To create a unique Thorny Forest and Conserve Water Bodies at the Botanical Garden.
Bengaluru, May 03, 2023: The Dept of Horticulture, Govt of Karnataka, has been undertaking afforestation activities with a vision to boost green cover and save rare species in Karnataka. The Doddasagare Botanical Garden near Koratagere in Tumkur, Karnataka, was conceived and created with the same vision. This botanical garden is spread over 228 acres and houses a variety of trees, birds, and reptiles. Hence it is dependent on an extensive water supply for its sustenance.
A Memorandum of Understanding (MOU) was signed by the Dept. of Horticulture, Govt. of Karnataka; LM Wind Power and NGO United Way of Bengaluru for an environment intervention at the Doddasaggere Botanical Garden in Koratagere, Tumkur district of Karnataka. The intervention includes rejuvenating a pond and creating a thematic thorny forest. The special event was attended by delegates, including Mr Nagendra Prasa, IAS Director of the Horticulture Department; Mr M Jagadish, Joint Director of the Horticulture Department; Mr Rajesh Lobo, Senior Plant Director of LM Wind Power; Mr Mahadeva Murthy, Senior Manager Global EHSS of LM Wind Power; Mr Prashant Prakash, Chairperson, United Way of Bengaluru and Mr Rajesh Krishnan, CEO, United Way of Bengaluru.
The rejuvenation of the pond includes activities that will help deepen and increase its water retention capacity, which can potentially help store as much as two crore litres of water. In addition, a bund is being constructed, which will aid in desilting and increasing the water-holding capacity of the pond. Two loose boulder structures are also being created to prevent soil erosion. The intervention is a step towards improving the availability of surface water for the botanical garden, will help reduce groundwater extraction, help in soil moisture conservation, and enhance the vegetation coverage in the project area. Another interesting initiative under this is the creation of a Thematic Thorny Forest, which is being developed on an area of 4.5 acres. Two thousand five hundred saplings of seventeen thorny varieties are being planted, which will serve as a habitat to a few species of birds and replies who depend on thorny habitat. „LM Wind Power has a long-standing commitment to sustainability, which is rooted in our core values and operations. When we integrate environmental goals into our business strategy, we add value for all our stakeholders, including the communities in which we operate. We are glad to partner with United Way Bengaluru and Government of Karnataka in the afforestation and pond rejuvenation project, focused on protecting and enhancing biodiversity in the area, improve water quality and create greater awareness about managing our natural resources responsibly, so that we leave a greener world for the next generations,” said Rajesh Lobo, Senior Plant Director, LM Wind Power Dabaspet. “We have forgotten that we share this planet with millions of other species, and we also owe it to our future generations. At United Way Bengaluru, we have been implementing flagship programs and environmental interventions like Wake The Lake Campaign, One Billion Drops Campaign, and the Integrated Wtersehd development program towards enhancing the biodiversity and ecosystem of the planet. But we do not do this alone; we do it with the help of our stakeholders as we believe in mobilising the caring power of the communities towards achieving our goals.”, said Rajesh Krishnan, CEO of United Way Bengaluru.”, said Rajesh Krishnan, CEO , United Way Bengaluru.
➢ ತಡೆರಹಿತ ಕ್ರಿಕೆಟ್ನ ಭರವಸೆ ಒದಗಿಸುತ್ತಾ, ಮುಂಚೂಣಿ ವಿದ್ಯುಚ್ಛಕ್ತಿ ಪರಿಹಾರಗಳ ಸರಬರಾಜುದಾರ ಸಂಸ್ಥೆ ಹಾಗೂ ಐಪಿಎಲ್ 2023ಗಾಗಿ ರಾಜಸ್ಥಾನ್ ರಾಯಲ್ಸ್ನ ಶೀರ್ಷಿಕಾ ಪ್ರಾಯೋಜನ ಸಂಸ್ಥೆಯಾದ ಲೂಮಿನಸ್ ಪವರ್ ಟೆಕ್ನಾಲಜೀಸ್, ಆಟಮ್ಗ್ರೇ(AutumnGrey)ದ ಸಹಯೋಗದೊಂದಿಗೆ ತನ್ನ ಇತ್ತೀಚಿನ ಪ್ರಚಾರಾಂದೋಲನವನ್ನು ಪ್ರಾರಂಭಿಸಿದೆ.
