Category: launch

INDIA’S MOST EXPECTED ELECTRIC PERFORMANCE MOTORCYCLE, THE ‘RORR,’ HAS BEEN RELEASED BY OBEN ELECTRIC.

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• ‘Rorr’ resonates Comfort, Design, and Ingenuity in the Indian E2W domain
• Priced at ₹ 99,999 onwards (ex-showroom)
• Pre-bookings open online from 18th March, for just ₹ 999
• Oben Electric to enter seven states spanning India in Q2, 2022

March 15, 2022, Bengaluru: Oben Electric, India’s upcoming and promising E2W (electric
two-wheeler) manufacturer has launched its first electric performance motorcycle- ‘Rorr’ in Bengaluru today.

“We are aligned with the country’s electric mission and support the Government’s initiatives to creating a sustainable clean-green mobility solution and bolstering the seamless transition from ICE to EVs. In line with the same vision, we also strongly believe that EVs can be made exciting and reliable. Hence, Rorr has been developed keeping in mind top factors such as performance, reliability, exquisite design, style, quality, dependability, and agility”, said Mr. Dinkar Agrawal, Co-Founder & COO.

A Made-in-India offering, Rorr is completely designed, developed, and manufactured in-house
within the country by experienced professionals in the EV domain. Pre-bookings for Rorr will begin online today. Besides providing Indian riders with a neo-classic design, Rorr also offers practicality and a performance-oriented riding experience.

‘Rorr’ is a fresh new take on what two-wheelers ought to be with a neo-classic design for the
21st century and beyond. It is less engine and more engineering. Reaching an acceleration of 0-40 in just 3 seconds, a top speed of 100kmph and 2hrs charging time, the motorcycle is fully charged and ready to roll a 200 km range (IDC). Three colour variants are available to consumers at the moment. Rorr is a sleek and futuristic-looking e-motorcycle that boasts of some of the best-in-class specifications, with patents filed for its critical components like motor,
battery, controller, drivetrain, and design. It also has interactive connected vehicle features such as Predictive maintenance, Ride details, Battery status, Geo-fencing, Geo-tagging, Battery theft protection, Charging station locator, On-demand service, and Roadside assistance. Its ‘Combined Braking System’ and ‘Driver Alert System’ provide riders with visual and auditory cues, indicating when the vehicle is ON, Stationary, or requires Maintenance. A
first-in-class gamification feature will also be introduced with Rorr, to revolutionize the
consumer’s engagement with the motorcycle and other Rorr owners.

Online bookings are open today and consumers can pre-book Rorr for just ₹ 999. They can
also check their eligibility for Government exemptions, Financing, and Insurance options on the e-AMRIT portal of Niti-Aayog while buying an EV.

Oben Electric’s new manufacturing facility in Electronic City, Bengaluru, will soon begin its operations and production. The plant is equipped to meet an initial capacity of 3 lakh units per year.

Adding to this, Ms. Madhumita Agrawal, Co-Founder & CEO, said “Moving ahead, we will
also be following a stable yet steady approach in expanding to newer markets without
compromising on after-sales support, service, and expectations of our customers. We are keen on expanding to Delhi, Gujarat, Rajasthan, Maharashtra, Telangana, Tamil Nadu, and more cities in Karnataka in Q2, 2022”.

The company anticipates a steady sales figure through a robust dealership network across the above states in Q2. With a keen focus on customer satisfaction and after-sales support, Oben Electric will follow the hub-and-spoke model for making spare parts available on time, along with doorstep servicing for a faster resolution.

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PEPPERFRY LAUNCHES TWO NEW STUDIOS IN BANGALORE, KARNATAKA

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STRENGTHENS ITS OMNI CHANNEL PRESENCE IN SOUTHERN INDIA

KARNATAKA, March 10th , 2022 : Pepperfry, India’s No.1 furniture and home products marketplace, announced the launch of two new Studios in Bangalore. The offline expansion is in line with the company’s aim to penetrate niche markets and build the largest omni-channel business in the furniture and home products segment in India. Pepperfry, which launched its first Studio in 2014, currently has 100 plus Studios across 50 plus cities in the country. South India, which forms the biggest market for Pepperfry, alone, houses 35 Studios across Bangalore, Chennai, Hyderabad, Mangalore, Kochi, Trivandrum, Kozhikode, Coimbatore, Vizag, Madurai, Kottayam, Kollam, Salem, Gulbarga, Trichy Vellore, Secundrabad, Vijayawada, and Chittoor.

