Bengaluru, 05 August 2019: Coromandel cements from The House of India Cements, one of the largest cement manufacturers in the country, has launched this green initiative, styled “Coromandel Cares” in the wake of depleting ground water, water crisis and in the light of growing public awareness for making the cities of Bengaluru and Mysore green.
India Cements, which is marketing its cement under the most popular brand, Coromandel King, has launched Coromandel Cares, which will act as a platform for running go green campaigns in Bengaluru and Mysore.
As part of the initiative, Coromandel Cares will reach out to individuals building independent homes and provide them seed balls for growing trees in their new dream homes. It will also offer expert advice to them in building rainwater harvesting structures in their homes for water conservation under the guidance of renowned Scientist Rainman S.Kumar.
This information on the initiatives of Coromandel Cares will be available on our website (www.coromandelcares.org) and social media pages (facebook and instagram). The social media pages will provide you with information and tips on how to be part of this essential movement. The website will have solutions and options to reach out to us and our experts to learn how we can be of assistance to you.
Coromandel Cares will utilise the services of influencers like its dealers, stockists, contractors and masons and experts in environment protection in running the campaigns on a sustainable basis in these regions.
Talking to the media, Mr. Ramesh B, President (Sales & Marketing), India Cements said, “As part of this unique initiative, we will partner with events and activities that promote on a sustainable basis rain water harvesting and go green campaigns to create public awareness” Eminent Scientist and water Management Advisor, A.R.Sivakumar (Rainman S.Kumar) said, the Initiative of ‘Coromandel Cares’ to green the city with its Seed Bomb campaign and promotion of Rainwater Harvesting (RWH) with scientific and cost effective interventions for water conservation is a welcome gesture from a corporate house.
Participatory approach and incentives from ‘Coromandel Cares’ in addressing the environment protection and sustainable development will encourage house and apartment builders to adopt greener initiatives
Mr. Anilkumar P, Sr. V.P, heading Sales in Karnataka and Kerala said “Our entire team which includes employees, channel partners and influencers are equally excited about the project and we are overwhelmed by their response. We are committed to a sustainable development and we are sure the Coromandel Cares initiative will have a meaningful impact and we are more than happy to contribute our bit to the cities we all love.”
Commenting on the initiative, Mr. R Sankaran Unni Sr. General Manager, Marketing and Business Development, said “We want to move beyond sales promotion. At the heart of this initiative is a glimpse of our commitment to our stakeholders. The Coromandel Cares team will support all individual independent new home builders with counselling on rainwater harvesting. We will focus on Bengaluru and Mysore to begin with. Our dealer network will have seed balls and people can use it for growing native trees in their new homes.”
India Cements is always committed to the cause of sustainable development through a slew of measures taken for preserving and protecting natural resources, improvement of environment, bio diversity, and mines rehabilitation. It has been implementing a number of greener initiatives in and around the cement plants in the form of green belt development through mass tree plantation, rain water harvesting, water conservation etc.
About India Cements
India Cements began its tryst with destiny way back in 1946. Over the last 7 decades, the Company has earned the unshakeable trust of thousands of architects, builders, engineers, stockists, dealers and consumers alike.
With a total group capacity of nearly 16 million tonnes, India Cements has played a vital role in the booming construction and infrastructure growth in India. Its commitment to building a stronger India can be seen in the rapid growth achieved with 8 cement plants and two grinding units located in Tamil Nadu, Andhra Pradesh, Telangana, Maharashtra and Rajasthan. Stringent quality measures are behind every bag of Company’s products.
The Company has four trusted strong brands- Sankar Super Power. Coromandel Super Power, Coromandel King and Raasi Gold and a large number of committed stockists for covering the entire market. A majority of whom have been with India Cements for generations
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