ಮೇ 01, 2023,ಬೆಂಗಳೂರು : ಇಡೀ ದೇಶ ಐಪಿಎಲ್ ಜ್ವರದ ಹಿಡಿತದಲ್ಲಿರುವಂತಹ ಸಂದರ್ಭದಲ್ಲಿ, ಮುಂಚೂಣಿ ವಿಚ್ಯುಚ್ಛಕ್ತಿ ಮತ್ತು ಶಕ್ತಿ ಪರಿಹಾರಗಳ ಸರಬರಾಜುದಾರ ಸಂಸ್ಥೆಯಾದ ಲೂಮಿನಸ್ ಪವರ್ ಟೆಕ್ನಾಲಜೀಸ್, ಸುಲಭವಾಗಿ ಮತ್ತು ಶೀಘ್ರವಾಗಿ ಚಾರ್ಜ್ ಆಗುವ ಇನ್ವರ್ಟರ್(ICON)ಗಳಿಂದ ಸಜ್ಜುಗೊಂಡ ಭಾರೀ ಲೋಡ್ ಮೇಲೆ ಓಡುವ ಅಧಿಕ-ಸಾಮರ್ಥ್ಯದ ಇನ್ವರ್ಟರ್ಗಳ ಶ್ರೇಣಿಯನ್ನು ಪ್ರದರ್ಶಿಸುವ ಸಲುವಾಗಿ, ತನ್ನ ಹೊಸ ಪ್ರಚಾರಾಂದೋಲನ #CricketMeinNoPowerCut ಅನ್ನು ಪ್ರಾರಂಭಿಸಿದೆ. ಟ್ವಿಟ್ಟರ್, ಫೇಸ್ಬುಕ್, ಇನ್ಸ್ಟಾಗ್ರಾಮ್ ಮತ್ತು ಯೂಟ್ಯೂಬ್ ಒಳಗೊಂಡಂತೆ ಎಲ್ಲಾ ಡಿಜಿಟಲ್ ವೇದಿಕೆಗಳಲ್ಲೂ ಇತ್ತೀಚೆಗೆ ಪ್ರಸಾರ ಮಾಡಲಾಗಿರುವ ಈ ಪ್ರಚಾರವನ್ನು ಟಿವಿ, ಮುದ್ರಣ ಹಾಗೂ ಓಟಿಟಿಯಲ್ಲೂ ಪ್ರದರ್ಶಿಸಲಾಗುತ್ತದೆ.
ಪ್ರತಿವರ್ಷ, ದೀರ್ಘಕಾಲ ವಿದ್ಯುತ್ ಕಡಿತವಿರುವ ಬೇಸಿಗೆಯ ಭಯ ಭಾರತಕ್ಕಿದೆ. ಅದೇ ವೇಳೆ, ಬೇಸಿಗೆಯು, ಭಾರತದಾದ್ಯಂತ ಕ್ರಿಕೆಟ್ ಅಭಿಮಾನಿಗಳು ಅತ್ಯಂತ ಕಾತರದಿಂದ ಕಾಯುವ ಇಂಡಿಯನ್ ಪ್ರೀಮಿಯರ್ ಲೀಗ್ ಆಡುವ ಸಮಯವೂ ಆಗಿದೆ. ಪ್ರತಿಯೊಬ್ಬ ಕ್ರಿಕೆಟ್ ಪ್ರೀಮಿ ಭಾರತೀಯ, ಅದರಲ್ಲೂ ವಿಶೇಷವಾಗಿ ಯಾವುದೇ ವಿದ್ಯುತ್ ಕಡಿತದ ತೊಂದರೆಯಿಲ್ಲದೆ ಐಪಿಎಲ್ ನೋಡಬೇಕೆನ್ನುವ ಕ್ರಿಕೆಟ್ ಅಭಿಮಾನಿಗಳಿಗೆ ಕ್ರಿಕೆಟ್ ಪಂದ್ಯದ ಒಂದು ಕ್ಷಣವನ್ನೂ ತಪ್ಪಿಸಿಕೊಳ್ಳಲು ಇಷ್ಟವಿರುವುದಿಲ್ಲ. ಈ ಐಪಿಎಲ್ ಸೀಸನ್ನಲ್ಲಿ ಕ್ರಿಕೆಟ್ ಉತ್ಸಾಹಿಗಳು ಮತ್ತು ಅಭಿಮಾನಿಗಳಿಗೆ ತಡೆರಹಿತ ವೀಕ್ಷಣಾ ಅನುಭವದ ಭರವಸೆಯನ್ನು ಒದಗಿಸುತ್ತಾ, ಲೂಮಿನಸ್ನ ಹೊಸ ಪ್ರಚಾರಾಂದೋಲನ #CricketMeinNoPowerCut, ಶೀಘ್ರವಾಗಿ ಚಾರ್ಜ್ ಆಗುವ ಮತ್ತು ಹೆವಿಡ್ಯೂಟಿ ಇನ್ವರ್ಟರ್ಗಳೊಂದಿಗೆ ಬ್ಯಾಕ್ಅಪ್ ಮಾಡಿಕೊಳ್ಳುವ ಪ್ರಾಮುಖ್ಯತೆಯನ್ನು ತೋರಿಸುವ ಪ್ರಯತ್ನ ನಡೆಸಿದೆ.
