Pokémon GO Celebrates October Community Day With a Special Deepawali Event in Bengaluru

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To commemorate October’s Community Day event, a monthly event in Pokémon GO, Niantic featured Litwick, the Candle Pokémon, with a special focus on the Deepawali celebrations in India. Trainers had the chance to meet a Shiny one and evolve Lampent, Litwick’s Evolution, into Chandelure during the event to get a Chandelure that knows the Charged Attack Poltergeist. This delightfully spooky Ghost-type attack made its Pokémon GO debut this Community Day. Throughout the event, which took place from 2 p.m. to 5 p.m. local time, fans had the chance to get involved and register those evolutions.

With the growing focus on India market, Niantic is also running ‘The Festival of Lights’ event for its Trainers from October 14 to October 17. In addition, Niantic held a local event in Bengaluru for its India Trainers today to complement their Deepawali celebrations. With this, Niantic spreads a message to its Trainers to strengthen bonds with those around you—including Pokémon!

Commenting on the launch, Michael Steranka, Product Director, Pokémon GO Live Game at Niantic, Inc., “We’re excited for Trainers to experience the Festival of Lights event in Pokémon GO, which is timed to coincide with Deepawali! In this event, Trainers will encounter glowing Pokémon on the map and animated poses to celebrate the occasion. Last but not least, on October 15th, we concluded a Community Day featuring Litwick, with its shiny form debuting for the first time ever in Pokémon GO!

The Festival of Lights event is just the latest in our ongoing commitment to enhance the Pokémon GO experience for millions of Trainers in India. Earlier this year, we added 500,000 PokéStops to the country and launched a new feature called Daily Adventure Incense to improve playability no matter where you are. Stay tuned, though, because we have more exciting activities planned for India in the future!”
The Bengaluru event commenced at 2 p.m. with in-game bonuses, on the spot competitions and festive surprises. The event witnessed around 200 number of trainers.

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BPCL rolls out second phase of setting up EV Charging Stations in Southern India

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” Launches EV Fast Charging Corridors on the Bangalore Chennai and Bangalore-Mysore-Coorg Highway”

  • 25 KW fast Charging stations have been installed on two corridors in Southern India

*CCS-2 fast chargers have been installed at 9 fuel stations

*The Chennai-Trichy-Madurai highway part of the first phase

  • BPCL aims at converting its 7,000 conventional Retail Outlets into Energy Stations providing multiple fueling options.
  • Bangalore, October 14, 2022: Bharat Petroleum Corporation Limited (BPCL), a ‘Maharatna’ and a Fortune Global 500 Company, today announced the launch of EV Fast-Charging stations on two corridors in the southern region of India i.e. Bangalore-Chennai and Bangalore-Mysore-Coorg Highway, revealed at an event in Bangalore. The fast chargers follow the CCS-2 protocol and are strategically located at nine of its fuel stations with an approximate distance of 100 Km on both sides of the routes.

BPCL plans to provide CCS-2 EV charging stations at its fuel pumps at periodic intervals on all major national highways connecting major cities and economic centres in the country. The Chennai-Trichy Madurai highway was part of the first phase.

The installation of 25 KW fast charger will enable customers to discover and charge their EVs in about 30 minutes to enjoy travel range of upto 125 Km along with the convenience of BPCL’s user friendly payment mobile application HelloBPCL. The fast charger can be self-operated without any manual assistance, however support staff help will be available, if and when needed.

Speaking at the launch of the EV Fast-Charging Corridors, P.S. Ravi, Executive Director In-charge (Retail), BPCL said “The growth of Indian electric vehicle market has been significant over the years and the launch of our EV Fast-Charging Corridors on the Bangalore-Chennai Highway and Bangalore-Mysore Coorg Highway is aligned with India’s EV dream of transitioning to cleaner alternatives. Our leading edge in providing “superior” solution and experiences will serve our EV customers along the two new corridors and will provide a Pure for Sure experience in this exciting journey of electric mobility.”

With the announcement of the launch, BPCL aims at accelerating its focus on new business segments and converting its 7,000 conventional Retail Outlets into Energy Stations providing multiple fueling options,
which will also include EV charging facility, in the medium to long term.

