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LaLiga Lights Up Bengaluru with ‘Five Years in India’ Celebrations

Posted on February 26, 2022 by City Today News (City today.media)

Bengaluru, 26 February 2022 – LaLiga, the Spanish top-tier football league, is celebrating ‘Five Years in India’ for the opening of the Indian office in 2017. The milestone moment was marked with the first edition of ‘LaLiga Extra Time India’ and an upcoming fan screening for the highly anticipated Sevilla Derby, also known as the ‘El Gran Derbi’ (Sevilla FC v Real Betis) fixture.

The first edition of ‘LaLiga Extra Time India’ was held on 25th February 2022 and saw attendance from spokespeople from some of LaLiga’s key partners in the country like – Mr. Amit Prabhu, Executive Director & Chief Financial Officer, PUMA India, Arushi Awasthi, Director – Brand Communications, Hero Vired and Sai Krishna Pulluru, Director, Anantapur Sports Academy. The event involved a panel discussion on the work LaLiga does with its partners in the country, the impact of joint initiatives and plans for the coming years for this country.

The El Gran Derbi Watch Party, which will be held on 27th February 2022, will be among the first public fan viewings LaLiga has held since the onset of the pandemic. Organised keeping all safety protocols at the forefront, it will involve engagement activities like contests and games for the 100+ fans who will earn their spot by participating in digital contests on LaLiga’s social media handles, also on LaLiga’s broadcaster MTV and Voot Select’s social media platforms. Along with these fans, LaLiga’s sponsors and key partners will also be a part of the watch party.

Speaking about the events, Jose Antonio Cachaza, Managing Director, LaLiga India, said, “We came to India five years ago recognising the zeal this country has for football, and several times in the time since then, the fans here have surprised us by surpassing our expectations. It has been a delight to work with our international and local partners to create something special for our fans and football enthusiasts in the country. The coming years hold a lot in the bag for India when it comes to football and we’re excited to be a part of the journey.”

Amit Prabhu, Executive Director & Chief Finance Officer, PUMA India, said, “We have been working with LaLiga globally and in India for 3 years now. The result of this partnership has been nothing short of phenomenal. Our shared vision for the growth and development of football in the country has helped us achieve reach, expand accessibility and cemented our commitment towards the overall sporting ecosystem. We will continue to drive the football culture and conversation in India.”

Arushi Awasthi, Director – Brand Communications, Hero Vired, said, “LaLiga has built a monumental connection with football fans in the country and we are excited about our association with them. As the official knowledge partner of LaLiga in India, we at Hero Vired want to integrate the best of both worlds – education and sports. At Hero Vired, we are constantly working towards creating opportunities and bringing in best-in-class experiences for our learners with such partnerships.”

LaLiga established local presence in India five years ago in order to strengthen the connection with existing fans and increase accessibility for newer fans. In this duration, the Spanish league has expanded the fan base, grown social audience by 2000%, established grassroots programs and built strong relations with leading Indian companies like BKT, Dream11 and HeroVired. Other landmark initiatives include signing the Indian Men’s Cricket Team Captain, Rohit Sharma as LaLiga’s first-ever Brand Ambassador in India, brining Girona FC to play matches in India, organizing large fan viewings and events with several of the most renowned LaLiga Legends visiting and many more.

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OnePlus is set to launch the largest OnePlus Experience Store globally in IndiaLocated in Bengaluru, the new store named “OnePlus Boulevard” spans over 39,000 sq. ft.

Posted on February 24, 2022February 24, 2022 by City Today News (City today.media)

The virtual launch of the OnePlus Boulevard is set to offer an extensive tour of the store

Bengaluru, 24 February 2022: OnePlus, the global technology brand, is set to unveil its largest ever OnePlus Experience store globally in Bengaluru, India, today. The all-new store, called the “OnePlus Boulevard” will serve as a landmark venue for its India community to gain global premium user experience, while personally connecting with the brand. The virtual launch today will include an extensive digital tour of the state-of-the-art establishment, giving viewers and the OnePlus community members the valuable opportunity to virtually experience the massive retail space.

After setting the precedent with its landmark OnePlus Nizam Palace Store launch in Hyderabad, the brand is set to create yet another new milestone for its thriving community in the country. Located on the iconic Brigade Road, the store architecture is inclusive of green areas and allows natural light to pour in. This makes the in-store experience like a walk in a park, while serving as a boulevard of OnePlus technology offerings.