ಈ ಸೀಸನ್ಗೆ ರಾಜಸ್ಥಾನ್ ರಾಯಲ್ಸ್ನ ಶೀರ್ಷಿಕಾ ಪ್ರಾಯೋಜಕವಾಗಿರುವ ಈ ಪ್ರಪ್ರಥಮ ಪ್ರಚಾರಾಂದೋಲನದ ಚಿತ್ರವನ್ನು ಪ್ರಚಾರದ ಭಾಗವಾಗಿ ಬಿಡುಗಡೆ ಮಾಡಲಾಗುತ್ತಿದೆ. ಇದರಲ್ಲಿ ತಂಡದ ಮುಂಚೂಣಿ ಆಟಗಾರರಾದ ಯುಜ್ವೇಂದ್ರ ಚಾಹಲ್, ರವಿಚಂದ್ರನ್ ಅಶ್ವಿನ್, ಜೋಸ್ ಬಟ್ಲರ್, ತಡೆರಹಿತವಾದ ಹಾಗೂ ವರ್ಧಿತ ಕ್ರಿಕೆಟ್ ವೀಕ್ಷಣಾ ಅನುಭವಕ್ಕಾಗಿ ಲೂಮಿನಸ್ ಇನ್ವರ್ಟರ್ಅನ್ನು ಮನೆಗೆ ತರುವಂತೆ ಅಭಿಮಾನಿಗಳನ್ನು ಪ್ರೋತ್ಸಾಹಿಸುತ್ತಾರೆ.
ಈ ಹೊಸ ಪ್ರಚಾರದ ಬಗ್ಗೆ ಮಾತನಾಡುತ್ತಾ, ಲೂಮಿನಸ್ ಪವರ್ ಟೆಕ್ನಾಲಜೀಸ್ನ ಹಿರಿಯ ಉಪಾಧ್ಯಕ್ಷೆ ಮತ್ತು ಚೀಫ್ ಸ್ಟ್ರಾಟಜಿ, ಟ್ರಾನ್ಸ್ಫರ್ಮೇಶನ್ ಮತ್ತು ಮಾರ್ಕೆಟಿಂಗ್ ಆಫಿಸರ್ ಆದ ಮಿಸ್. ನೀಲಿಮಾ ಬುರ್ರ ” ಕ್ರಿಕೆಟ್ ಅಭಿಮಾನಿಗಳ ಆಸಕ್ತಿಯನ್ನು ಹಿಡಿದಿಡುವುದಕ್ಕೆ ಐಪಿಎಲ್ ಯಾವಾಗಲೂ ಬ್ರ್ಯಾಂಡ್ಗಳಿಗೆ ಒಂದು ಅತ್ಯುತ್ತಮ ವೇದಿಕೆಯಾಗಿದೆ. ರಾಜಸ್ಥಾನ್ ರಾಯಲ್ಸ್ನೊಂದಿಗಿನ ನಮ್ಮ ಸಹಯೋಗ ಹಾಗು ಈ ಹೊಸ ಪ್ರಚಾರಾಂದೋಲನ #CricketMeinNoPowerCut, ನಾವು ಲಕ್ಷಾಂತರ ಕ್ರಿಕೆಟ್ ಅಭಿಮಾನಿಗಳನ್ನು ತಲುಪಿ, ಪ್ರಸ್ತುತದ ಹಾಗೂ ಸಂಭಾವ್ಯ ಗ್ರಾಹಕರ ಮೇಲೆ ಗಣನೀಯ ಪ್ರಭಾವ ಏರ್ಪಡಿಸುವುದಕ್ಕೆ ಅವಕಾಶಗಳನ್ನು ಒದಗಿಸುತ್ತದೆ. ನಿರಂತರವಾದ ಆವಿಷ್ಕಾರಗಳು ಮತ್ತು ತನ್ನ ಕೊಡುಗೆಗಳಲ್ಲಿ ಸುಧಾರಣೆಗಳ ಮೂಲಕ ತನ್ನ ಗ್ರಾಹಕರಿಗೆ ಮೌಲ್ಯ ಒದಗಿಸಲು ಮತ್ತು ಅತ್ಯುತ್ತಮ ಉತ್ಪನ್ನ ವಿಶ್ವಸನೀಯತೆಗಾಗಿ ಲೂಮಿನಸ್ ಸಾಬೀತಾದ ಪುರಾವೆ ಹೊಂದಿದೆ. ಈ ಹೊಸ ಪ್ರಚಾರಾಂದೋಲನವು, ಕ್ರೀಡೆಯನ್ನು ತಡೆಯಿಲ್ಲದೆ ಆನಂದಿಸಬೇಕೆನ್ನುವ ಕ್ರಿಕೆಟ್ ಅಭಿಮಾನಿಗಳಿಗಾಗ್ಯೇ ವಿಶೇಷವಾಗಿ ಬರುತ್ತಿದೆ.”ಎಂದು ಹೇಳಿದರು.
