Category: launch

Chaayos Launches Chai Frappe, a Refreshing Twist on the Classic Milk Tea

Posted on by City Today News (City today.media)

~Unveils #AisaBhiHoSaktaHai Campaign, encouraging innovation and creativity by urging people to think beyond limitations~

Bengaluru 18th April 2023: Chaayos, India’s largest and most loved chai cafe chain, has recently introduced a new summer beverage called the Chai Frappe, with an equally unique and refreshing campaign #AisaBhiHoSaktaHai. This refreshing Chai Frappe boasts a rare fusion of the kick of chai and the cool and creamy goodness of frappe, challenging the preconceived notion that chai  should only be served hot. Urging people to think beyond their limitations, the #AisaBhiHoSaktaHai campaign celebrates creativity and innovation by challenging stereotypes, with an unconventional twist on what to expect at Chaayos. 

Known for its innovative and unique tea offerings that cater to the taste buds of tea lovers across India, Chaayos has yet again demonstrated its commitment to pushing the boundaries of the traditional tea category with the launch of Chai Frappe. The Chai Frappe is an inventive twist on the classic chai, providing a refreshing and indulgent experience that is perfect for beating the heat. Chai Frappe is available in 3 refreshing flavours – Caramel, Dark chocolate and Magic spice.

The launch campaign showcases the beauty of the unexpected through a simple yet powerful tag line #AisaBhiHoSaktaHai, urging people to let go of their biases and open themselves up to new possibilities. Through its vibrant visuals and catchy tagline, #AisaBhiHoSaktaHai is a reminder that the world is full of endless possibilities, and that we should never be afraid to step out of our comfort zone and experience the extraordinary.

Exploring unexpected moments of magic, #AisaBhiHoSaktaHai features two short films as well as a series of engagements through a digital-led campaign. In the first film, we show two girls having a conversation at Chaayos, where one girl is snacking and the other one is having her Chai Frappe. Suddenly, one of them spots three monks performing Tai Chi inside the café holding chai cups. The girl excitedly calls out Chaayos mein ‘Tai-Chai’ ho raha hai! The conversation leads to the discovery of Chai Frappe and the realization if Chai and Frappe can happen, then a Tai Chi class in a Chaayos café can also happen. The second film shows an Astronaut standing in line for his cup of Chai at Chaayos. He is seemingly looking out of place in his spacesuit. As one on-looker gawks at the situation, his friend tells him anything is possible, including the unbelievable combination of Chai and Frappe, emphasizing that #AisaBhiHoSaktaHai.

The Co-founder of Chaayos, Mr. Nitin Saluja said, “We at Chaayos are thrilled to launch our newest product, the Chai Frappe, and our #AisaBhiHoSaktaHai campaign. This campaign aims to break free from the traditional stereotypes that limit our thinking, and encourages everyone to explore new horizons. Through #AisaBhiHoSaktaHai, Chaayos hopes to inspire their customers to challenge conventional thinking about chai and embrace new possibilities. The Chai Frappe is a perfect embodiment of this philosophy – a refreshing summer drink that blends two seemingly disparate elements to create something truly unique. The Chai Frappe is a testament to the brand’s commitment to innovation and excellence, and we believe it will be a refreshing treat for tea lovers this summer.”

The creative campaign has been designed by Wondrlab India. The digital-led campaign includes two short films as well as multiple promotional and teaser campaigns that build on the element of surprise and possibilities.

Amit Akali, Co-founder and Chief Creative Officer and Mandar Sawant, Content Director of Content Platform, Wondrlab said – “The thrill started when we first tasted Chai Frappe ourselves and it totally amazed us. We wanted to create something as refreshing as the product itself, keeping the unique tone of voice of brand Chaayos that’s relatable and quirky at the same time. Our main campaign thought ‘Aisa Bhi Ho Sakta Hai’ allowed 

our imagination to go crazy and turn situations like monks performing ‘Tai Chai’ and an Astronaut landing at Chaayos into a reality.”

Rishabh Dubey, Director on these films, adds – “It was exciting to bring to life the whacky idea of characters like astronaut and monks inside the Chaayos cafe. It was also challenging to make them look as real as the drink, Chai Frappe itself.”

As an extension of the campaign, Chaayos has collaborated with several Indian brands including Sugar Cosmetics, My Glamm, Colorbar, The Hosteller, EazyDiner, Spotify, Bharat Matrimony, Wingreens, and more, encouraging them to showcase their own #AisaBhiHoSaktaHai moments in their product offerings. An influencer campaign has also been launched, sharing their real-life #AisaBhiHoSaktaHai moments, which they never thought were possible but made it happen.

