Bengaluru, June 30: Sleepyhead, the Bengaluru-based furniture and sleep solutions brand, successfully concluded its city-wide treasure hunt, drawing participation from more than 100 Bengalureans in an innovative campaign that combined digital engagement, on-ground challenges and community interaction.
The grand finale featured a series of competitive tasks designed to test participants’ teamwork, problem-solving abilities and quick decision-making. Rochelle Maria Quadros and Michelle Rose Quadros emerged as the winners, taking home a living room setup worth ₹2 lakh.
The campaign transformed Bengaluru into an interactive playground by moving beyond conventional outdoor advertising and encouraging people to actively engage with the brand through a mix of online and offline experiences.
The hunt began with a hidden clue in one of Sleepyhead’s Instagram reels, prompting participants to follow a trail of clues across multiple digital and physical touchpoints, including the brand’s retail stores. Bengaluru-based content creator Dumbo (hey.dumbo) played a key role in generating excitement through challenge-based content that resonated with young audiences.
Speaking about the initiative, Ullas Vijay, Chief Marketing Officer of the Duroflex Group, said the treasure hunt was designed to extend Sleepyhead’s “Dopamine Comfort” philosophy by creating memorable experiences that people could actively enjoy. He said Bengaluru’s vibrant and experience-driven community made it the ideal city for the campaign and expressed delight at the enthusiastic response from participants. Congratulating the winning duo, he added that the brand plans to launch more such initiatives that bring people together while strengthening customer engagement.
According to the company, the Bengaluru edition marks the beginning of a broader strategy to build deeper consumer connections through experience-led campaigns that combine entertainment, discovery and meaningful brand interaction.
Founded in 2017, Sleepyhead is a Bengaluru-based direct-to-consumer lifestyle and home décor brand catering primarily to millennials and Gen Z consumers. Known for introducing the Bed-in-a-Box concept in India, the company offers a wide range of products, including mattresses, sofas, recliners, pillows and home décor. It currently operates eight company-owned retail stores across Bengaluru.
City Today News 9341997936
City Today News 