“ಕ್ರಿಕೆಟ್ ಅತಿಯಾಗಿ ತೊಡಗಿಕೊಳ್ಳುವಂತಹ ಮತ್ತು ಪರಸ್ಪರ ಸಂವಾದದ ಕ್ರೀಡೆಯಾಗಿರುವುದರಿಂದ ನಮ್ಮ ಸ್ಟಾರ್ ಉತ್ಪನ್ನಗಳಾದ ಐಕಾನ್ ಮತ್ತು ಐಕ್ರೂಜ್(Icon and iCruze )ಅನ್ನು, ನಮ್ಮ ಗ್ರಾಹಕರಿಗೆ ತಡೆರಹಿತ ವಿದ್ಯುಚ್ಛಕ್ತಿ ಬ್ಯಾಕ್ಅಪ್ನ ಖಾತರಿ ಮತ್ತು ಭರವಸೆಯ ಜೊತೆಗೆ, ಆನಂದಮಯ ವೀಕ್ಷಣಾ ಅನುಭವವನ್ನು ನೀಡುವುದಕ್ಕಾಗಿಯೇ ನಿಖರವಾಗಿ ವಿನ್ಯಾಸಗೊಳಿಸಲಾಗಿದೆ.”ಎಂದು ಅವರು ಸೇರಿಸಿದರು.
ಒಂದು ತಿಂಗಳ ಪ್ರಚಾರದ ಭಾಗವಾಗಿ ಲೂಮಿನಸ್, ಅನೇಕ ಸ್ಪರ್ಧೆಗಳನ್ನೂ ಏರ್ಪಡಿಸಲಿದ್ದು, ಅಭಿಮಾನಿಗಳು ಇದರಲ್ಲಿ ಭಾಗವಹಿಸಿ ಕೌತುಕಮಯವಾದ ಬಹುಮಾನಗಳನ್ನು ಗೆಲ್ಲಬಹುದು. #CricketMeinNoPowerCut ಸುತ್ತ ಒಂದು ಕಂಟೆಂಟ್ ರಚಿಸುವ ಸಲುವಾಗಿ ಬ್ರ್ಯಾಂಡ್ ಅನೇಕ ಪ್ರಭಾವಕರೊಡನೆ ಕೂಡ ಸಹಯೋಗ ಏರ್ಪಡಿಸಿಕೊಂಡಿದೆ. ಅಭಿಮಾನಿಗಳೇ ಈ ಪ್ರಚಾರದ ಹಿಂದಿರುವ ಪ್ರಾಥಮಿಕ ಪ್ರೇರಣೆಯಾಗಿರುವುದರಿಂದ, ಕ್ರಿಕೆಟರ್ಗಳಿಗಾಗಿ ತಮ್ಮ ಸಲಹೆಗಳನ್ನು ಹಂಚಿಕೊಳ್ಳುವ ಮೂಲಕ ಈ ಪ್ರಚಾರದ ಮುಂದಿನ ಜಾಹೀರಾತಿನಲ್ಲಿ ಪಾಲ್ಗೊಳ್ಳುವ ಅವಕಾಶ ಗಿಟ್ಟಿಸಿಕೊಳ್ಳಲು ಒಂದು ಸ್ಪರ್ಧೆ ಏರ್ಪಡಿಸಲಾಗಿದೆ.