The two new Studios in Bangalore are situated in prime locations at Electronic City and Battarahalli, spanning a carpet area of 1000 and 400 sq.ft respectively. Both the studios are launched in partnerships with SSVR Enterprises at Electronic City and Haritha Enterprises at Battarahalli. The Studios offer customers a first-hand experience of a curated range of furniture and décor, which is carefully selected from the differentiated portfolio of more than 1 lakh products available on Pepperfry’s website. These Studios provide the touch and feel experience for consumers to understand wood finishes and quality of these big-ticket items before purchasing them. It also houses design experts that offer complementary design consultancy thereby aiding consumers in creating their dream homes.

Building on their omni-channel network, in 2017, Pepperfry introduced a unique franchise model and in a very short span they launched 70 FOFO Studios across metros, Tier 2 and Tier 3 markets like Pathankot, Trivandrum, Patna, Bengaluru, Indore, Chennai, Guwahati and Coimbatore. For these Franchise Studios, Pepperfry decided to partner with the finest local entrepreneurs who are well versed with hyperlocal demand cycles and trends. The company revised this franchise model in 2020 to make it more lucrative for both existing and potential franchise partners. It now offers a reward structure wherein the franchise owners can benefit by earning commission of 15% (previous model: 10%) on each online transaction made via the franchise studio.

In June 2021, Pepperfry launched the Pepperfry Accelerator Program with an aim to establish over 200 Studios in one year. The objective of this newly crafted program is to exponentially expand Pepperfry’s offline footprint by adding one entrepreneur a day for the rest of the year. However, the big differentiator of the new program is the Capex required by franchise partners, which is around INR 15 lakhs – one-third as compared to the existing franchise program.

Both the models are based on 100% price parity and does not require the partner to hold product inventory, making it a mutually beneficial business association.

Speaking of the launch Amruta Gupta, Business Head, Pepperfry said, “We are delighted to expand our omni-channel footprint by launching two new Studios in Bangalore in partnership with SSVR Enterprises and Haritha Enterprises. With this, we now have 13 Pepperfry Studios in the city. At Pepperfry, our aim is to be available to our customers through as many touchpoints as possible, offering great variety at great price points. Thus, in the current times where individuals have become more conscious towards their home-environment and are investing behind creating a space that is functional and aesthetic, we believe our Studios will aid consumers in creating an ideal home.”

Vaishnavee Subramaniam & Guruprasad Soundarrajan, Owners, SSVR Enterprises said, “We have been in Franchise Partnership with Pepperfry since 2019 and own 2 Pepperfry franchisees in Coimbatore & Chennai. This is our 3rd franchise studio with Pepperfry and we are happy to partner with India’s leading home and furniture marketplace. Pepperfry has pioneered a truly differentiated omnichannel business and we are glad to join them in their journey to create the largest omnichannel home and furniture business.”

Vimal Kumar Jain, Owner, Haritha Enterprises (franchise partner) further added, “We are extremely happy partnering with Pepperfry and being a part of their journey in building the largest omni-channel business in the furniture and home products segment in India.”

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Usha International partners with Government e-Marketplace (GeM) to introduce Sewing as Service vertical through their Silai School Program

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8th March 2022 : On the occasion of International Women’s Day, Usha International ltd, one of India’s leading household consumer durables company, announced its strategic partnership with Government of India’s Government e-Marketplace (GeM), an online platform, for two years through its Silai School program. Via this partnership, Usha will support the setting up of a new vertical – sewing as a service – on the GeM portal which will open newer opportunities for forward integration for hundreds of Usha Silai Women and enhance their livelihood. With the Government mandating that at least 3% of the Rs 15000 crores worth sewing orders placed by government department/agencies annually, be taken up by regional rural women groups, this is a big step forward and will enhance the earning potential of the Usha Silai School women.

