Bengaluru, January 2018: Adidas, the global sports brand has conceptualized a unique exhibition to reveal the ‘Real’ side of Jammu and Kashmir and Bangalore, being a progressive city, was an obvious choice to kick start this multi city event. The intent of the exhibition is to reach out to the masses and showcase Jammu and Kashmir through the lens of sports and break the manacles surrounding the valley.
Adidas has shown unparalleled commitment to encourage young footballers to be the difference and bring new excitement to the game of Football. It has been brands consistent endeavour to bring to life their core belief – ‘Through Sport We Have The Power To Change Lives’. Taking this commitment further, last year, adidas India partnered with RKFC as their official kit partners which boosted the morale of the team & youth of Kashmir as a whole.
Adidas and Real Kashmir through their partnership have brought about positive change in the valley through football and have redefined the ‘Real’ Kashmir, thus, catalysing a rapid transformation in the lives of Kashmiris and each one of them to make a difference in their game, life and world.
The exhibition will portray the magnificence of the valley through the lens of award-winning photographerPrashant Godbole who has an in-built strong sense of aesthetics and the art to create spaces within an image. His proficiency will reveal an untold story which is bound to catch the eye of commoners, hence reviving the essence of the oblivious Jammu and Kashmir.
Details on Exhibition:
Dates: 24th to 27th January 2018,
Timings: 10:00am onwards
Venue: Rangoli Art Center, M.G.Road, Metro Station, Bangalore
Entry Free – All are Welcome