~Latest in series of videos produced by women & gender non-conforming creatives~
~ Signs to Sony Music Masterworks in advance of new music~
Bengaluru, 30th June 2020 : Multi-talented artist, percussionist, producer and activist MADAME GANDHIreleases her newest video for Visions track “Waiting For Me”. Directed by Misha Ghose, “Waiting For Me” has been conceptualized and produced by an all-female team and features queer, trans, female and gender non-conforming cast members and marks Madame Gandhi’s first-ever video shot in India. With its contrasting industrial imagery and color palettes, the visual brings to life the song’s empowering message, an eco-feminist call to action that eschews institutionalized power structures in favor of forging new narratives of self-expression.
Madame Gandhi explains, “We as artists have the power to use our art to vividly reimagine the world we wished we lived in. ‘’Waiting For Me’’ is a song about questioning societal norms as they exist. The video opens with the quote, ‘We always assume our own powerlessness, but never our own power.’ With the interconnected social justice movements happening around the world, we are seeing a larger belief in the power of the collective for change. This music video is a call to action for each of us to examine how hierarchy, capitalism and systemic oppression serve to keep us obedient, with little space for dialogue or critical thinking. My hope is that this video inspires folks to ask, ‘Are my behaviors contributing to the oppression of somebody else? And what contributes to my own oppression? What does my version of freedom look and feel like?”
The video for “Waiting For Me” launches the next chapter in Madame Gandhi’s already critically-acclaimed career, as she announces her signing with Sony Music Masterworks. With an imitable pairing of complex percussive rhythms and empowering messages of liberation, Madame Gandhi is known for her passionately uplifting body of musical work that continues to elevate the female voice and redefine notions of gender, identity and politics. Having released her first two EPs as part of an overarching short-form album trilogy, most recently 2019’s Visions, Madame Gandhi begins her new partnership with Sony Music Masterworks ahead of the third and final installment in the series.
Selected as 2020 TED Fellow for her commitment to creating meaningful and positive change, Madame Gandhi will also participate in TED2020 later this year, joining multidisciplinary individuals across the globe for an online gathering of conversations, sessions and performances. She returns to the TED Stage later this year after her 2018 TED Talk about the importance of making music accessible to those hard of hearing. The talk now has over 200k views – watch here.
Further, today’s news and video arrive on what has been a massive week for Madame Gandhi, who made her NPR Tiny Desk (Home) Concert debut recently, performing tracks from both her Visions and Voices EPs.
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