Colgate’s Oral Health Movement to empower millions of Indians with AI-powered personalized Dental Screening

Colgate’s Oral Health Movement to empower millions of Indians with AI-powered personalized Dental Screening
The Movement will cascade Oral Health awareness among millions of Indians and prompt action in partnership with the Indian Dental Association’s 50K strong dentist network

Mumbai, 18 November 2024: As part of its mission to champion India’s Oral Health journey, Colgate-Palmolive (India) Limited, the country’s leading Oral Care brand, has announced the launch of its transformative Oral Health Movement.
This unique AI-enabled initiative aims to encourage Indians to prioritize their Oral Health, while leveraging technology to bridge the gap between the awareness and accessibility of Oral Healthcare in India. This initiative aligns with Colgate’s commitment to elevate India’s Oral Health status through ecosystem building and science-led innovations, positioning Oral Care as a significant priority and contributor to the nation’s overall health.
At the heart of this movement is an AI dental screening tool developed in partnership with Logy.AI, which allows users to receive an instant AI generated dental screening report through a simple WhatsApp interaction. Available in 9 leading Indian languages, anyone can participate by scanning the QR code on the recent Colgate product packs or by dialing 8806088060, answering a few questions, and uploading three images of their mouth to receive a free AI-powered dental screening report.
Furthermore, Colgate has partnered with the Indian Dental Association (IDA) to activate a network of 50,000 dentists to support the Movement and offer free dentist consultations to people post the tool-based screening. To ensure widespread reach, the Movement aims to cover multiple touchpoints like retail stores, educational institutions and corporates across multiple cities in India.


Commenting on the Movement, Prabha Narasimhan, Managing Director & CEO of Colgate-Palmolive (India) Limited, said, “At our core, is the mission to improve the Oral Health of everyone in India. This is both our fundamental responsibility and a tremendous privilege. The #ColgateOralHealthMovement is a significant step towards this long-standing commitment. We firmly believe that Oral Health is essential to overall well-being and through our AI-powered Oral Health Movement we are democratizing awareness and access to Oral Care. This action will enable millions of Indians to take charge of their Oral Health in the comfort of their own homes, and pave the way for a healthy population and healthy nation. We are grateful to our partners who are helping us reach millions of Indian homes to make Oral Health a part of their overall health focus.”
The company’s flagship education program, Colgate Bright Smiles, Bright Futures® (BSBF) has gone strength to strength in India, reaching over 180 million school children since 1976. The program focuses on inculcating the right Oral Care habits, awareness about tobacco prevention and the need for good nutrition. This year, the BSBF program achieved significant milestones partnering with the State Governments of Uttar Pradesh and Goa to extend the reach of this flagship in-school, additionally aiming to positively impact Oral Health awareness amongst over 2 crore children in Uttar Pradesh and over 2 lakh children in Goa.
90% of Indians suffer from Oral Health issues* and yet, 80% of urban Indians don’t brush twice daily and a mere 9% visit a dentist in a year.
A comprehensive pan-India study conducted by Colgate and Kantar in 2023 underscores why prioritizing Oral Health is the need of the hour. According to the study, (North) only 10% of the region visits the dentist each year. However, the region also reports that 18% people experience toothaches, while 14% face gum problems.
According to the study, East India reports that only 8%visit the dentist each year. However, the region also reports that 27% people experience toothaches, while 21% suffer from sensitivity concerns and 15% have cavities. Notably, 22% of East India faces gum issues, which is 60% higher than the national rate.
According to the study, while South India is more conscious about their Oral Health, only 9% visit the dentist in a year, 14% experience toothache.
According to the study, West India reports higher instances of advanced dental procedures, with 10% of dentist visits a year. That being said, currently 14% experience tooth sensitivity while 16% are facing toothaches according to the study. 
Through the power of partnerships, Colgate’s Oral Health Movement will leverage an extensive network for maximum impact. Apart from its partnership with the Indian Dental Association (IDA), the company will collaborate with a significant number of retail customers, educational institutes, housing societies, bus stations and corporates for on-site free dental screenings.
The Oral Health Movement is accompanied by a mass media campaign, rolled out across television and digital platforms urging people to take dental screenings, supported by nationwide on-ground activations and influencer partnerships.   Through this multi-faceted approach, Colgate aims to reach millions of Indians.
For more information about Colgate’s Oral Health Movement and to participate in the AI-enabled dental screening, scan the QR code below to experience this yourself.
#ColgateOralHealthMovement QR Code