“ಬೇಸಿಗೆಯಲ್ಲಿ ಯಾರಿಗೆ ತಾನೇ ಪವರ್ ಕಟ್ ಇಷ್ಟವಾಗುತ್ತದೆ! ಅದರಲ್ಲೂ ಐಪಿಎಲ್ ಸೀಸನ್ನಲ್ಲಿ! ಈ ಪರಿಕಲ್ಪನೆಯ ಹೃದ್ಭಾಗ ತಟ್ಟುವುದು ನಮ್ಮ ಗುರಿ. ತಮ್ಮ ಅಧಿಕ ಸಾಮರ್ಥ್ಯದ ಇನ್ವರ್ಟರ್ಗಳೊಂದಿಗೆ ಲೂಮಿನಸ್ ವಿದ್ಯುತ್ ಕಡಿತ ಇಲ್ಲದಿರುವುದನ್ನು ಖಾತರಿಪಡಿಸುವುದು ಮಾತ್ರವಲ್ಲದೆ, ನಿಮ್ಮ ಎ.ಸಿ.ಯಂತಹ ಹೆವಿಡ್ಯೂಟಿ ಸಾಧನಗಳು ಓಡುವುದನ್ನೂ ಖಾತರಿಪಡಿಸುತ್ತವೆ. ಆದ್ದರಿಂದಲೇ ನಾವು #CricketMeinNoPowerCuts” ಎಂದು ಹೇಳುತ್ತಿದ್ದೇವೆರ್.”ಎಂದು ಹೇಳುತ್ತಾರೆ, ಗ್ರೇ ಗ್ರೂಪ್ನ ಚೇರ್ಪರ್ಸನ್ ಮತ್ತು ಗ್ರೂಪ್ ಸಿಇಒ ಅನುಷ ಶೆಟ್ಟಿ.
ಕಳೆದ 35 ವರ್ಷಗಳಿಂದ ಲೂಮಿನಸ್ ಪವರ್ ಟೆಕ್ನಾಲಜೀಸ್, ಪವರ್ ಬ್ಯಾಕ್ಅಪ್ ಪರಿಹಾರಗಳನ್ನು ಒದಗಿಸುವಲ್ಲಿ ಮುಂಚೂಣಿಯಲ್ಲಿದೆ. ಐಕಾನ್(Icon), ಪ್ರೀಮಿಯಮ್ ಅತ್ಯಾಧುನಿಕ ನೋಟವಿರುವ ಭಾರತದ ಪ್ರಪ್ರಥಮ ಇನ್ವರ್ಟರ್ ಆಗಿದ್ದು, ಹಿಂದೆಂದೂ ಕಂಡಿರದ ಸುರಕ್ಷತೆ ಮತ್ತು ಸೌಲಭ್ಯದ ಅಂಶಗಳನ್ನು ಹೊಂದಿದೆ. ಪ್ರಬಲವಾದ ಬ್ಯಾಟರಿ ಬ್ಯಾಕ್ಅಪ್ ಇರುವ ಅದು, 3 BHK ಮನೆ ಮತ್ತು ಶೋರೂಮ್ನ ಲೋಡ್ ಓಡಿಸಲು ಸಜ್ಜಾಗಿದ್ದು, ಇದು ಅದರ ಅತಿದೊಡ್ಡ ಮಾರುಕಟ್ಟೆ ವರ್ಗವಾಗಿದೆ. ಹೈ-ಕೆಪಾಸಿಟಿ(ಅಧಿಕ ಸಾಮರ್ಥ್ಯದ) ಇನ್ವರ್ಟರ್, ವಾಣಿಜ್ಯ ಬಳಕೆದಾರರಿಗೆ ಒಂದು ವರದಾನ. ಶೂನ್ಯ ಶಬ್ದವಿರುವ ಬಲಿಷ್ಟ ಇವರ್ಟರ್ ಆಗಿರುವ ಇದು, 2KVA ಗಿಂತ ಹೆಚ್ಚಿನ ಅಧಿಕ ಸಾಮರ್ಥ್ಯದ ಲೋಡ್ಗಳ ಅವಶ್ಯಕತೆ ಇರುವ ಕಚೇರಿಗಳು, ಶೋರೂಮ್ಗಳು, ಬ್ಯಾಂಕ್ಗಳು, ದಂತ ಚಿಕಿತ್ಸಾಲಯಗಳು, ಶೈಕ್ಷಣಿಕ ಸಂಸ್ಥೆಗಳು, ರೆಸ್ಟಾರೆಂಟ್ಗಳು, ಸಲೂನ್ಗಳು, ಐಸ್-ಕ್ರೀಮ್ ಪಾರ್ಲರ್ಗಳು ಮುಂತಾದವುಗಳ ಅವಶ್ಯಕತೆಗಳನ್ನು ಪೂರೈಸುತ್ತದೆ. ಹೈ ಕೆಪಾಸಿಟಿ ಇನ್ವರ್ಟರ್, ಏರ್-ಕಂಡೀಷನರ್, ಎಲ್ಲಾ ಅಡುಗೆಮನೆ ಸಾಧನಗಳು ಇತ್ಯಾದಿ ಭಾರೀ ಲೋಡ್ಗಳನ್ನೂ ಸುಲಭವಾಗಿ ಓಡಿಸುತ್ತದೆ.