The distinctively designed store uses a five-sense omni-directional design approach. The design concept is aimed towards providing customers with a holistic, premium offline experience to interact closely with the brand’s offerings. The store also has a lot of natural and earthy elements giving the space a lot of warmth and elegance. Some of these design elements include the terracotta material finish for the walls which is known to give an earthy touch to the space, ample natural light as well as green spaces around the store. The store also houses several clay and ceramic art works sourced from artists across India
The OnePlus Boulevard is built to serve as a special hub for its community to experience the brand’s innovative technology, interact with like-minded community members and spend quality time at the new store. The store includes a dedicated community zone comprising of a community lounge, gaming zone as well as an auditorium to host events. The OnePlus Boulevard also features the signature coffee experience zone, a special unboxing zone as well as a dedicated customer service center.

Addressing the launch of the new OnePlus Boulevard, Navnit Nakra, India CEO and Head of India Region, OnePlus India, shared “Right from the start of our India journey in 2014, our community in India has always received our products very positively. The India community has played a significant role in our brand’s growth and continues to do so. Owing to this, we believe that India region would make for the perfect venue to house our largest OnePlus Experience Store, called the “OnePlus Boulevard.” This is also a testament towards our commitment to provide our community with the best user experience across all offerings of our brand.
The OnePlus Boulevard will not only serve as a landmark retail space but will also be a dedicated community hub for our community members and customers to connect with the brand directly and cultivate a deeper bond. OnePlus’ journey in India began right here, in our country’s biggest tech hub, Bengaluru. And we are excited to bring our largest OnePlus Experience Store in the world to our India community here,” added Navnit Nakra, OnePlus India CEO and Head of India region.
The new OnePlus Experience Store is a part of the brand’s ongoing endeavor to enhance its offline presence using an omni-channel strategy and provide more retail touchpoints for consumers to interact with the brand on a more intimate level. In 2020, OnePlus announced an investment of INR 100 crore towards offline expansion in India. In line with this, OnePlus has rapidly scaled its offline retail operations over the years, and looks to operate 15,000+ offline stores, including partnered stores, by end of the year.

The OnePlus Boulevard will offer customers all the latest OnePlus products including the newly launched OnePlus Nord CE 2 thereby bringing the brand closer to its diverse user community.
OnePlus prioritizes the safety of its staff and consumers. To comply with government guidelines, OnePlus has implemented essential safety and hygiene measures in its offline stores. These health safety precautions include complete cleaning of store premises, social distancing, frequent temperature checks, and usage of masks.
The virtual launch of the OnePlus Boulevard is set to happen today at 7 PM IST. As part of the launch, the brand is offering an exciting avatar activity to viewers wherein viewers can enter a virtual playground in an avatar form. The more avatar players enter the virtual playground, the more the OnePlus store gets unveiled as part of the virtual launch.

Click here to watch the virtual launch. For the Boulevard store images, please click here

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Bangalore’s First Interactive Concept store for Hearing Impairment

Posted on February 24, 2022February 24, 2022 by City Today News (City today.media)

‘Brilliant Sound Galaxy (BSG)’ opens in Bangalore

The store at Koramagala in Bangalore was inaugurated by Iconic Bollywood Singer and Signia Cause Ambassador Mr. Sudesh Bhosle and Syed Kirmani Indian cricketer along with Mr. Avinash Pawar, CEO & Managing Director, Sivantos India Pvt. Ltd.