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Activities and achievements 100 days achievements of Ministry of Ayush, Govt. of India

Press meet held at Press club of Bangalore

The Central Ayurveda Research Institute (CARI) in Bengaluru, established as a Regional Research Centre in 1971, has significantly expanded its activities over the years. Now located in a tranquil setting, the institute focuses on advancing research in Ayurveda, promoting its benefits, and enhancing its application in healthcare. This growth reflects a commitment to integrating traditional practices with contemporary scientific approaches, fostering a deeper understanding of Ayurveda’s potential.It is recognised as “Centre of Excellence for Madhumeha (Diabetes)” by the Ministry of Ayush. It is one of the peripheral pharmacovigilance centres for monitoring and reporting adverse drug reactions and misleading advertisements related to Ayurveda, Siddha & Unani drugs.

CARI houses a multidisciplinary team engaged in diverse research and integrative healthcare activities. Clinical services are provided through its NABL and NABH accredited hospital wing. (OPD, 28 bedded in-patient facility telemedicine and community outreach). These services include expert consultations, Ayurveda dispensary, diagnostic laboratory (biochemistry, hematology, ultra sound, X-ray & ECG), panchakarma, yoga therapies, ambulance for patient transportation and a canteen. Our involvement extends to supporting flagship initiatives of government such as Swachh Bharat and the Nutrition Mission.

EMRS project (Ekalavya Model Residential Schools) entitled ” General health screening with special focus on Tuberculosis, Anaemia, Hemoglobinopathies and Malnutrition and Ayurveda interventions for better health outcomes in the students of EMRS schools functioning under M/o Tribal Affairs. This project is initiated in 16 CCRAS institutes and benefited by students of 55 EMRS schools all over the country.

This Institute focuses its research efforts primarily on metabolic disorders and Ayurveda dietetics, with additional domains covering outreach healthcare research, drug standardization, and medicinal plants research. Currently, CARI is conducting over 25 research projects jointly with prestigious institutions such as IISc Bengaluru, NIMHANS Bengaluru, ICMR-NITM Belagavi, CSIR-CFTRI Mysuru, ICAR- IIHR Bengaluru, University of Agricultural Sciences Bengaluru, Jawaharlal Nehru Medical College Belagavi, and University of Trans Disciplinary Health Sciences and Technology Bengaluru, among others.

Under centre of excellence scheme, approaches for the prevention and management of Diabetes are validated. Risk assessment and management of diabetes through integrated healthcare services, lifestyle guidelines, medicinal plants, home remedies and audio-visuals are made available for generating awareness. Capacity building for students in diabetes management, research methodology, training for public about diabetes, Yoga classes are also conducted.

All clinical services are free for BPL card holders

• 60% discount for senior citizens

• Nominal charges for others

Timings: Office-9.30am to 4.30pm, OPD-9.00am to 1.00pm on all working days

In addition the Key Achievements of Ministry of Ayush in 100 Days are as follows

1-Donor Agreement with the World Health Organization (WHO) – This agreement demonstrates India’s dedication to working with internationalhealth organizations and improving the integration of

Ayush systems into the global healthcare system.

2. MoU with Vietnam on Medicinal Plants- It is a major step toward advancing traditional medicine practices worldwide. To encourage the sharing of information, resources, and research in this area, Vietnam’s Traditional Medicine Administration and India’s National Medicinal Plants Board will collaborate closely.

3 Landmark MoU with Malaysia on Ayurveda- An Ayurveda Chair has been operationalized at the Universiti Tunku A bdul Rahman(UTAR) as an outcome of the MoU between Institute Of Teaching & Research in Ayurveda and Universiti Tunku abdul Rahman(UTAR).

4. Promoting the “One Herb, One Standard” Initiative -By standardizing herbal medications, this initiative seeks to increase the efficacy and security of pharmaceuticals throughout India. Aligning with global health standards and bolstering confidence in traditional medicines are crucial goals of this move.

5. Special Medical Stores for Ayush Medicines To guarantee easy access to Ayush medications, Shri Prataprao Jadhav announced on August 26, 2024, that the government intended to open special medical stores at every tehsil level.

