Roca Bets Big on Customer Experience; inaugurates Display Studio in Karnataka

First Laufen-Roca-Parryware Studio in Bengaluru presents innovations in bathroom concepts and excellent products

Bengaluru, February 26, 2020: Roca Bathroom Products Pvt Ltd. (RBPPL), India’s leading manufacturer of bathroom products, has inaugurated Karnataka’s first display studio in Bengaluru to capitalize on the evolving bathroom market. The company is focused on strengthening brand’s presence in Karnataka and the exclusive brand studio launch is a step in the direction. Mr. KE Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd. inaugurated the studio in the presence of prominent architects, interior designers, trade partners, and developers.

Spread across an area of 4,400 sq. ft., this would be company’s seventh display studio in country after Delhi NCR, Mumbai, Kochi, Lucknow, Chandigarh and Chennai. With an aim of being a one-stop solution for all bathroom needs, the display studio will showcase a wide array of bath fixtures by three leading power brands of RBPPL- Laufen from Switzerland the world’s prominent luxury brand, Roca, world’s popular super-premium designer brand, and Parryware, India’s most popular and trusted bathroom brand.

Commenting on the inauguration of the display studio, Mr. Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd, said, “We are delighted to launch our first display studio in one of our key markets -Bengaluru that has contributed to the success of our brands. With the growing disposable income and aspirations of individuals in urban cities, customers are opting for more upmarket bathroom fixture resonating individual’s style. This store exhibits the finest collections from Swiss major Laufen and World’s No. 1 brand Roca’s futuristic products and intelligent device. The luxury designs from Parryware is also on play for customers, architects, designers and our trade partners. Addition of seventh display studio in India fortifies our commitment for the market, showcasing the vast array of products offered by our company – RBPPL- across brands and price segment.”

The display studio will display an array of products and offerings including faucets, bathtubs, basins, wcs, showers, kitchen sinks, and bathroom furniture among others. It will add as an experience center for architects, dealer partners, designers and customers. This display studio will also have training sessions for channel partners and plumbing contractors. Given the affluent living standard and increased spending capacity, consumers in this region have a higher preference for premium bathroom products that are high on technology and functionality. With Roca’s endeavor to expand its network and provide impeccable shop floor experience to the customers.

In India, Roca Bathroom Products Pvt Ltd consists of five brands – Armani Roca, Laufen, Roca, Parryware and Johnson Pedder under its umbrella – each offering a unique bathroom range and catering to different segments of the society.

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