Launched by the Ministry of Commerce and Industry, Government of India, with the objective to create an open and transparent procurement platform for government buyers, the GeM is an online platform for public procurement in India. Purchases through GeM by Government users has been authorized and made mandatory by the Ministry of Finance. Usha’s strategic partnership with GeM will aid the Usha Silai School’s structure to provide expertise for the service and will help in placement of sewing orders with women at the regional level.
Under this partnership GeM will be facilitating the process for enlisting of Usha Silai School women on the GeM portal for fulfillment of various orders, as a part of market linkage. Usha will provide technical experts who will share their knowledge on sewing for setting up the sewing vertical. GeM officials will hold sessions on the enrollment process for Usha Silai School women and facilitate their on-boarding. USS will short-list women who already have a good competency level in sewing and are capable of taking these orders. If required, the Silai School women would be given additional inputs for meeting the order requirements. The Silai School women will be oriented by both GeM officials as well USS members on the process. The collaboration will be across various aspects that will aid not just the Usha Silai School women but everyone who is on the GeM portal, this will include skill building, advocacy and outreach, capacity building, and value-added services.

Commenting on the association, Mary Rupa Tete, Vice President, Usha International, said, “This is a huge step forward and is a natural progression of the Usha Silai School initiative, which we have been building for over a decade now. To partner with the government to help skill women and that too on a special day like this grow, makes me optimistic that this initiative will help thousands across the country acquire a skill that will help them in their entrepreneurial journey. To get the buy-in from the government in our mission of skilling women to empower them further, is very exciting, seeing as it is the fruition of all the hard work.”

For more details on Silai Schools visit https://www.ushasilaischool.com

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JW MARRIOTT BENGALURU PRESTIGE GOLFSHIRE RESORT & SPA DEBUTS IN INDIA’S BEAUTIFUL AND HISTORIC NANDI HILLS REGION

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The Spectacular Luxury Resort Is a Haven of Breathtaking Design and Mindful Experiences

INDIA – (MARCH 5, 2022) – JW Marriott, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, today announced the opening of JW Marriott Bengaluru Prestige Golfshire Resort & Spa. The luxury resort is nestled within the tranquil Nandi Hills region of Bengaluru, once an ancient hill fortress and the summer retreat of Indian royalty. Within this idyllic setting, the new resort aims to fulfill the JW Marriott brand promise to allow guests to focus on feeling whole – present in mind, nourished in body and revitalized in spirit.

“We are excited to expand the ‘JW Marriott’ brand with the opening of JW Marriott Bengaluru Prestige Golfshire Resort & Spa – the ninth JW Marriott property in India,” said Rajeev Menon, President, Asia Pacific (excluding Greater China), Marriott International. “As markets open after the pandemic hiatus, India is a key growth market for us. This luxury opening demonstrates our commitment to creating new benchmarks in service excellence in this region. Prestige Group is a valued partner, and this hotel is a testimony to our long-standing relationship and mutual quality standards. “

One of the leading real estate developers in the country, The Prestige Group has a legacy of over three decades in real estate development. It has diversified business models across the Residential, Office, Leisure, Retail, and Hospitality segments with operations across 8 key locations in India. Commenting on the launch, Mr. Irfan Razack, Chairman & Managing Director of Prestige Group, said, “The launch of JW Marriott Bengaluru Prestige Golfshire Resort & Spa marks the beginning of a very special journey for us. The Prestige Group is delighted to extend its hospitality portfolio along with JW Marriott to offer our guests a remarkable hospitality and luxury experience. This 301-room resort is one of a kind in South Asia with a Convention Center spread over 35,000 sq. ft. with a 24,000 sq. ft. of pillarless space that can host over 4000 guests, making it the perfect venue to organize grand weddings, corporate events, award nights, etc. This resort will be the best in South Asia, and it will definitely be a one- stop destination for celebrations and business meetings.”

Inspired Design

The 301-room resort is nestled in the rolling greens of the 275-acre, award-winning Prestige Golfshire course and luxury residential development, and within a 20-minute drive from Bengaluru’s Kempegowda International Airport. Conceptualized by Bengaluru-based architectural firm Thomas and Associates, its sleek, modern architecture is inspired by the beauty of the region’s silk. The resort’s exceptional interiors were led by world-leading hospitality design firm Hirsch Bedner Associates of Singapore, and features a lobby with panoramic views of Nandi Hills, stunning landscaping, as well as sophisticated guest rooms and villas with private swimming pools and lawns.