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Aahwahan Foundation with Infinera India Pvt. Ltd Launches Community Footprint Program to Empower Young Girls in High School

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Bengaluru, April 2023: Aahwahan Foundation, a non-profit organization committed to the betterment of society, in collaboration with Infinera India Pvt. Ltd. is proud to announce the launch of its latest initiative, “Community Footprint Program” aimed at empowering young girls from economically weaker sections of society to pursue promising careers in the field of Operations and telecommunication.

The “Community Footprint Program” by Aahwahan Foundation is designed to provide young girls with the necessary skills and knowledge to succeed in the fast-paced and rapidly evolving telecommunications industry. Participants will receive training and mentorship from industry professionals and will have the opportunity to attend workshops, seminars, and networking events. Infinera India Pvt. Ltd. also provided school bags to these young future minds.

Braja Kishore Pradhan Founder and Managing Director, Aahwahan Foundation Said, “We recognize the importance of encouraging young girls to pursue careers in the Operations and Telecommunications fields, and we are proud to be taking an active role in shaping the future of our industry.”

With this unique program, 125 high school-aged girls from Karnataka Public School from the economically weaker background can choose their profession in pursuing a career in the field of Operations and the telecommunications industry. The program was initiated to create more awareness towards the importance of education among young girls and to encourage them to be independent in the future.

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Lupin Diagnostics Launches Regional Reference Laboratory in Bengaluru, Strengthening Presence in South India

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After establishing presence in Hyderabad, this launch expands footprint in South India

Bengaluru, India, April 12, 2023: Global pharma major Lupin Limited (Lupin) announced today the launch of its new state-of-the-art Regional Reference Laboratory in Bengaluru, Karnataka, as part of the expansion of its diagnostics network. The new laboratory marks a significant step forward in Lupin Diagnostics’ mission to provide accessible and affordable diagnostics and preventive healthcare services across India. The Regional Reference Laboratory complements the company’s existing network of 25 laboratories and 410+ collection centers across India.

The new laboratory in Bengaluru is equipped with cutting-edge technologies and staffed by highly qualified clinical experts, enabling Lupin Diagnostics to deliver high-quality and reliable diagnostic services to patients and consumers across Bengaluru and neighboring cities.

In addition to routine and specialized tests, the laboratory offers a comprehensive range of diagnostics services, including molecular diagnostics, cytogenetics, flow cytometry, cytology, microbiology, serology, haematology, histopathology, immunology, routine biochemistry, among others. Lupin Diagnostics leverages state-of-the-art automation and streamlined processes to deliver highly accurate test results, empowering patients to make informed decisions about their health.

“Ensuring that quality diagnostics are accessible and affordable for everyone in India is at the core of our mission,” says Ravindra Kumar, CEO of Lupin Diagnostics. “Accurate diagnosis is crucial for effective disease management, and we are committed to providing our patients with reliable, high-quality diagnostic services. With our cutting-edge technology and personalized smart reports, patients and doctors can gain valuable insights into health trends and make informed decisions about treatment options,” he added.

Lupin Diagnostics provides an unparalleled range of diagnostic services to doctors, patients, and consumers. As a testament to the company’s unwavering commitment to quality and accuracy, 2 of its laboratories have already achieved NABL accreditation. This milestone reinforces Lupin Diagnostics’ position as a trusted leader in the healthcare industry and prioritizes excellence in everything it does

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Royaloak expands retail presence, opens its 147th store in India

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~ Plans to be present in 40 stores across the city ~

Banglore, Magadi Road, 8th April 2023: Royaloak Furniture, the leading furniture brand of India strengthens its presence in India with the launch of its 147th store on Magadi Road, Bangalore. The store was inaugurated today by popular actor and filmmaker Mr. Upendra Rao in presence of Mr. Vijai Subramaniam-Chairman Royaloak Furniture, and Mr. Mathan Subramaniam- Managing Director, Mrs. Maheshwari Vijai, Director, Mr. H.S. Suresh- Head Retail and Mr. Prashanth S Kotian- Head- Sales & Merchandising.

Spanning over 24,000 square feet, the store offers an extensive collection of furniture for living rooms, bedrooms, dining rooms, and much more. Customers can expect to find a range of stylish and functional items, including sofas, beds, dining tables, chairs, recliners, mattresses, interior decors and a comprehensive range of office and outdoor furniture. The Magadi Road store is Royaloak’s 29th store in Bangalore region. The store is expected to attract more than 1 lakh visitors every year.

