Category: launch

~Crosses the 100 screen milestone in the state of Karnataka with this launch ~

Bengaluru, 6th March’20: PVR Cinemas, the largest and the most premium film exhibition company in India, announced the launch of its 5-screen multiplex in OMR Bangalore at Orion Uptown Mall, today. The property boosts the concept of neighborhood movie viewing in an endeavor to take world class cinema to the door step of the patrons. The BARCO RGB+ Laser projectors make a debut in the state of Karnataka with this opening. Equipped with technological excellence, and coupled with best-in-segment F&B offerings and hospitality services the new multiplex makes enhanced movie-viewing experience easily accessible to the audiences located in the periphery of Bengaluru.

With this launch, PVR augments its presence in the state of Karnataka across 15 properties to 103 screens and to 46 properties and 286 screens in Southern India.
With this opening, PVR consolidates its growth momentum in FY 2019-20, so far opening 83 screens in the year, bringing its portfolio to 841 screens at 176 properties in 71 cities.
Located in the popular and fast developing residential suburb of Old Madras Road, the property is well-connected to the city and the neighboring state of Tamil Nadu. The new cinema spreads across an area of 22,906 sq. ft. with a seating capacity of 876 audiences. Integrated with advanced technological features like BARCO RGB+ Laser projectors, QSC 7.1 surround sound system, UHB 3D system and Harkness Silver & Perlux White screens, the new cinema ensures unparalleled cinematic experience at the theatres.
Commenting on the launch, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “We feel proud to cross the 100 screens milestone in the state of Karnataka at the very beginning of the year. Southern India has a strong market with significant growth potential. In Bengaluru, we have introduced some of our best formats and offerings owing to the nature of preferences by our customers. This property is integrated with differentiated features making cinema viewing accessible, engaging and convenient. We are sure this new multiplex will be well received by our patrons and we look forward to witnessing their excitement for the new RGB+ Laser equipped theaters.”
“We are happy to introduce the new property which is integrated with the best-in-segment in-theatrical solutions to the patrons in Bangalore. The endeavor was to take the modern cinema viewing experience to more people and the property stands true to the commitment owing to its convenient location. We will continue to enhance the consumer experience through innovation and set new benchmarks in the Indian multiplex industry.” said Mr. Pramod Arora, Chief Growth and Strategy Officer, PVR Ltd.
Designed around the concept of modernity, the new cinema enhances customer experience through Quick tix facility, delectable Gourmet menu and recliner seats. Customers can further redeem PVR gift cards and check for privilege membership at the cinema.

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Mumbai, 5th March 2020: India’s statutory body for General Insurance, General Insurance Council (GI Council) unveils Faayde Ki Baat, a media and communication campaign aimed at educating and spreading awareness about non-life insurance. Together with GI Council’s 25 General Insurance, 11 Reinsurance, 2 Specialized Insurance and 6 SAHI (Standalone Health Insurance) companies in India, Faayde Ki Baat aims to address negative perceptions around General Insurance by educating citizens about benefits that can be derived from General Insurance Covers, while expanding the industry creating an insured and protected India.

With the onset of a more digital savvy audience, GI Council’s Faayde Ki Baat will connect with a larger demographic, through a 360-degree approach, that would include conventional and digital mediums such as television, outdoor advertising, digital, radio and PR. The insight comes from the observation that Indian consumers move from extreme invincibility to extreme fatalism on a daily basis. Therefore the objective is to drive awareness about the many benefits of General Insurance, while creating a narrative that highlights the vitality of it in our everyday lives. The campaign will include four TVCs which will be launched on the 5th of March 2020. The campaign idea was created and conceptualized by Creative agency, Leo Burnett, who is also responsible for the radio and outdoor advertising. Digital agency, Digitas would be executing and managing the website, social media, content marketing, influencer engagement and innovative platforms in various languages. MSL India has been roped in to build rich content for the campaign including the media outreach and strategy in multiple cities while Mindshare would assist with media buying for the campaign.
The film opens with the start of a fresh day with a sleeping protagonist outside his home who is abruptly woken up by his neighbor who asks him why he was sleeping outside early in the morning. The now furious protagonist expresses his disappointment with the building children who spent all night playing cricket while simultaneously damaging his car and house windows. To this the neighbor calmly advises his neighbor to purchase insurance that protects his property and more importantly will help him get a peaceful night’s rest.
Sharing his views on the campaign, Mr. M N Sarma, Secretary General, General Insurance Council said: “Consumers in India are either under insured or uninsured. The overall penetration of general insurance is extremely low. With Faayde Ki Baat, we are hoping to connect with the audience and promote General Insurance as a personal risk management tool.

