows. At the core of the campaign lies ‘socks’. Socks-an analogy of being in a child’s shoes which embodies warmth, compassion and comfort and the color yellow represents the brand CRY, constitutes the two main features of this campaign.
The campaign has garnered a widespread support from all quarters of the society. CRY has partnered with corporate associations like We Work and Mytra where employees from the organizations made use of the socks in innovative and quirky ways to show their support towards the campaign. Also, anassociation with Phoenix residencessaw a child mela being organized for the Yellow Fellow campaign.
“On the occasion of Children’s Day we wanted to celebrate happy childhood. I am thankful to every participant who joined hands to make this event a success. The crux of the matter is to engage more people through a variety of ways which makes the Yellow Fellow campaign such a sought after event,” said Suma Ravi, Regional Director (South), CRY.
This campaign is yet another effort by CRY to generate awareness around the issues of children and encourage all to take action.
City Today News
(Tj vision media)