6. NABH evaluation of 1489 Ayushman Arogya Mandir (Ayush) completed According to the report received from the National Accreditation Board for Hospitals and Healthcare Providers (NABH), the evaluation of 1489 Ayushman Arogya Mandir (Ayush) has been completed, and1005 of

these AAM (Ayush) have been certified for Ayush Entry Level Certification (AELC).

Major Campaigns and Initiatives:

7. “Har Ghar Ayur Yog” Campaign for a Healthier India

The “Har Ghar AyurYog” initiative was started by the Ministry with the goal of increasing the uptake of Ayurveda and Yoga in communities. Including yoga in the Fit India School certification is one of thehighlights. “Bharat Ka Prakriti Parikshan” abhiyan to be at the core of the initiative.

8. Ayush Camps for Geriatric Population- 14,692 Ayush camps were organised around the country in a massive outreach effort to meet the healthcare needs of the elderly.

9. Centers of Excellence in Ayush In partnership with esteemed establishments like IISc Bangalore, IIT Delhi, TMC Mumbai, and JNUNew Delhi, six new Centers of Excellence were founded.

10. Inclusion of Ayush Packages in AB-PMJAY

The Ministry convened a review meeting to incorporate Ayurvedic packages under the Ayushman Bharat- Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) to incorporate Ayush treatment into mainstream healthcare.

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Sonic Solace: Sound Healing Session A Journey to Inner Harmony

Bengaluru, August 14th  , 2024 – In a city that often moves at a relentless pace, Drum Events India, in collaboration with Prestige Centre for Performing Arts, is bringing a much-needed pause. Introducing Sonic Solace 5.0, a full-day sound healing workshop designed to transport you to a realm of tranquillity and rejuvenation.

On August 31st, from 10 AM to 5 PM, the Banquet Hall at Prestige Centre for Performing Arts, Kanakapura Road Bengaluru will be transformed into a sanctuary of sound. Under the theme “Find Harmony Within,” this immersive experience promises to heal the mind, body, and soul.
Led by a panel of renowned sound healers including Dr. Sham Rock, Shilpi Das, Justin Shon, Jeeth, and Meenakshi, the Face Yoga Expert, participants will embark on a transformative journey. Through the power of sound, attendees can expect to experience stress reduction, emotional balance, boosted immunity, and a profound sense of inner peace.

Limited to just few hundred participants, this exclusive workshop offers a unique opportunity to disconnect from the world and reconnect with oneself. The day will include a detoxifying welcome drink, a nourishing working lunch, and a culminating Cacao Ceremony.
Event Details:
• Date: Saturday, August 31st, 2024
• Time: 10 AM to 5 PM
• Venue: Banquet Hall, Prestige Centre for Performing Arts, Bengalurum Konanakunte
• Ticket Price: INR 2500 per person
• Age: 10 years and above
• Participant needs to carry their own yoga matt and shawl to cover them
• We shall provide Eye Mask
Experience the transformative power of sound. Let Sonic Solace be your path to harmony.

Don’t miss this chance to rediscover your equilibrium. Secure your spot now by booking your ticket on BookMyShow: https://in.bookmyshow.com/events/sonic-solace-sound-healing-session/ET00408018

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8 Tips for a Healthy and Happy Pregnancy

Dr. Kavitha Kovi, Head of Department – Obstetrics & Gynaecology, Aster Women and Children Hospital, Bengaluru


women feel like they are on a roller-coaster ride during pregnancy, which starts from the moment they find out that they are pregnant until they hold their babies in their arms as well as even after giving birth. It can be overwhelming hence if you’re having some difficulties in feeling your best, always remember that you are not alone. It is normal for any woman to have different emotions during this period. Nevertheless, it need not be difficult.

Listed here are tips to help you radiate during pregnancy:

Planning Ahead for Labour: Striking a balance between planning and avoiding being overwhelmed with anxiety about what may happen is vital. Having an idea of what might occur can offer peace of mind. Preparing for labour means that you will be able to make smart choices that enhance good health, enabling you to surmount hurdles faced and decrease stress levels.

Getting a Massage: Releasing muscle tension through massage can alleviate some of the discomforts related with pregnancy; it has also been found effective in reducing postpartum depression in the long run.


Spending Time with Loved Ones: Spending time with people you love can help reduce anxiety and decrease stress levels. It can bring joy and laughter, improving your mood. Forming these connections can provide encouragement and support. Research has shown that women with healthy relationships adjust better when transitioning to motherhood.