Rajdeepak Das, MD, India & CCO, Leo Burnett South Asia said, “Indian consumers often disregard the very many benefits of General Insurance. We were persistent on making this relatable to our audience, while simultaneously educating consumers about some unknown facts with regard to General Insurance, eradicating old beliefs of the hassle and stress that comes with General Insurance. Through various platforms, we wanted to accentuate things like ‘General Insurance kisi din nahi har roz kaam ayega’ ’ assuring consumers that General Insurance is not as complicated as people think it is”

Link to the 4 TVCs – https://we.tl/t-A0Et36EXJX
Campaign Credits:
MD – India & CCO, Leo Burnett South Asia: Rajdeepak Das
MD – India & CSO, Leo Burnett South Asia: Dheeraj Sinha
COO – West: Rakesh Hinduja
Creative: NCD – Vikram Pandey, ECD – Amod Dani,
Sr. Creative Team – Mihul Bhatt & Brijesh Joshi
Account Management: EVP – Sanju Menon, VP: Aman Sheikh,
Brand Director: Hitesh Ramrakhyani
Planning & Strategy: Sr. VP Aniruddha Khandekar,
Planning Executives: Nidhi Shah, Shyam Kumar.

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Manisha and Sankalp Chopra, founders of KeraSoul, launched world’s first ever CRYO Detox treatment for Hair in bangalore on 3rd March with Internationally-acclaimed Celebrity Hairstylist Savio John Pereira. The launch event also showcased a special fashion show with models styled by the hairstylist.

KeraSoul is a brain child of Manisha & Sankalp Chopra, conceived as their constant research to find a solution for their son’s suffering from Eczema with itchy scalp. While her research, Manisha met Savio and discussed about the most common complaints he comes across as a hairdresser. Thus, Manisha used her technical expertise as an Organic chemist and Sankalp’s Brand creation skills created the 1st of its kind CRYO Detox treatment in the world KeraSoul. Savio tried and tested KeraSoul product line at each and every step making sure it meets the world standards and does what it claims.

KeraSoul is a one stop solution for all your hair & scalp problems may it be Hair Fall, Bald Patches, Itchy Scalp, Dandruff, chemical & Heat damage, product build up, oily scalp, dry ends, damaged cuticles etc. The idea behind the CRYO Detox treatment is to detoxify your hair completely providing Health to hair naturally. It is an inverse Cooling technology where the CRYO is used at -196 degree Celsius not only to stimulate collagen but also to seal the hair cuticles with nutrition.

The KeraSoul CRYO detox treatment works on the principal of CLEANSE-NUTRITION-SEAL. The treatment is used to cleanse the scalp and hair first which your daily shampoos cannot perform, followed by providing the most potent nutrients and Vitamins to hair including Vitamin C, Vitamin E, Protein, Collagen and finally sealing them in the Hair follicles & cuticles, promoting Hair growth.

At KeraSoul, we believe that the mother nature has the power to Heal. There is a possibility of healing naturally. In today’s world colouring hair, using chemicals for various hair treatments, heated hair tools & chemically treated water is a part of life but the damage that comes along with it is painful but still ignored, which leads to thinning of hair, brittle hair ends, patchy hair colour, tremendous hair fall, bald patches & itchy scalp to name a few. KeraSoul Detox treatment will not only remove the toxins & gunk from the scalp, unclog hair follicles but also strengthen the hair bonds & deoxidise hair of patchy hair colour while balancing the natural oil & scalp PH Level.

KeraSoul CRYO Detox treatment is the 1st of its kind in the world (patent pending) In-salon treatment where the client can experience the cold fumes in their hair and find their hair frozen to heal & shine. It’s different from using Ice or Icy cold water on hair, as Ice is formed at Zero degree Celsius, therefore, it does not have the power to seal or heal the way CRYO does with the help of CRYO activator Serums.

KeraSoul CRYO Detox treatment is created keeping in mind the most common Hair problems and a challenge to create the solution naturally.

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National Geographic’s Earth Day #SaveTogether campaign aims to take an affirmative action to help conserve the world’s most iconic and endangered creatures across the globe

From iconic photographs to remarkable expeditions, wildlife conservation is the centerpiece at National Geographic since its inception, 132 years ago. Through trailblazing research and powerful storytelling, National Geographic has been shining light on the importance of wildlife conservation. On this World Wildlife Day (03 March, 2020), National Geographic is launching the Earth Day #SaveTogether campaign that will highlight 50 at-risk species facing extinction, and increase wildlife conservation efforts to protect them for next 50 years. Through this 50-day long campaign, National Geographic will showcase dedicated wildlife programming linked to animal conservation for the next 50 days, at 8pm from March 4 till 50th anniversary of the Earth Day on April 22. Special programs such as India’s Jungle Heroes, The Real Black Panther and Wild Cats of India will be a part of the 50-day marathon. From following researchers deep into the realm of the rare clouded leopard, exploring the story of Saya- the Black Panther in the deep forests of Kabini, to witnessing the efforts of conservationists in rescuing animals in distress across different parts of India, these programs will take viewers on unforgettable journeys into the wild world.