Speaking at the launch event, Mr. Vijai Subramaniam, Chairman, Royaloak Furniture said, “We are thrilled to launch our latest store, which represents Royaloak’s commitment to offering the best furniture at affordable prices to our customers. Our team has worked tirelessly to ensure that this store provides a truly exceptional shopping experience, with a wide selection of high-quality furniture that is both stylish and functional. We look forward to welcoming customers and helping them find the perfect pieces to complete their homes.

We have selected Magadi Road for our next store launch since it has recently commenced as a vital link between Mangalore Road and Kunigal. We also observed the ever-growing demand in real estate as a lot of developers are heavily invested in this part of the city. This creates an opportunity for the brand to cater to the customer base at Magadi Road and adjacent locations.”

The store on Magadi Road has an exclusive ‘7 Country collection’ which features the finest and the most unique furniture from the U.S., Italy, Vietnam, Turkey, Germany, Malaysia and India.

Congratulating the Royaloak team on their newly launched store, Mr. Upendra Rao said, “The Company’s dedication to quality and customer satisfaction is an inspiration to us all. Wishing you continued success in all your endeavors!”

With its exclusive standalone stores, Royaloak aims to enhance the aesthetics of any home with its modern, luxurious and affordable furniture. The brand has been catering to the lifestyle needs of its 3 million-plus customer base.

With 147 experiential storefronts across the country, Royaloak currently has a foothold in more than 116 locations like Mumbai, Kolkata, Chennai, Ranchi, New Delhi, Lucknow and Ahmedabad.

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Zuari FarmHub Ltd. launches “Poorna Advanced” with LCO Promoter Technology

Posted on by City Today News (City today.media)

Bengaluru, 5th April 2023: Zuari FarmHub, one of the leading agri-tech players in India has partnered with Novozymes South Asia Pvt. Ltd., a world leader in biological solution and announced the launch of its 100% Water soluble fertilizer ‘Poorna Advanced” with innovative LCO Promoter Technology. This technology acts as a signaling pathway between the plant and the beneficial microbes in the soil near the plant’s roots. Thus promoting a healthy root zone, enhancing nutrient uptake and improving crop resilience. 

Poorna Advanced is a high quality product specially designed for foliar and fertigation. The 1:1:1 NPK ratio in this product makes it an ideal fertilizer for application across various crop segments like field crops, plantation crops, vegetables, commercial crops etc., which require equal amount of Nitrogen, Phosphorus & Potassium in the initial stages of plant growth. Being 100% water-soluble, ‘Poorna Advanced’ dissolves quickly and releases ions that are easily absorbed by the plants.

While announcing the launch, Mr. Madan Mohan Pandey, MD of Zuari FarmHub Ltd. said, “Zuari FarmHub is continuously working to bring unique and innovative products to Indian farmers. Towards this endeavour , the company has tied up with Novozymes , a global leader in bio-solutions head quartered in Denmark. Together we have introduced a technically superior product that promotes faster nutrient absorption by the roots and increases the crop resilience to abiotic and climatic stress. This will help improve fertiliser use efficiency and improve productivity. Zuari FarmHub is the first company to bring LCO promoter Technology to fertilisers.”

Shanmugam Sambanthan, Novozymes India Commercial Head of Agriculture commented, “We are excited to collaborate with Zuari FarmHub to introduce ‘Poorna Advanced’ a cutting-edge water soluble fertilizer which incorporates Novozymes LCO Promoter Technology. This revolutionary biological innovation promotes soil health, enhances nutrient uptake, and boosts crop resiliency. The collaboration harnesses the extensive agricultural market knowledge of Zuari FarmHub and Novozymes’ biosolutions expertise to deliver a groundbreaking product that will significantly enhance farmers’ productivity and promote sustainable farming practices.”.  

Over the years, agriculture productivity in India has been stagnating, primarily as a result of the imbalanced nutrient content of soil and fertilizer usage, declining fertilizer response ratio, soil contamination, and unpredictable weather patterns. With agricultural productivity, the fertilizer response ratio is gradually showing a considerable dip as well which means that crops are not responding to chemical fertilizers as they used to.  This is where the LCO technology used in ‘Poorna Advanced’ can vastly improve nutrient availability in the soil, enhance nutrient uptake and boost crop resiliency leading to higher yields in a sustainable way. Extensive researches have established and proven that LCO Promoter technology helps in building beneficial soil microbial communities, thereby, enriching soil fertility and improving crop productivity.

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