WORLD HEALTH DAY -2021, “Building a fairer, healthier world”

World Health Day is celebrated every year on 7 April under the sponsorship of World Health Organisation. It is held to mark the anniversary of the founding of the World Health Organisation in 1948. It is seen as an opportunity by the organisation to draw worldwide attention to a subject of major importance to global health each year. The theme for 2021 is “Building a fairer, healthier world”. For this year, WHO notes that COVID-19 has highlighted that some people are able to live healthier lives and have better access to health services than others – entirely due to the conditions in which they are born, grow, live, work and age.

WHO’s constitutional principle is “the enjoyment of the highest attainable standard of health is one of the fundamental rights of every human being without distinction of race, religion, political belief, economic or social condition.”

All over the world, some groups struggle to make ends meet with little daily income, have poorer housing conditions and education, fewer employment opportunities, experience greater gender inequality, and have little or no access to safe environments, clean water and air, food security and health services. It is an Irony that the disease afflicts all sections of the people irrespective of Religion, race, case and creed whereas there is an inequity in terms of even basic care is some population globally. This leads to unnecessary suffering, avoidable illness, and premature death, states WHO, and it harms our societies and economies.”Building a fairer, healthier world for everyone” The COVID-19 pandemic has undercut recent health gains, pushed more people into poverty and food insecurity, and amplified gender, social and health inequities,

But this day should not just remain as a day for the reminder; we all should take this day seriously. It should work as an alert for all of us to pay more attention to our health and other things around us. We often ignore our health thinking it won’t be a problem. But minor symptoms can also lead to a significant health issue afterwards, if not treated. This is very well evidenced by the exponential increase in the burden of Non-communicable diseases. India has been experiencing an epidemiological transition indicating a steep increasing in Non communicable disease which includes Cancer, Cardio vascular diseases, Diabetes, Hypertension and stroke. It has been well established the over 80% of this due to lifestyle factors and the message is to develop a healthy lifestyle to prevent these diseases. Being the Head of a premier Oncology Institute we have experienced to see a steep increase in cancer over the years and it is disheartening to see that a majority of these patients seek cancer care with an advanced disease to the oncology facilities and cure is elusive at these stages. It is also to be emphasized that a vast majority of these diseases are amenable for prevention and early detection. We need to understand that health is wealth. For our growth and improvement, a healthy body with a healthy mind is necessary. The slogan of “Health for all” should be taken seriously by everybody for a guiding vision of a better future.

A country can also grow with healthy people. Unhealthy group of people cannot contribute much to the country. It has been observed that many of the diseases afflict people in the most productive age group and this has a direct bearing on the economy of any nation. So, on this World Health Day, I would request you all to pay attention to your health as well as the health of your family. Maintain your health by taking some time out in a day for exercising and adopt excellent and healthy diets and eating habits. Eat healthy and stay healthy.

It is our fervent hope that the most advanced healthcare services reach every corner of this world so that no one is deprived of genuine treatment.

-Dr.C.RAMACHANDRA DIRECTOR

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Meitra Hospital reminds the world that happiness comes to those who look for it.

Meitra Hospital revamps its brand identity & spirit with the promise of Heath. Hope. Happiness; to cheer up the world.The campaign tries to strengthen the hopes of people and bring back the lost smiles of a pandemic stricken world, by celebrating happiness in the everyday moments of life.

Meitra Hospital, a tertiary care hospital from Calicut, Kerala; launches its new identity along with a host of initiatives under the Meitra Care Network, as an ode to times that have not just challenged the world but have strengthened the human spirit& brought people together for a common cause.

“The year that went by, was a mixed bag of a whole lot of emotions, questions & expectations. And everyone was looking at healthcare, hospitals, health workers across the world for a sign of reassurance.Each and everyone associated with healthcare has worked tirelessly, selflessly to bring everyone back from the agonies that one microorganism has caused to the world in the last one year. As an advanced tertiary care hospital brand in Kerala that touches millions of lives each year; it was our fundamental duty to inspire people to not give up on hope. It was our duty to remind people that happiness still waits for them in the smallest of the everyday moments of life. All they need to do is start looking for it. The purpose of the film was to bring a feeling of positivity, raise the sinking spirits and change the mood. This thinking gave rise to a whole new spirit for the hospital – Health. Hope. Happiness, and we decided to change our avatar & get more aggressive in what we do best. We knew that to pull the together, we need to push ourselves harder. And so, Meitra Hospital plans to launch an array of people initiatives under the Meitra Care Network; that will serve the people of Kerala by bringing together like-minded healthcare providers, professionals, technologies; that can work towards delivering advanced healthcare to each and everyone alike.”, said Omair Siddiqui; Lead, Brand Strategy, Meitra Hospital.

