ShareChat pays tribute to the legendary singer, SP Balasubramaniam on his first death anniversary

A four-day special audio Chatroom session with famous Kannada singers Supriya Ram, Praveen – Pradeep, Vani Harikrishna and Swetha Devanahalli, reached out to 60K audiences

September 28, 2021: The much awaited four-day audio chatroom, SP Balasubramaniam Sangeetha Namana, by the famous Kannada singers Supriya Ram, Praveen – Pradeep, Vani Harikrishna and Swetha Devanahalli turned out to be one of the biggest live chat sessions witnessing over 60000 audience in total. The sessions were live on ShareChat, leading Indian social media platform with over 180 million monthly active users, through its Audio Chatroom.  

These special audio chatroom sessions took place from 23rd – 26th September, where popular Kannada singers paid tribute to the legendary singer, SP Balasubramaniam on his death anniversary. On the first day, Supriya Ram, renowned singer of the Kannada Film Industry, started the session by sharing her experience of SP Balasubramaniam. She then sang some of her favourite songs of the legendary singer and made the session worth remembering!

Over the next three days renowned singers Praveen – Pradeep, Vani Harikrishna and Swetha Devanahalli, took part in the audio-chatroom where they shared their memories of SP Balasubramaniam, career highlights and also shared many tips and advice for budding artists. The singers took dedications/ song requests from the fans and even collaborated with them during the sessions.

The four sessions had a cumulative audience of over 60,000. During the four sessions, over 35000 comments poured in with the ShareChat community showering their appreciations, reactions and requests for the singers.

Speaking about her experience of the session, renowned singer and music director Vani Harikrishna said, “It was an amazing experience being part of the ShareChat chatroom session that brought 17,000 music lovers together. I was honoured at the opportunity to pay tribute to one of the greatest musicians S. P. Balasubrahmaniam. Growing up I have had the chance to interact with the legendary singer and share the stage with him a few times. I cherish those memories and hope I was able to do justice to his compositions in the session.”

Shashank Shekhar, Sr. Director – Content Strategy and Operations, ShareChat commented on the sessions, “ShareChat’s Chatroom sessions have emerged as one of the most loved and biggest engagement features for our community. In the past few months, a lot of renowned artists have used the strength of this feature to engage with our community and garnered an overwhelming response. With an audience of over 60k sending around 35k comments, the SPB Sangeetha Namana audio chatroom in Kannada has been a huge success and we are really looking forward to more such sessions to keep entertaining our community and connecting them with their favorite stars.”

ShareChat Audio Chatroom has become a key feature of the platform with over 2 billion minutes being streamed monthly, with a 16+ million MAU. In recent weeks there have been several chat rooms that have drawn large audiences including engagement with famous cricketers for the ongoing T20 season, celebrities such as Akshay Kumar, Bhuvan Bam, and famous poets and singers. Apart from these, ShareChat is also looking at taking its Chatroom sessions to the next level, making it one of the biggest sources of engagement among users.

City Today News


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