Ø Offering a promise of uninterrupted cricket, the leading power solutions provider and the title sponsor of Rajasthan Royals for IPL 2023, Luminous Power Technologies has launched its latest campaign in partnership with AutumnGrey
May 02, 2023, Bengaluru,As the IPL fever grips the country, the leading power and energy solutions provider, Luminous Power Technologies, has launched its new campaign #CricketMeinNoPowerCut to showcase a range of high-capacity inverters that runs all the heavy load with ease and fast charging inverters (ICON). The campaign has recently been aired on all digital platforms including Twitter, Facebook, Instagram and YouTube and will also be promoted on TV, Print and OTT.
India fears a torrid summer of long power cuts, every year. Summer is also the time for Indian Premier League, which is one of the most eagerly awaited sporting events amongst the cricket fans across India. Every passionate cricket loving Indian hates missing moments from the cricket match, especially those fans, who wants to watch IPL with no power interruptions. Offering a promise of uninterrupted watching experience to the cricket enthusiasts and fans during this IPL season, Luminous’ new campaign, #CricketMeinNoPowerCut, endeavours to illustrate the importance of power back-up with fast charging and heavy-duty inverters.
Being the Title Sponsor of the Rajasthan Royals for this season, the first campaign film released as part of the campaign, also features leading players of the team like Yuzvendra Chahal, Ravichandran Ashwin, Jos Buttler who are encouraging the fans to bring home a Luminous inverter for uninterrupted and enhanced cricket viewing experience.
Speaking on the new campaign Ms. Neelima Burra, Senior VP and Chief Strategy, Transformation and Marketing Officer – Luminous Power Technologies said, ” IPL has always been an excellent platform for brands to grab cricket fans’ interest. Our partnership with Rajasthan Royals and the launch of this new campaign, #CricketMeinNoPowerCut, provides us with opportunities to reach out to millions of cricket fans and create substantial impact on our current and prospective customers. Luminous has a proven track record for excellent product reliability and for providing value to its customers through constant innovations and improvement in its offerings. This new campaign is especially for those cricket fans and lovers who want to enjoy the sport uninterrupted. “
“Cricket is an extremely engaging and interactive sport and hence our star products – Icon and iCruze are perfectly designed to give our consumers the guarantee and assurance for an uninterrupted power backup and an enjoyable enhanced watching experience,” she added.
As part of this one-month-long campaign, Luminous is also running multiple contests where fans can participate and get a chance to win exciting gifts. The brand is also collaborating with multiple influencers, for creating content around #CricketMeinNoPowerCut. As fans are the primary inspiration behind this campaign, a contest is being run where a few fans will get a chance to feature in the next ad of this campaign, by sharing their advice for the cricketers.
“Who likes power-cuts in Summers! And more so, if it’s during an IPL season! Our idea was sitting in the core of this context. Luminous inverters with its high-capacity inverters not only ensures you don’t have power cuts but also ensures you can run your heavy-duty devices like an AC. So, as we say it, #CricketMeinNoPowerCuts” says Anusha Shetty, Chairperson and Group CEO at the Grey Group.
Luminous Power Technologies has been at the forefront of offering power backup solutions for the last 35 years. Icon is India’s first inverter with premium ultra-modern looks that comes with unprecedented safety and convenience features. With a strong battery back-up, it is equipped to run the load of a 3 BHK home and showroom which constitutes the biggest market segment. The High-Capacity Inverter is truly a technological marvel for the commercial users. A zero-noise strong inverter, it will cater to offices, showrooms, banks, dental clinics, educational institutions, restaurants, salons, ice cream parlours etc., where higher capacity loads over 2KVA is needed. High-Capacity Inverters can comfortably run heavy loads like air-conditioners, all kitchen appliances etc.