Engaging in Mindfulness and Yoga: Meditation offers countless benefits, such as reducing stress, controlling anxiety, improving sleep, and managing pain. Practicing yoga promotes a positive outlook, creating self-awareness. This can help generate kind feelings towards yourself and others, and it can also help lower blood pressure.


Connecting with New Parents: Supportive, authentic friendships make a significant difference in happiness during pregnancy and the transition to motherhood. Communicating with another soon-to-be mother can help you relate and receive helpful tips. It provides comfort by connecting with someone who truly understands your experiences.

Exercise: Exercising can help lift your mood. It has been shown that exercising can reduce depression and anxiety. Working out release’s endorphins, which not only boost your mood but also help relieve pain. However, it is not necessary to do a super-intensive workout. It is advisable to consult a doctor before starting any exercise routine.


Eating Healthy: There are many benefits to eating healthy, including increased immunity and maintaining a healthy weight. Equally important is the increase in energy and the healthy nutrition that can nourish your body and your baby, helping you feel empowered.

Adequate Sleep: For pregnant women, it is recommended to have at least 8 to 10 hours of sleep per day. Poor sleep is linked to depression and weight gain. A lack of sleep can also make you cranky. Many pregnant women experience pregnancy fatigue, which can affect their mood. Therefore, getting good sleep is essential.

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Tips for teenagers to manage intense menstrual pain

From cramps to mood swings, the monthly cycle brings its own set of discomforts making it a challenging experience for many women, particularly teenagers. Menstrual pain, or dysmenorrhea, is a common occurrence for many teenagers during their monthly cycles. However, there are ways to manage intense menstrual pain effectively, says Dr Prathima Reddy-Director & Lead Consultant, Department of Obstetrics and Gynaecology, SPARSH Hospital, Bangalore.

Here are some tips for youngsters to to effectively manage and alleviate menstrual pain.
#Stay Active: Engaging in light physical activity such as walking or gentle stretching ease menstrual discomfort by boosting blood circulation. This is also help in releasing endorphins-an hormone which serve as the body’s natural pain relievers.

#Healthy Diet: Consuming a balanced diet rich in fruits, vegetables, whole grains, and lean proteins contributes to overall menstrual well-being. Moreover, incorporating specific foods like ginger, turmeric, and omega-3 rich food known for their anti-inflammatory properties, may aid in alleviating menstrual discomfort.
#Hydration: Maintaining adequate hydration is crucial during menstruation as it can minimize bloating and relieve cramps. Consuming ample water helps in easing discomfort and ensuring the body remains hydrated.
#Heat Therapy: Using a heating pad or warm water bottle on the lower abdomen can offer considerable relief from menstrual cramps. Heat helps to relax the muscles and reduce tension, easing the pain associated with menstruation
#Relaxation Techniques: Practicing relaxation techniques such as deep breathing, meditation, or yoga can help reduce stress and tension, which may exacerbate menstrual pain. Incorporating these techniques into a daily routine can promote overall well-being.
#Quality Sleep: Getting an adequate amount of sleep is crucial for managing menstrual pain and overall health. Establishing a regular sleep schedule and creating a comfortable sleep environment can promote restful sleep during menstruation.
#Medication: Take medications only if the pain is intense and none of the above tips are not helping. If menstrual pain is severe or significantly impacts daily activities, it’s essential to seek medical advice. A gynecologist can evaluate symptoms, rule out underlying conditions, and recommend appropriate treatment options. It’s essential to consult and seek doctors advice before starting any medication regimen.
#Seek Support: Talking to friends, family members, or a healthcare provider about menstrual pain can provide emotional support and valuable insights into managing symptoms. Additionally, joining online support groups or forums can connect teenagers with others who may be experiencing similar challenges.
#Track Symptoms: Keeping track of menstrual cycles and associated symptoms can help teenagers identify patterns and better understand their bodies. There are several period tracking apps available that can help monitor menstrual cycles, symptoms, and overall health.

Remember that every adolescent’s experience with menstrual pain is different, so it is essential to find what works best for you and to prioritize self-care and well-being during your monthly cycle. Most importantly, parents should ensure they provide adequate emotional and mental support, serving as the core source of strength for their child during that time of the month, concludes Dr Prathima Reddy.

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