Immersive Culinary Experiences

Overlooking the golf course and with indoor and alfresco seating in the pleasant climate of Nandi Hills, JW Marriott Bengaluru Prestige Golfshire Resort & Spa features six dining options for guests and locals. The Aviary is the resort’s all-day-dining restaurant with a chic, minimalist aesthetic and interactive live kitchens, serving Indian, Western and Asian cuisines in both buffet and a la carte styles. East, an Asian specialty restaurant with Japanese, Korean and Chinese menu items, features the finest and most nourishing produce, while Aaleeshaan, meaning ‘grandeur’ in the local dialect, offers North and South Indian cuisine in a palatial interior with magnificent views of the nearby hills. In the lobby, Vista the lounge showcases an extensive beverage list of handcrafted cocktails and a variety of specialty teas from around the world. Patisserie Truffle & Co serves gourmet coffees to complement its array of freshly baked delicacies, sandwiches, savories and healthy, customized salads. Set around the resort’s azure swimming pool, Flamingo Bar & Pool is an open-air dining space with a sunset terrace, featuring a swim-up bar serving delicious cocktails and fresh juices.

Replenished Spirits, Meaningful Connections

The resort’s 20,000-sq.ft. Spa by JW®️ is an exclusive private sanctuary that promises a complete revitalization of the mind, body and spirit, and offers seven luxurious therapy rooms, including two couple rooms, an Ayurveda room as well as a manicure and pedicure suite. Skilled therapists present an indulgent menu of signature spa treatments featuring locally sourced herbs and oils to expertly soothe, relax and invigorate tired bodies and minds.

JW Marriott Bengaluru Prestige Golfshire Resort & Spa also features a modern, fully equipped fitness center, two outdoor pools, a lap pool and a temperature-controlled lagoon pool with a relaxing jacuzzi. The resort’s wide range of activities, including yoga and meditation sessions, cycling expeditions to explore the beautiful surroundings of Nandi Hills, as well as pleasant morning walks through the hotel’s JW Garden, encourage guests to be truly present and experience the destination to the fullest,

The JW Garden is a signature of the JW Marriott experience and features a calming space for guests to connect with nature, as well as fresh herbs and seasonal vegetables that guests can harvest and enjoy as part of their culinary journey on property. To further complement the resort’s commitment to healthy, fresh dining, a starter packet of seeds housed in sustainable packaging is gifted to all guests.

Around the resort, guests can relax and unwind amidst acres of calm greenery and serene landscaped gardens. Private nooks and secluded spaces intuitively located around the grounds, invite quiet moments of contemplation and reflection. The banks of the resort’s lake serve as an ideal spot to linger, while brief mindfulness rituals such as guided meditation sessions leave guests feeling deeply nourished and revitalized in body and soul.

For families traveling with children, the brand’s Family by JW™️ program is designed to bring families together and reconnect over shared, meaningful experiences. An exclusive Kids’ Club offers a full schedule of family-friendly programming, including sessions with a local magician, an afternoon of creative fun with art, as well as music and sightseeing tours on and off the resort.
Bespoke Events and Celebrations

JW Marriott Bengaluru Prestige Golfshire Resort & Spa houses a fully equipped Convention Center, spread over 35,000 sq ft, accommodating up to 4,000 guests. The Convention Center is the first and largest of its kind in Bengaluru, with a 24,000 square foot, pillar-less ballroom, an ideal venue for large-scale events and lavish weddings. An additional 66,000 sq ft of open lawns and a range of smaller halls and breakout rooms provide the flexibility to accommodate transitional event set-ups, large-scale global conferences, exhibitions, outdoor music concerts and more.

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Latest-generation Western Apomorphine Therapy Devices for Parkinson’s Patients Launched in Bengaluru

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* This is for the first time that advanced, third-generation apomorphine pumps and pens used in Western countries, manufactured by German pharma major Ever Pharma, have been introduced in India by Celera Neuro Sciences
* These latest European drug-delivery devices are miles ahead of current apomorphine pumps available in India, which are unreliable and patient-unfriendly
* Apomorphine therapy offers an effective treatment option for various stages of Parkinson’s Disease. It can also be an alternative to DBS surgery which involves drilling holes in the patient’s skull and is unaffordable for most patients
* Celera Neuro Sciences is opening clinics in hospitals all over India in collaboration with prominent neurologists to administer apomorphine therapy to patients with these latest-generation Western pumps and pens

BENGALURU / March 5, 2021 : In a boon to patients of Parkinson’s Disease, advanced third-generation D-mine apomorphine pumps and pens (injections) manufactured by German pharma major Ever Pharma have been launched in Bengaluru by Celera Neuro Sciences.