Demand for Jobs in Hospitality Sector Rises to 60%: Indeed Report Hotel Manager, Travel Consultant, Resort Manager, Hospitality Manager, and Travel Agent most in demand jobs
Indeed, the world’s no.1 job site, reveals the top job roles highlighting a remarkable increase in job opportunities in the hospitality sector, in the duration of March 2022 to March 2023. With a growth of about 60% in job posting and 20.10% increase in job seeker interest on the platform (clicks), the career opportunities in this industry are flourishing.
Delhi NCR emerged as the top city for hospitality job opportunities, with a 20.37% increase in job postings over the past year, followed by Mumbai and Bangalore. Post pandemic, brought a wave of restlessness among people to step out of their homes. With things returning back to normal, travel for leisure is seeing an uptick, especially with families breaking for summer vacations and long weekend trips. With increasing interstate travels, there continues to be a rising demand for job opportunities in the hospitality sector.
Commenting on the research report, Saumitra Chand – Career Expert, Indeed India and Singapore, said: “The hospitality sector was perhaps one of the most affected industries since the wake of the pandemic. The growth trajectory of this field has truly been impressive as it continues to grow at a rapid pace, with travel and tourism thriving again. During the second wave of the pandemic, change in jobs during the period of March 2020 to 2021 limboed at -13.80%. However, from March 2022 to 2023, change in jobs has sprouted to a staggering 59.50%. We remain optimistic about this growth, especially as local and domestic tourism continue to be attractive destinations.”
With customer service and enhanced experiences taking center stage post pandemic, and as domestic tourism continues to boom, the sector has witnessed a drastic rise in demand for job opportunities in the country. Hotel Manager and Travel Consultant emerged as the top roles with yearly median salaries of Rs. 435000 and Rs. 330000, respectively. These roles are followed by Resort Manager, Hospitality Manager, and Travel Agent. These roles offer lucrative career paths for professionals in the hospitality industry, reflecting the growth and potential of the sector.
To celebrate the 20th anniversary of the Forerunner series, the Garmin along with Indian Sprinter- Hima Das flagged off a 10 K Anniversary Run in Bengaluru
Key Features: Display and Interface: A high resolution AMOLED display with more interactive and vivid interface. The Titanium bezel in the Forerunner 965 gives the watch a more premium look Battery Life- Forerunner 965 offers 23 days of battery life in smartwatch mode and 31 hours in GPS mode, same as Forerunner 265 offers 13 days of battery life in smartwatch mode and up to 20 hours in GPS mode HRV status: Track heart rate variability while sleeping to get a better handle on recovery and an overall wellness picture Acute Chronic Workload Ratio- Helps suggest users on how to manage their physical exertion throughout a run, to prevent “bonking” by overexerting too early in a run and to determine overall training load metrics for proper training scheduling respectively Running Power- Get a continuous measurement of how much power you are applying to the road as you run with on-wrist power
New Delhi, 30th April 2023 – To celebrate Garmin’s rich legacy as the first running smartwatch brand and commemorate 20 years of the Forerunner series, world’s first GPS running smartwatch, Garmin India, a unit of Garmin Ltd. (NASDAQ: GRMN), today launched world’s longest battery life AMOLED Running GPS Smartwatch, Forerunner 965 and Forerunner 265 series in India. Designed for triathletes, passionate & elite runners, the new GPS running smartwatches which now come with a high-res AMOLED display are fully equipped with an array of training features like stress, sleep, maximal oxygen consumption (VO2 Max), training status/load, training effectiveness, and respiration rate. As part of the 20th anniversary celebrations, Garmin India along with Indian Sprinter- Hima Das unveiled the new Forerunner series in Bengaluru. To further commemorate this 20 years milestone the brand organised a 10K run in Bengaluru. The event was open to all the passionate runners and seasoned athletes, and showcased the capabilities of the Forerunner series, with a strong participation of over 500 people from across the city. Commenting on the announcement, Missy Yang, Marketing Head, Garmin ASIA & SEA said “At Garmin, we have always strived to keep health & fitness in check. As we celebrate the 20th anniversary of world’s first GPS running smartwatch – Forerunner Series in India, our vision has been to provide high-end training features and performance metrics for athletes & fitness enthusiasts around the world. Over the years, the Forerunner has evolved into a trusty companion for all runners around the world and has been providing them with precise data analysis. We are excited to have one of the most credible runners from India – Hima Das for the launch of the most powerful Forerunner smartwatches; Forerunner 965 & 265 yet. We aim to further strengthen our commitment of delivering innovative technological breakthroughs to push runners to their personal bests.”
