Maharashtra Tourism steps forward to help revive tourism industry with 9 city road show tour; also witnessed an overwhelming response from Bengaluru
Bengaluru: March 2022: Maharashtra as a state is one of the preferred tourist destinations due to its historical forts, pristine beaches, religious & heritage monuments, hill stations, wildlife, adventure sports, exotic cuisine, cultural festivals, transport connectivity and much more. With an aim to offer tremendous opportunities, garner opinions from prospective clients, define possible market potential by connecting with travel trade, Maharashtra Tourism has initiated a 9 city road show tour across the nation. As a part of this initiative, Maharashtra Tourism conducted a road show in the glorious city of Bengaluru.The event was organized on 21st March at The Pride, Bengaluru Hotel and was attended by the prominent names in the tour and travel fraternity in the city.
Mr. Milind Borikar (IAS), Director of the Directorate of Tourism, Govt. of Maharashtra said, “We at Maharashtra Tourism are organizing a road show series with a core motive of promoting tourism industry in Maharashtra and to boost inter-state travel and tourism opportunities. We are happy that post the second Covid wave, hospitality sector in Maharashtra is witnessing a steady increase in recovery and travel companies too are seeing surge in the booking trends. It is astounding to have received such an overwhelming response from Bengaluru towards Maharashtra Tourism road show and we wish to see the same response from other cities as well.”
Maharashtra has a huge potential in each and every segment of Tourism, which offers unlimited possibilities for tourists to explore. Crucial to this is the excellent connectivity options that Maharashtra state offers to the tourists. The state is well connected by roadways, railways, waterways and airways. Also, Maharashtra has a huge & varied accommodation capacity that caters to domestic and international tourists.
The state has ample wildlife sanctuaries and nature resorts, where the tourists can enjoy jungle safaris & forest trails. Scuba diving, para-sailing, para-gliding, jet-skiing, surfing, water rafting, trekking are popular adventure activities engaging tourists in Maharashtra. Revolutionary places like Anandwan,Hemalkasa, Hiware Bajar, Ralegan Siddhi are popular Social Tourism destinations in the state. Religious pilgrimage centers such as Shirdi, five Jyotirlingas, Gurudwara in Nanded, three and half Shakti Peeth, Anant Sagar in Shegaon, Narsobawadi, Karanja Lad, Akkalkot, Ashtavinayak have tourists visiting round the year. As per travel insights from a popular online search engine,Mumbai, Shirdi, Lonavala, Mahableshwar- Panchgani, UNESCO Sites like Ajanta & Ellora caves, Tarkarli, Tadoba National Park, Ganpatipule, Kamshet, Igatpuri, Nagpur, Nashik, Karjat, Alibaug, Chikhaldara, Bhandardara are popular travel destinations in Maharashtra. Maharashtra Tourism offers various policies to boost niche tourism segments in the state such as Agro Tourism policy, Beach Shack policy, Caravan policy and Adventure Tourism policy. These policies have been designed keeping in mind the changing travel patterns and consumer behaviour of tourists. Millennial’s are looking at more experience-based traveling like adventure tourism and community-based tourism.
The event will also travel to major financial hubs including, Lucknow(March 21st), Delhi & Hyderabad (March 23rd ), Chandigarh & Kochi (March 25th ). These road shows will give the entrepreneur large pool of potential leads, which are important for research to networking, brand expansion, sales negotiations and just general end-user sales.
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