The Bharat Petroleum fuel stations offer the consumers with added convenience of clean and hygienic washrooms, cash withdrawals, safe and secure parking while charging, free digital air facility, 24 hour operations and much more. Select fuel stations also offer Nitrogen filling facility. Several of Bharat Petroleum’s highway fuel stations also offer hygienic food through its strategic alliances with leading brands such as McDonald’s, A2B, Cube Stop, Café Coffee Day and other local outlets. Bharat Petroleum has also planned to roll out its chain of In & Out convenience stores at key fuel stations on highways for added convenience to its customers.

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IIFL Home Finance Ltd. (IIFL HFL) has launched the 12th Chapter of their flagship event ‘Kutumb’ to raise awareness about Green Affordable Housing

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IIFL Home Finance Ltd. (IIFL HFL) has launched the 12th Chapter of their flagship event ‘Kutumb’ to raise awareness about Green Affordable Housing for the Economically Weaker Section (EWS) and Low-Income Group (LIG) in Karnataka.

To promote and propagate green affordable housing and spread awareness about building climate resilient housing, that also saves cost and energy, in Karnataka.
Over 7,300+ households benefitted, as on August 25th, 2022, with a total loan disbursement of over Rs 1,600 cr in the state of Karnataka, in line with government’s mission of ‘Housing for All’.
Over 1,300 households benefitted with Credit Linked Subsidy (under PMAY-U) of over Rs 29 cr.

Bangalore: 13th October 2022: India’s fastest growing digital first home finance company, organised the 12th chapter of Kutumb themed ‘Rebuilding Green and Affordable Karnataka’ in Bengaluru and Mysuru. It’s 6th Kutumb in association with the Asian Development Bank (ADB). The objective is to promote green, affordable, future-ready, and sustainable housing in India and to engage with developers, architects, rating agencies, and local influencers to establish a better understanding of green design, rating, and financial options available. This is the second chapter of Kutumb in Bangalore in past three years.
The event took place in Bengaluru and Mysuru on October 13th, 2022. The speakers present at the event were Ashok B. Lall (Principal, Ashok B. Lall Architects New Delhi), Kranth Namala, (Zonal Sales Head, South Region, IIFL Home Finance Ltd.), Chitra Vishwanath (Architect and Managing Director, BIOME Environment Solutions), Saumadip Dey (Senior Investment Officer, Asian Development Bank) and Somashekar MG (Chairman & MD, PG Setty Group).
This event was focused on spreading awareness among the developer community about affordable green housing and educating them to have better grasp of the green design, rating, and financing options available. The event was organised by IIFL HFL to address and reduce persistent problems in Karnataka, such as the drastic natural calamities across the state. The need for the adoption of green and affordable housing; and the trend observed for the first time EWS and LIG home buyers owing to the large-scale migration.
Speaking at the event, Kranth Namala, (Zonal Sales Head, South Region, IIFL Home Finance Ltd.), said, “With Kutumb, we want to create an impact in housing finance industry that leads to awareness about green and affordable housing. We had developers from the state of Karnataka, architects working on green sustainable options for housing construction projects and spokesperson from ADB all at one platform. IIFL HFL has always focussed on aligning itself with government’s mission of ‘Housing for All’ while being thought leaders in sustainable housing. We hope to continue bring about this positive change in our sector.”
While IIFL Home Finance, focusses on providing affordable home loan, they also offer IIFL Shakthi Loan which is a small ticket size Loan Against Property for small business owners such as, small grocery store owners, salon owners, vegetables vendors, small traders and agricultural ancillary owners. To enable the MSME sector, IIFL Shakthi is secured business loan to boost the ‘Make in India’ initiative. IIFL HFL has been supporting the MSME sector with over 40,000 loans.
The event was also live streamed on YouTube and later available as recording on the same platform. Click here for the event link: https://youtu.be/SMB3j7DWaPI

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Piaggio Vehicles partners with Common Service Centres (CSC) Special Purpose Vehicle

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Delhi 10th October 2022: Piaggio Vehicles Pvt Ltd (PVPL), a 100 % subsidiary of the Italian Piaggio Group and India’s leading manufacturer of small commercial vehicles announced partnership with Common Service Centres (CSC) Special Purpose Vehicle to expand its three-wheeler business network through Village Level Entrepreneurs (VLE). 

CSC scheme is one of the mission mode projects under the Digital India Programme initiated by Ministry of Electronics and Information Technology, Government of India. It is a self-sustaining network of approx. 4.5 lakh Common Service Centres in Gram Panchayats across the country. Under the aegis of this partnership, the customers can now be facilitated for all information and purchase enquiries related to Piaggio vehicles portfolio by their nearest Common Service Centres.