Thursday, February 24, 2022; Bangalore; India: Signia, a leader in the hearing aid industry, today announced the launch of ‘Brilliant Sound Galaxy (BSG)’, the first store of its kind in Bangalore, where consumers can self-discover aspects of hearing, self-screen their hearing, experience hearing live with hearing aids and take an informed decision to enhance their hearing journey. As per WHO estimates in India, there are approximately 63 million people, who are suffering from Significant Auditory Impairment; this places the estimated prevalence at 6.3% in the Indian population.
The store was inaugurated by Iconic Bollywood Singer and Signia Cause Ambassador Mr. Sudesh Bhosle and Syed Kirmani Indian cricketer along with Mr. Avinash Pawar, CEO & Managing Director, Sivantos India Pvt. Ltd. The Brilliant Sound Galaxy is an interpretation of modern-day hearing care that provides complete quality hearing care solutions for hearing-impairment. BSG is a completely new interactive concept with hearing experiences, iconic innovations, products and services and expert audiological advice under one roof.
“Hearing loss is the most common sensory deficit in humans today. There is a stigma associated with hearing loss that is well known. Many factors contribute to the stigma, but perhaps the biggest one is that we don’t talk about it enough. Untreated hearing loss has social, physical and psychological consequences. With the launch of BSG, we aim to provide a youthful and inclusive experience that reframes assumptions about hearing aids and empowers consumers to take their own decision. Here, clinical services transform into an active journey that takes hearing aids beyond devices, celebrating great design.” said Mr. Pawar.
Bangalore’s first Brilliant Sound Galaxy will be operated by Aanvii Hearing Solutions Pvt. Ltd, a professionally run hearing care company established in 2014 by Mr. Vishal B. Shah. Aanvii Hearing Solutions has more than 55 centres spread across Karnataka, Tamil Nadu, Telangana, Maharashtra, Gujarat, Delhi, Chandigarh & UP. These centers are equipped with the latest state-of-the-art diagnostic facilities and cutting-edge technology to optimize and fit hearing aids for all age groups.

“Aanvii Group is the largest Signia Exclusive retail chain in India. Inaugurating the BSG center is a step forward to deliver innovative hearing solutions and our commitment towards serving the hearing-impaired population. This step will help to create awareness and reduce the stigma associated with hearing aids. Aanvii Group is also planning to expand the operations and penetrate Tier-II & III market and work towards increasing the awareness about hearing loss. At our BSG, qualified & experienced audiologists will help in investigating the problem and provide specific solutions to improve the quality of life of the consumer,” said Mr. Vishal Shah, CEO – Aanvii Hearing Solutions Pvt Ltd .

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Mirchi and the Bangalore Traffic Police join hands to distribute helmets across the city

Posted on February 23, 2022 by City Today News (City today.media)

Bangalore 23rd, February, 2022: Mirchi, India’s No. 1 music and entertainment company has always spearheaded key initiatives for the wellbeing of their listeners. This February, Mirchi 98.3 collaborated with the traffic police in Bangalore to launch their initiative ‘Helmet Idu, Tale Irorige Maatra’, wherein the brand distributed over 500 helmets to riders across the city.

In line with recent reports on the increasing two-wheeler road accidents in the city, Mirchi launches this initiative to promote the usage of helmets across the city. Through the activity, Mirchi not only aims to aid more riders with a safe travel, but also create awareness about the importance of meeting ISI safety standards as per the protocol set by the Bengaluru Traffic Police.
The initiative ‘Helmet Idu, Tale Irorige Maatra’ was rolled out across multiple platforms including radio and digital. While the Bangalore Traffic Police provided support with distributing the helmets at traffic signals across the city, Mirchi used the power of radio to create awareness about the initiative and educate their listeners about the importance of abiding by the road safety protocols. With the help of professional riders like Gowtham Naidu, Swathi R and Srigandh to name a few, and with the support of popular influencers like Sneha Shenoy, Sandeep Gowda, Vinay Bharadwaj, Vaishnavi Gowda, Rishi and Bhoomi Shetty, Mirchi successfully created a large impact on riders across the city.
Expressing his view on the activity DCP Bengaluru Traffic Police, KM Shantaraju says, “ For last 20 to 25 days we are running an awareness campaign to encourage riders to wear helmets that meet safety standards that is helmets with ISI standards. Mirchi 98.3 has also been doing an awareness campaign on the same lines. I wish them the best”

Commenting on the activity M N Hussain (Business Director- Karnataka, AP & Telangana) says, “At Mirchi, we have always believed in making our listeners happy, be it through the vast library of content we provide or through the initiatives we take. In a city like Bangalore, traffic has always been a point of concern. However, over the last few year, the number of accidents have only increased. Understanding the importance of road safety in a city like Bangalore, we launched the ‘Helmet Idu, Tale Iririge Maatra’. Through this initiative our goal was to create awareness about the reality of the Bangalore traffic, as well and educate people on the ISI protocols that these riders must follow. We were thrilled to see the response from the initiative and look forward to seeing a better, safer Bangalore.
Mirchi distributed helmets on-ground, on-air and on through the support of their digital platforms.

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