The new offering to democratize access to information for MSMEs
INDIA , 27th June 2022 : Rupifi , India’s 1st Embedded Finance company which operates in the B2B Payments space through its B2B Buy Now Pay Later ( BNPL ) today launched MUNAFA , a community platform to further its vision of helping MSMEs grow . MUNAFA will serve as a trusted source of information , content and business connections for Indian MSMEs supporting them across every stage of their journey . With its multilingual content , served across a variety of mediums , the platform will provide MSMEs with access to a variety of trusted resources that will enable their day – to – day operations and achieve growth objectives . Topics such as GST / tax filing . benefits of various government schemes , and business opportunities in various clusters / markets . While the platform is currently launching in three languages – English , Hindi , and Kannada , it will be extended to other major Indian languages in the future .
Commenting on the launch , Anubhav Jain , Co – Founder and CEO of Rupifi said , ” Lack of awareness and inadequate access to information has led to restricted growth of MSMEs segment . It is crucial to bridge that gap for MSMEs to fully realize their potential . At Rupifi , we aim to bridge this gap for businesses with MUNAFA by providing simplified content across various categories to enable greater growth . ” The genesis for MUNAFA came from Rupifi’s customer centric approach and deep engagement with thousands of MSME customers across diverse geographies and sectors . A common underlying theme surfaced around lack of basic business knowledge ranging from how to set up a company , the compliances therein , availing government benefits , information on financial products , potential business opportunities , among others . Further , Rupifi noted that most sources of information available to MSMEs today are not easily accessible and fragmented . With a one – stop community based platform for MSMEs , Rupifi aims to empower its MSME partners to scale faster . The interactive platform will also help MSMEs leverage shared resources within their peer community . Additionally , the company announced the launch of 2 new products today – B2B Checkout and BNPL for Brands , aimed at strengthening their foothold in the retail and marketplace segments . Commenting on the timing for this launch , Anubhav said , ” Over the last two years Rupifi has powered more than 100,000+ SMEs across 10,000+ Pincodes in India . We aim to provide B2B Payments and Credit solutions to help more than 5 Million SMEs by 2025. Through our BNPL offering , we have grown 50X in the past 12 months and are confident about the future growth of Digital B2B Commerce in the country . There could not have been a better day than today , the MSME Day , to launch our next set of offerings in the B2B Payments space “
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