The brand’s new foundations &film has been conceptualised & written by Omair Siddiqui. Creative Monkeys, Meitra Hospital’s creative & digital partner has led the execution of the concept & turned it into an integrated campaign with presence on Outdoor, FM & Press, led by social media & digital engagement platforms. The new brand identity was conceived by Whyletz, a brand-forward identity agency based out of Kochi. The film has been directed by Senthil C Rajan, well known in the Kerala Ad Film industry along with 10 MB Stories who produced the commercial.

“Seldom do we see a hospital brand that reaches out to people, only to bring a smile on their faces. The vision of Meitra Hospital, & their unconventional approach to brand building is what any creative partner would want from a brand to work with.”, says Priyanka K V; Chief Brand Officer, Creative Monkeys.

“Health. Hope. Happiness; is a powerful thought & sums up the brand’s essence with simplicity & craft. It has been amazing being a part of the brand’s transformational journey. Team Whyletz has done a beautiful job of defining the brand’s identity extensively, something that we do not see happening very often in Kerala. Kudos to that.”, said Sijo Michal John, Chief Creative Office, Creative Monkeys

The campaign is just 2 weeks old, however has garnered a whole lot of attention & love on social media. Both English & Malayalam versions have been collectively viewed close to 6.5 Million times on Facebook & YouTube, and the engagement is only growing.

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17 ತಿಂಗಳ ಗಂಡು ಮಗುವಿಗೆ ಸೋನಲ್ ಮಸ್ಕಲರ್ ಅಟ್ರೋಪಿ ಚಿಕಿತ್ಸೆಗೆ ಹಣ ಸಹಾಯಕ್ಕೆ ಮನವಿ

ಪತ್ರಿಕಾ ಹೇಳಿಕೆ

ಪವನ್ ಮತ್ತು ವೈಷ್ಣವಿ ದಂಪತಿಗಳಾದ ನಾವು ನಂ . 1646 , 5 ನೇ ಬ್ಲಾಕ್ , ಸರ್ . ಎಂ.ವಿ. ಲೇಔಟ್ , ಮಂಗನಹಳ್ಳಿ ಕ್ರಾಸ್ ವೇದಾಲ್ ಬಳಿ , ಉಲ್ಲಾಳ ಮುಖ್ಯ ರಸ್ತೆ , ಬೆಂಗಳೂರು -560010 ಇಲ್ಲಿ ವಾಸವಾಗಿದ್ದು ನಮ್ಮ 17 ತಿಂಗಳ ಗಂಡು ಮಗು ಸೋನಲ್ ಮಸ್ಕಲರ್ ಅಟ್ರೋಪಿ ಎಂಬ ವಿರಳವಾದ ಕಾಯಿಲೆಯಿಂದ ಬಳಲುತ್ತಿದ್ದು , ಬ್ಯಾಪ್ಟಿಸ್ಟ್ ಆಸ್ಪತ್ರೆಯ ಡಾ . ಆನ್ ಆಗ್ನಿಸ್ ಮ್ಯಾಥಿವ್ ಎಂಬ ವೈದ್ಯರು ಚಿಕಿತ್ಸೆ ನೀಡುತ್ತಿದ್ದು , ಮಗು ಸಂಪೂರ್ಣವಾಗಿ ಗುಣಮುಖ ಹೊಂದಲು ಸುಮಾರು ಕೋಟಿಯಷ್ಟು ಹಣ ಖರ್ಚಾಗುತ್ತದೆ ಎಂದು ವೈದ್ಯರು ತಿಳಿಸಿರುತ್ತಾರೆ . ಸದರಿ ಆಸ್ಪತ್ರೆಯ ದಾಖಲೆಗಳನ್ನು ಈ ಮನವಿಯೊಂದಿಗೆ ಲಗತ್ತಿಸುತ್ತಿದ್ದೇವೆ .