On the advent of an intensifying climate crisis perturbing the wildlife across the globe, the current climate conditions are an eye-opener for us to stop, think and address the issue. While according to an estimate more than one billion mammals, birds and reptiles have lost their lives during the Australian bushfires, the number of fires in the Amazon rainforest has increased by 30.5% and deforestation by 85% in 2019. World Wildlife Day is an opportunity to celebrate the incalculable value of wildlife and to raise awareness of the multitude of benefits that their conservation provides to people with the help of National Geographic Society’s researchers, experts, scientists conducting on-ground research and conservational practices to preserve places—and the species that depend on them. Through this campaign, National Geographic will create awareness and galvanize people to work towards animal conversation.

Commenting on the campaign, Vice President and Head, Content & Marketing at National Geographic India, Mr. Pawan Soni states, “Today, the young audiences are inclined towards brands with a purpose. At National Geographic, it is our mission to raise awareness on the importance of wildlife conservation & explore our vital, enriching and ultimately humanizing connection with the animal world. By supporting young wildlife conversationalists across India and globe in conducting critical scientific research, fieldwork, and the development and

deployment of innovative conservation solutions, we are raising awareness about animal welfare and conservation.”

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Bangalore February 29, 2020: Departments of Biomedical Engineering, Mechanical Engineering and Civil Engineering from Case Western Reserve University, School of Engineering joined hands with Intermational School of Engineering (INSOFE) to offer Masters degrees with dual specializations (Core and Data Science/AI)

The program starts with 15 credits of Data Science education at INSOFE. Once these credits are completed, the remaining credits of course work will be delivered at Case Western Reserve University in Cleveland.

Major benefits of the program

*Upon successful completion, the student gets a fully accredited Master’s Degree by the Case Western Reserve University, Cleveland OH and hence will be able to benefit from 3 years of OPT (Subject to approval by USCIS).

*The programs are designed such that any engineering student can choose any discipline provided they have the right mathematical background.

*The students once selected through the interview process become eligible for GRE/TOEFL waiver and $15,000 tuition fee waiver

Speaking on the occasion Dr. Venkataraman Ragu Balakrishnan, Dean of the Case School of Engineeringsaid “The Case School of Engineering at Case Western Reserve University recognizes the importance of Data Science’s role in the industry and across the engineering disciplines. Our dual specialisation master’s degree programs provide a rigorous curriculum based in Data Sciences and designed to help our graduates stand out in their field. I offer my sincerest welcome to the new students joining our programs through our partnership with INSOFE.

Dr. Dakshinamurthy V Kolluru, President and Co-Founder, INSOFE said “As practicing Deep Learning has become accessible, organizations are working on complex problems and solving important issues using Data Science. Hence engineers who understand their domain and data science are the need of the hour.

Mr. Alex Walton, Head Of Analytics at Arcadis said “The civil engineering and construction sector is being rapidly disrupted by digital technologies. The sector now has the highest growth in investor capital, with tech giants like Google (Sidewalk Labs) also starting to enter the market. The traditional design process will become heavily automated during this decade. This opens up the possibilities of a) using algorithms to test 1000s of complex design options for any asset (we call this Generative Design) and b) using data analytics to better the customer experience any civil asset (building, road, railway, airport). Most of all, and this is our focus at Arcadis, this creates opportunities for using analytics to improve our cities, our environment and quality of life. Students with a combination of civil engineering and analytics have a great opportunity to thrive in the coming decade.”

Mr. Gaurav Agrawal, Head of Education USA, INSOFE and CEO, Soothsayer Analytics, USA based Data Science & A.I. Consulting Company, said “This Master’s program will give a unique opportunity to the youth from India to excel in Global marketplace by having unparallel education in Data Science and improve employment opportunities for the youth and position India as a top destination for such talent” Mr Agarwal thanked the media persons for the presence and support. About INSOFE INSOFE is a world-class research, consulting and graduate education institution with a focus on Data Science, AI, and Machine Learning. Extending the horizon beyond a perception that Data Science is a specialization in computer science, we recognize the discipline as a fundamental alternative that practices deductive Science with Data. We work hard to bake a Data Science way of solving problems in many domains like healthcare, supply chain, financial markets, and robotics. We are passionate about teaching applied engineering in a technology-intensive industry. We cascade this learning through our work with CXOS, Non-tech leaders, tech leaders, and executives. We believe it will change the world for good. INSOFE specializes in Creating innovative academic programs in applications of data science in various domains. Researching the changing roles within the enterprise due to the proliferation of Data Science • Create & offer suitable intervention driven hands-on programs for each of these roles. Conducting research, building IP, innovating products and consulting with companies to help solve some extremely challenging real-world problems. Our unique aspects • 15 Full-time Faculty • 7 Adjunct Faculty • 40+ Data Scientists 6000+ Alumni About Case Western Reserve University With more than 125 years of experience, the Case School of Engineering at Case Western Reserve University is rooted in collaborative research and experiential learning. Students inquire, discover and create alongside distinguished faculty, and build a global professional network while attending classes in one of the most culturally robust communities in Cleveland. Ranks Among Top Private research Institutions in USA. Accredited by Higher Learning Commission Founded in 1826 17 Noble Laureates 12,000 Students from 81 Different Countries 20000+ Alumni.

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