Excited to be a part of the event, Indian Sprinter, Hima Das said, “I am thrilled to be a part of Garmin’s Forerunner 20th Anniversary celebration and the launch of Forerunner 965 & 265 series in India. As a professional athlete, I understand the importance of data accuracy while training and competing, and Garmin’s diverse range of products provides that reliability. It’s amazing to see people turn out in huge numbers for the 20th Anniversary run today and I am confident that the new launch will empower passionate Indian runners, women athletes, and triathletes to track and improve their performance and help them achieve their fitness goals.”
Performance that keeps up with power performers- Forerunner 965
The Forerunner 965 is equipped with a titanium bezel, a 1.4-inch AMOLED display and an amazing battery life of up to 23 days in smartwatch mode and up to 31 hours in GPS mode. It currently holds the record for having the world’s longest battery life for a running watch with an AMOLED display. The interactive and brand-new vivid interface brings next level accessibility with the AMOLED display that brings ease at reading complicated stats. The long-lasting battery keeps up with the runner’s perseverance, allowing athletes to track their progress for extended periods of time without worrying about running out of power.
Designed to impress with looks and performance- The Forerunner 265
On the other hand, the Forerunner 265 comes with a Ground Gorilla Glass 4 lens, with an option of 1.3-inch AMOLED display, featuring a battery life of up to 13 days in smartwatch mode and up to 20 hrs in GPS mode. The lightweight watch with its stylish design keeps the runner on their toes with its looks and feel. The stylish poppy colours of the silicone bands match the runner’s confident stride.
Forerunner 265 includes performance monitoring tools from Garmin Firstbeat Analytics like VO2 max, performance condition, training effect and more. The smartwatch also features over 30 sport profiles and a specialized triathlon mode to go beyond the usual workout.
No exceptions at becoming unstoppable The Forerunner 965 is designed for marathon and triathlon enthusiasts who will benefit from features such as Wrist-Based Running Dynamics, which allows users to access detailed metrics such as stride length and vertical oscillation when using the watch in real-time, like the Running Dynamics Pod. Unique to the Forerunner 965 and Forerunner 265, the watches come equipped with the Stamina and Acute Chronic Workload Ration features to track and help users manage their physical exertion throughout a run, to prevent “bonking” by overexerting too early in a run for a smarter and less strenuous training.
Every Run Starts Here – Forerunner for Runners For the past 20 years, the Forerunner series has been providing runners with precise data analysis – the running smartwatch tracks a runner’s precise positioning while analysing data including distance, speed, elevation gain as well as heart rate, blood oxygen and more. Despite the global pandemic, running activities clocked by Garmin users in India grew by 47 percent from 2020 to 2022 and similarly it grew by 24 percent from 2020 to 2022 in Asia, with India, Vietnam and Indonesia in the lead with the most growth, demonstrating the unstoppable love for running in India as well as Asia.
Empowering Runners with Running Science Garmin partnered with Firstbeat Analytics for more than a decade with the goal of expanding on Garmin’s experience in GPS navigation technology and integrating it with industry leading smart technologies. Developments through the years include Heart Rate Variability (HRV) sensor data to provide the most advanced analysis and metrics in the areas of stress, sleep, maximal oxygen consumption (VO2 Max), training status/load, training effectiveness, and respiration rate.
Your Coach on your wrist Fitness enthusiasts also get to benefit from Training Readiness which provides users with insights into their current fitness level and readiness for the next workout. This feature assures a maximum productive session basis the real time sleep and various metrics tracked by the smartwatches.
The Race widget is designed to help users optimize their performance and achieve their goals. This data is displayed in real-time on the watch’s screen, allowing users to monitor their progress and adjust their strategy as needed. It serves as a personal coach that provides users with training advice and predicts race time as well, preparing runners in all aspects.
Both are product can be purchased from the following platforms: Offline: Garmin Brand Store & Garmin Shopping Shop, Croma, Vijay Sales, Helios, Just-In-Time, Zimson Watch, Kamal Watch Co., Ruswic Stores, Mastermind, Vishal Trading, Cyclofit, Decathlon (Bengaluru), General Trade & All Leading Watch, Sports & Bike Retail Outlets
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