ಸೈನಲ್ ಮಸ್ಕುಲರ್ ಆಟ್ರೋಫಿ ಟೈಪ್ -2 ಎಂಬ ವಿಚಿತ್ರವಾದ ಕಾಯಿಲೆಯಿಂದ ಬಳಲುತ್ತಿದ್ದು , ಬೆಂಗಳೂರಿನ ಬ್ಯಾಪ್ಟಿಸ್ಟ ಆಸ್ಪತ್ರೆಯಲ್ಲಿ ಡಾ . ಆನ್ ಆಗ್ನೆಸ್ ಮ್ಯಾಥೀವ್ ಇವರು ಚಿಕಿತ್ಸೆ ನೀಡುತ್ತಿದ್ದಾರೆ . ಇದು ಹತ್ತು ಲಕ್ಷದಲ್ಲಿ ಒಬ್ಬರಿಗೆ ಕಾಣಿಸಬಹುದಾದ ವಿರಳ ಕಾಯಿಲೆ ಎಂದು ವೈದ್ಯರು ದೃಢಪಡಿಸಿದ್ದಾರೆ .

ಈ ಕಾಯಿಲೆಯು ಎಸ್‌ಎಂಎನ್ 1 ಜೀನ್ ಕೊರತೆಯಿಂದ ಮಗುವಿಗೆ ಕೈ ಕಾಲುಗಳಲ್ಲಿ ಸ್ವಾಧೀನವಿರುವುದಿಲ್ಲ . ಮತ್ತು ಸೈನಲ್ ಮೂಳೆಯು ತನ್ನ ಶಕ್ತಿಯನ್ನು ಕಳೆದುಕೊಳ್ಳಲಾರಂಭಿಸುತ್ತದೆ . ಈ ಜೇನನ್ನು ನಾಲ್ಕು ತಿಂಗಳ ಒಳಗೆ ಮಗುವಿನ ದೇಹಕ್ಕೆ ಸೇರಿಸುವ ಅವಶ್ಯಕತೆ ಇದೆ . ಇದೊಂದು ಪ್ರೊಗ್ರೆಸ್ಸಿವ್ ಕಾಯಿಲೆಯಾಗಿದ್ದು ಕಾಲಕ್ರಮೇಣ ಮಗುವು ತನ್ನ ರೋಗನಿರೋಧಕ ಶಕ್ತಿಯನ್ನು ಕಳೆದುಕೊಳ್ಳುತ್ತಾ ಸಾಗುತ್ತದೆ . ಇದು ಮಗುವಿನ ಜೀವಕ್ಕೂ ಕಂಟಕವಾಗಬಹುದು , ಮಗುವಿಗೆ ಎಸ್ ಎಂಎನ್ ಜೀನ್ ನೀಡುವುದರಿಂದ ಮಗುವು ರೋಗ ನಿರೋಧಕ ಶಕ್ತಿಯನ್ನು ಪಡೆದುಕೊಳ್ಳುತ್ತದೆ ಎಂದು ವೈದ್ಯರು ತಿಳಿಸಿರುತ್ತಾರೆ .

ಸದರಿ ಜೀನ್ ಕೇವಲ ಅಮೇರಿಕದಲ್ಲಿ ಮಾತ್ರ ಲಭ್ಯವದ್ದು ಇದನ್ನು ಭಾರತಕ್ಕೆ ತಂದು ಮಗುವಿಗೆ ನೀಡಬೇಕಾಗಿದೆ . ಆದಷ್ಟು ಬೇಗ ಈ ಜೀನನ್ನು ಮಗುವಿನ ದೇಹಕ್ಕೆ ಸೇರಿಸುವ ಅವಶ್ಯಕತೆ ಇರುತ್ತದೆ . ಹಾಗಾಗಿ ಪ್ರತಿ ಕ್ಷಣ ಪ್ರತಿ ನಿತ್ಯ ಮಗುವಿಗೆ ಕಾಲಚಕ್ರದಲ್ಲಿ ಬಹಳ ಮುಖ್ಯವಾಗಿದೆ .