The state-of-the-art apomorphine-delivery devices, widely used in Europe, were unveiled by Dr. K Sudhakar, Hon’ble Minister of Medical Education & Health, Govt. of Karnataka, at the ongoing symposium on Parkinson’s Disease in Bengaluru, organized by King’s College London (KCL) and Parkinson’s Research Alliance of India (PRAI).

Said Dr. K Sudhakar, Hon’ble Minister of Medical Education and Health, Govt. of Karnataka: “Considering the rising patient population of Parkinson’s disease and other movement disorders in India, it is important to focus on technology and research for treatment solutions. Karnataka has a phenomenal healthcare and medical education ecosystem. We now need to increase investments in medical research. We want this collaboration between King’s College London (KCL) and Parkinson’s Research Alliance of India (PRAI) on Parkinson’s disease to be successful and will provide support in every possible way. I would like the Rajiv Gandhi University of Health Sciences to align with this great research initiative. We would provide not only professors, but also funds for this important research program on Parkinson’s. I would also like to allocate some funds for treatment of Parkinson’s patients in Karnataka out of the Suvarna Arogya Suraksha Trust. This will be announced shortly by us after discussions.”

Said Dr. Babu Narayanan, Medical Director, Celera Neuro Sciences which has brought the products to India after getting DCGI approval: “Parkinson’s patients in India till now had only two options: oral pills for early stages of the disease, or Deep Brain Stimulation (DBS) surgery for advanced stages. There was no other treatment available. These latest-generation European apomorphine-delivery devices fill this gap and offer an important medical option in the management of Parkinson’s Disease and improving quality of life. They ensure much better outcomes for patients who haven’t achieved optimum benefits with available drugs or are suffering from side-effects of oral medications.”

Said Bengaluru’s renowned Parkinson’s Disease specialist Dr. Prashanth LK: “India is emerging as a hot spot for Parkinson’s disease. Unlike most ageing-related disorders, Parkinson’s has many effective treatment options available. Apomorphine infusion therapies and rescue injections (pens) are the current state-of-the-art therapies for people with moderately advanced Parkinson’s disease. The PRAI-KCL collaboration has helped bring these advanced German devices to India for apomorphine therapy. These can be used as rescue therapies in people having unpredictable responses to oral medications, or as an infusion therapy for those requiring steady phase medication responses.”
Added Dr. Babu Narayanan: “Most patients in India cannot afford DBS. This procedure is also not a choice for all ages or stages of Parkinson’s Disease. Apomorphine is recommended for patients who have started to have motor fluctuations, which means the effect of oral medications is not lasting long enough. It is also an effective alternative for patients who are not the right candidates for DBS, or those who want to avoid surgery. In fact, international guidelines now recommend use of apomorphine therapy before considering DBS for patients. We are now in the process of opening clinics in hospitals all over India in collaboration with prominent neurologists who will administer apomorphine therapy to patients with these latest-generation Western pumps and pens.”
The current apomorphine pumps available in India are not patient-friendly and lack reliability. For example, patients need to refill them after breaking up to 20 ampules of apomorphine, which is difficult to do with trembling hands. In contrast, the third-generation D-mine apomorphine pumps, widely used in Europe, can be self-handled by patients in five easy steps, with much less patient training needed. The pump-filling process is controlled electronically, with much higher safety and convenience, compared to pumps which are operated manually, with cumbersome procedures. D-mine pumps are pre-filled and offer continuous infusion of apomorphine, leading to absorption within five minutes. The oral pill burden of patients also comes down substantially.
Parkinson’s patients need to take medications at timely intervals, which often leads to fluctuating levels of medication in their bodies and irregular benefits. Continuous Dopaminergic Therapy is a method by which the body receives dopamine on a continuous basis, because of which fluctuations associated with medications are negated significantly. With the launch of D-mine apomorphine continuous-infusion pumps and injection pens, Indian patients can now benefit from Continuous Dopaminergic Therapy, which till now was available only in Western countries.
The current prevalence of Parkinson’s Disease in India is around 300-400 out of 100,000, which is expected to double by 2030. It will be a major non-communicable degenerative disorder along with dementia to burden the healthcare system of India. Though majority of the patients are above 50 years of age, its incidence in younger population is also on the rise.

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