Aegon Life, India’s leading digital life insurance company has revamped their website

Chennai, India, 26 July, 2022Moonraft Innovation Labs, the experience and innovation design arm of USTand a global experience design and innovation firm, recently revamped the website of Aegon Life, India’s leading digital life insurance company, to further enhance their digital proposition and customer experience.

To keep up with an increasingly growing digitally-savvy customer base, Aegon Life transformed its site to offer all retail products in a completely digital and do-it-yourself way, without requiring any document upload or visit to diagnostic center for medical examination. Moving towards a D2C pull-based distribution model required an intuitive digital experience with simplified product discovery. Aegon Life partnered with Moonraft to design and deliver this intuitive, digital-first experience for its consumers.

“We recently redesigned our website to offer a next-gen experience to the digitally-savvy Indian customer. We are certain that the revamp, designed by Moonraft, will help to grow our digital presence not only in urban India but also in semi-urban and rural belt,” says  Srinidhi Shama Rao, Chief Strategy Officer, Aegon Life Insurance Co.

“We are thrilled to have been a part of Aegon Life’s digital journey,” said Smitha Suryaprakash, President, Moonraft. “Digital experiences in financial services need a fresh perspective, and we are confident that our understanding of human behavior coupled with our strong experience in the financial services industry will help Aegon Life Insurance gain a competitive edge through customer-centric digital experiences that drive online engagement.”

To experience the brand new digital experience of Aegon Life Insurance, please visit www.aegonlife.com.

City Today News

9341997936

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.