ಸಾಧಾರಣ ಬಡ ಕುಟುಂಬದ ನಾವು ಅಷ್ಟೊಂದು ಹಣ ಹೊಂದಿಸಲು ಶಕ್ತರಿಲ್ಲದ ಕಾರಣದಿಂದ ಮಗುವಿಗೆ ಚಿಕಿತ್ಸೆ ಕೊಡಿಸುವುದು ದುಸ್ಥರವಾಗಿದೆ .

ಸಾರ್ವಜನಿಕರಲ್ಲಿ ನಾವು ಮನವಿ ಮಾಡುತ್ತಿದ್ದು ಹೆಚ್ಚಿನ ಸಂಖ್ಯೆಯಲ್ಲಿ ಜನ ತಮ್ಮ ಕೈಲಾದಷ್ಟು ಧನ ಸಹಾಯ ಮಾಡಿ ನಮ್ಮ ಮಗುವಿನ ಚಿಕಿತ್ಸೆಗೆ ಸ್ಪಂದಿಸಿ ಸಹಕರಿಸಬೇಕೆಂದು ಕೋರುತ್ತೇವೆ ,

– Vaishnavi S.N

KARNATAKA BANK Account number – 9342500100792801 IFSC Code – Karb0000934 ಮೊ : 9964519752 – 7892345148.

ವೈಷ್ಣವಿ . ಎಸ್.ಎನ್ . ಕರ್ನಾಟಕ ಬ್ಯಾಂಕ್ ಖಾತೆ ಸಂಖ್ಯೆ : 9342500100792801 – ಐಎಫ್‌ಎಸ್ ಸಿ : KARB000934

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Vardhman Health Specialities announces foray into ‘Adult Immunisation’

* To invest over 100 crores in the division to double its current group revenues of INR 500 Cr. In the next two years
* Sets up eminent advisory board chaired by Dr. Giridhar J Gyani

India, March 17th, 2021: Vardhman Health Specialities (VHS Group), India’s first WHO certified pharma distribution company and a market leader in specialty pharma and healthcare supply chain, today announced its foray into ‘Adult Immunisation’ and its plans to grow this as a distinct category and market in India. At an exclusive virtual press meet held today, VHS announced the launch of Immugard, a first of its kind platform and end-to-end vaccine management solution, right from manufacturing to warehouse to mid-level to last mile & end consumer. VHS LogiTech will also implement a unique delivery model reaching out to university & educational campuses, corporate organisations and at-home administration for direct, end consumers.

Vardhman’s group company VHS LogiTech through which business will be conducted for the adult immunisation business, has already invested over INR 15 crore in the new division and platform and plans to invest another 100 crore over the next year, primarily in technology, warehouse infrastructure and R&D. The group as a whole clocked revenues of INR 500 crore in FY 20-21 and plans to double it to over 1000 Cr. In the next two to three years and the adult immunisation division will contribute a significant 30% of this.

VHS Group also announced the appointment of a distinguished Advisory Board headed by esteemed, Dr. Giridhar J Gyani, Director of AHPL, as Chairperson, along with Dr. Sanjeev Singh, Dr Thuppil Venkatesh, PhD, FACBI, FIABMS LEAD MAN OF INDIA, Dr Subhrojyoti Bhowmick, Dr. Debashish Gupta and Brigadier Dr Paramjit Singh Dhot.
VHS Logitech has joint hands with Association of Healthcare Providers (AHPL) and with vaccine providers to increase awareness and access to vaccines for Influenza, diphtheria, Pertussis, Tentanuc, Typhoid, Hepatitis A & B, Measles, Mumps, Rubella, among others, manufactured by reputed pharma majors such as Pfizer, Abott, GSK, Sanofi and other key players. As a first step, VHS is in talks for efficient distribution and increase of easy access of the COVID-19 vaccine.

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Vikram Hospital ties up with MGM Healthcare, Chennai for Heart & Lung Transplant and Contemporary Heart Failure Management

  • Program for contemporary heart failure management
  • Cross-listing of potential transplant patients in both states will help optimal utilization of donor organs

BENGALURU / March 16, 2021 : Vikram Hospital has tied up with MGM Healthcare, Chennai to establish state-of-the-art program for Heart -&-Lung Transplant and contemporary heart failure management. This will be a boon to Karnataka patients suffering from end-stage heart or lung failure.

