Script by Godrej Launches Contactless Shopping on WhatsApp

Introduces new Work-From-Home & Dining Ecosystems

Mumbai, 18 Aug, 2020: Script, a premium furniture brand by Godrej & Boyce has announced the launch of its contactless shopping feature. Script storeswill be live on WhatsApp to offer its vast range of premium furniture, accessories and virtual store tours. The WhatsApp stores will facilitate consumers to browse and purchaseall product offerings safely and conveniently from the comforts of their home. Consumers will be able to browse e-catalogues, discounts, get virtual product demos and instant responses to FAQs.

It also announced the launch of Float & Ridge Ecosystem. With the design philosophy of stimulating spaces empowering fluid, intuitive and inspirational lifestyle, the ecosystems bring together a set of new décor configurations that enable the consumer to conceive an energetic environment that accentuates the desired experience.

As people are spending most of the time indoors, there is a rising relevance to reimagine the spaces that enable a fluid, comfortable and unbound way of living.Research by Script indicated consumers prefer a comfortable ergonomic setup to help their children study effectively. Some also preferred home-office which at present has  become an essential space. The research also  indicated dining space is a convenient spot for homemakers for multiple activities and tasks as it is most centrally located space at home.  The dining table is used not just for bonding over food but also used by children to study especially when parents get involved since facing each other helps in building a connection. These trends are driving the demand for multifunctional furniture that aids work-from-home and many other tasks.

The Float Ecosystem is a collection of seven elements – the study desk, side unit, drawer unit, wall storage, wall shelf, and big or small basket. The floating storage creates a clutter free work area to immerse on the task at hand.

The Ridge Ecosystem consists a robust 8-seater dining table, four storages and two wall-mounted shelves. The products follow a similar design and visual language to create a coherent and coordinated space. It is inspired by the interplay of vertical planes and shadows cast by the tropical sun.

Delighted with the launch Rajat Mathur, Business Head, Script by Godrej and Boycesaid, “The relevance of nesting has increased in the past few monthsthus triggering the demand for study tables, chairs, soft furnishings and utility-based home accessories. Our research indicates dining and study spaces are the 2 core areas actively used by consumers for multiple activities. Float and Ridge Ecosystems is designed keeping in mind these consumer trends and behaviours. These Ecosystems will enable the consumer to invent fresh ways of finding joy at home and experience a fluid or unbound lifestyle. Through the newly launched WhatsApp store feature, we wish to offer our consumers a safe and convenient way to connect with us.”

Driven by aesthetics and intelligent designs, Script offers a unique perspective on furniture and accessory designs. Consumers can select individual elements to create a space according their need and convenience or shop for the entire Ecosystem. These products are available at all Script stores in Delhi, Bengaluru and Mumbai. Orders can also be placed online on the website –

City Today News



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