Speaking about the partnership, Mr. Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt Ltd. said, “We welcome the central government initiatives like CSC that aims to enhance and enable the Government’s mandate of a socially, financially and digitally inclusive society. This partnership will be a step forward for us to help us cater to our target audience. Piaggio is the inventor of the World’s Original Three Wheeler and a leading brand of Small Commercial Vehicles in India. With the widest range of Three wheelers portfolio across Cargo and Passenger applications, it is the only fuel agnostic three wheeler brand with product offering in Petrol, Diesel, CNG, LPG and Electric variants to cater to differing requirements of our customers. With this partnership, the customers, especially from rural areas, can now easily connect with Piaggio through the support of CSC VLEs in pursuit of their ownership of Piaggio vehicles.”

Speaking on the occasion, Mr. Saju Nair, EVP and Head Domestic Business CV (ICE) & Retail Finance, Piaggio Vehicles Pvt Ltd. said, “We are honored to partner with Village Level Entrepreneurs who are helping in the smooth functioning of CSC scheme. Piaggio is the brand of masses and with the collaboration with CSC we will be able to reach out to our larger audience. The programme has a support from nearly 4.5 lakhs Village Level Entrepreneurs that will help us in leveraging the expertise of both the organizations to provide best-in-class last mile transportation solutions along with means of employment generation.”

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DaMENSCH kicks off offline expansion with exclusive experience store in Bengaluru

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New retail store sets ball rolling for the company’s pan-India retail expansion 

National, 12 October 2022: India’s fastest growing D2C men’s apparel brand opens doors to its first ever exclusive store offline. The experience store at Mantri Square Mall, Bengaluru allows customers to touch, feel and learn about the fabric innovations the Made in India brand has created in its innerwear and outerwear collections. 

Designed to be modern, minimal and conscious, the store features a unique design identity – called the line of comfort – an orange rectangular block upholding a tree in the middle of the store. 

With exclusive experience touch points, customers can understand better the innovative and conscious practices that go into creating fabric from plastic PET bottles, thermoregulation, 4-way stretch and more. 

In line with its commitment to expanding omnichannel presence, DaMENSCH’s first in-mall 1200 sq. ft. store is thematically designed with set-ups and fixtures in the brands’ signature colours. The store offers comfortable fitting zones, spacious changing rooms, an uncluttered shopping experience and an extensive range of premium intimate clothing across various categories. The brand also aims to be available at 10,000 points of sale avenues across various formats, in the next 2 years.

DaMENSCH recently raised $16.4MN in Series-B funding and launched its first exclusive brand outlet at Mantri Square Mall, Bangalore. To provide a seamless experience to its new-age customers, DaMENSCH will soon expand to 100 retail stores in metropolitan cities by next year. The company also expects offline business to contribute 500CR by 2027, to the overall revenue. 

Elaborating on DaMENSCH’s brand ethos of ‘Fashion that thinks’ and its compelling omni-channel go-to-market strategy, Mr Gaurav Pushkar, Co-founder DaMENSCH, said, “ In a highly dynamic industry like fashion – it’s critical we adapt and redefine strategies from time to time. This foray into offline stores is a part of our omnichannel-channel strategy. We think that our whole phygital approach is strictly consumer-centric and will soon synchronise with more processes to create a unified consumer journey. Our sole aim to go offline is to serve the larger fashion-conscious men in the country. We will continue to offer premium, earth-friendly fashion at affordable prices”

DaMENSCH has comprehensive strategies to leverage its offline presence and serve customers better. In India, the offline fashion market is very significant as over 80% of the products are sold offline. The company aims to cater to this offline market by offering customers comfortable, and sustainable innovative products. 

Mr Ashmeer Sayyed, Chief Retail Officer at DaMENSCH, said “We are excited to bring a truly comfortable fashion experience to the intricately diverse and discerning customers of Bangalore. We as a team work collectively in bringing innovation into the innerwear industry for Indian consumers. Our conscious products show how our brand consistently innovates and designs adaptable and comfort-centric products. At the offline stores, we have well-trained staff who will assist customers in facilitating convenient shopping and ensure that our offerings align with our consumers’ needs and wants. ”

DaMENSCH is on a journey to create products for modern men that are distinct in features and most desirable in their feel. Currently, the company’s portfolio has more than 200 SKUs listed across more than 15 categories and has made more than 10 million shipments to over 10,000 pin codes across the country. 

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