Heart failure services at Vikram Hospital will be led by Dr. Ranganath Nayak, Senior Consultant Cardiologist. The team from MGM Healthcare, under the guidance of Dr. KR Balakrishnan, Director, Institute of Heart & Lung Transplant & Mechanical Circulatory Support, , will provide expertise for patient management at all stages, including pre-operative, intra-operative, intensive care and follow-up. The heart-lung transplant team at MGM Healthcare, led by Dr. KR Balakrishnan, has successfully performed over 400 heart and lung surgeries till date.

Said Dr. Somesh Mittal, Vikram Hospital, Bengaluru: “Vikram Hospital has been providing world-class quaternary care for the patients across India for more than 10 years. Dr KR Balakrishnan and team of MGM Healthcare have more than three decades of experience in heart & lung transplant. The people of Karnataka will benefit immensely with this tie-up. At the same time, cross-listing of potential transplant patients in both states will help optimal utilization of donor organs.”

He added“We envision a multidisciplinary approach for management of heart failure patients including cardiology, cardiac surgery, anesthesia and critical care, rehabilitation, nutritional care as well as psychosocial support. We will be providing entire range of treatment modalities including medical management, device therapies such as implantable cardioverter defibrillators, cardiac resynchronization therapy and combo devices, short and long-term ventricular assist devices and heart transplant. We are already equipped with state-of-the art equipment and when complimented by the expertise from MGM, we hope to provide the best possible care for our patients.”

Said Dr KR Balakrishnan, Director, Institute of Heart & Lung Transplant and Mechanical Circulatory Support, MGM Healthcare, Chennai: “Our clinical team at MGM Healthcare will be working closely with the clinical team at Vikram Hospital to establish the heart and lung transplant and heart failure management programs. Medical technology and treatment protocols have greatly evolved over the past few years. Ensuring that patients get the best that medical science has to offer is our primary goal.”

Dr Suresh Rao K G, Co-Director – Institute of Heart and Lung Transplant & Mechanical Circulatory Support and HOD – Cardiac Anesthesia added, “We provide advanced medical care, especially for those with serious and critical cardiac and pulmonary-related conditions who are unable to cope up with normal life, even with maximum possible medical treatment.”

Dr. Ravikumar R, Sr. Consultant & Associate Clinical Lead -Cardiology & Heart Failure Program said “ The heart failure is the under recognized problem in India. The quality of life and longevity of end stage heart failure patients who are not responding to conventional therapy can be improved by advanced procedures like heart transplant and Left Ventricular Assist Device (LVAD

Said Harish Manian, CEO, MGM Healthcare, Chennai: “We run India’s largest heart and lung transplant program and have decades of experience and expertise in the domain as well as in mechanical circulatory support program. Vikram Hospital is known for its clinical talent in cardiology, cardiac surgery and pulmonology. It was natural for both of the hospitals to establish a partnership to offer a world-class heart-and-lung transplant program for the people of Karnataka.”

Added Harish Manian: “MGM Healthcare is India’s leading hospital today for heart-lung transplant and heart failure management. we have been consistently delivering better patient outcomes by investing in best clinical expertise, advanced technology, and state-of-the-art infrastructure. This partnership with Vikram Hospital will further our collective cause of providing better healthcare facilities in a country that has a high mortality rate due to cardiovascular disease.”

Talking about the importance of a lung transplant program, Dr. KS Satish, Consultant Pulmonologist & Chest Physician, Vikram Hospital, Bengaluru said: “People in India are largely unaware of the extent of the problem so far as lung diseases are concerned. Chronic obstructive pulmonary disease (COPD) is the second commonest cause of death after heart disease. India is home to one-third of the world’s COPD patients. More than a million people die of COPD every year. To add to this, many patients have suffered from permanent lung damage due to COVID-19. Many of these patients are potentially treatable by lung transplant, allowing them to live longer with a good quality of life. While patients with lung disease will be under the care of our lung team, transplant procedures would be a team effort between Vikram Hospital and MGM Healthcare.”

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