~ Sunfeast Dark Fantasy and Fresh Menu together craft a delectable dessert range to appease those sweet cravings with the mantra of ‘can’t wait won’t wait to indulge’ ~
Bangalore, 11th March 2019: Sunfeast Dark Fantasy, one of India’s most popular delectable biscuits brands from the house of ITC is set to enthrall consumers with its range of mouthwatering dessert creations, in collaboration with Fresh Menu. Sunfeast Dark Fantasy & Fresh Menu brings a tempting selection of Sunfeast Dark Fantasy Brownie Pudding, Sunfeast Dark Fantasy Tiramisu and Dark Fantasy Berry Cheesecake at every doorstep. One can relish the chocolate crunch of Dark Fantasy blended with rich ingredients that Fresh Menu has added to make each dessert an irresistible one.
The unique range of desserts plays around with the scrumptious taste of Sunfeast Dark Fantasy and lends a multi textural twist to the classic dessert options, making it a distinctive assortment.
Mr Paritosh Wali, Chief Operating Officer, Biscuits & Confections Cluster, Foods, ITC Limited said, “We are excited to enrich the consumer experience by bringing an all new range of Dark Fantasy Creations dessert. Each unique and delicious offering has been thoughtfully crafted and is a perfect dessert that satisfies one’s sweet cravings. Through this association with Fresh Menu, we aspire to further bring the discerning consumers closer to Dark Fantasy.
Mrs Rashmi Daga CEO, Fresh Menu said, “We are thrilled to partner with Sunfeast Dark Fantasy, one of the most celebrated brands in the biscuits segment. We aim to expand our dessert offerings and make Fresh Menu the destination for every dessert lover. Through this association, we have extended immense efforts to provide our customers with an irresistible range of desserts. We are certain that our consumers will be excited to explore the new range of Sunfeast Dark Fantasy creations desserts.”
Sunfeast Dark Fantasy dessert range is priced between INR 90 – 180; the products will be available in Bangalore, Mumbai, Delhi and Gurgaon.
The products offerings are –
Sunfeast Dark Fantasy Brownie Pudding
Sunfeast Dark Fantasy Tiramisu
Sunfeast Dark Fantasy Berry Cheesecake
About ITC Foods:
ITC’s branded packaged foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands – Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market – Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.
ITC’s Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC’s in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and a robust distribution network.
ITC’s uncompromising commitment to its consumers ensures adherence to high levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online.
Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.
The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC’s Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.
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