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OnePlus is set to launch the largest OnePlus Experience Store globally in IndiaLocated in Bengaluru, the new store named “OnePlus Boulevard” spans over 39,000 sq. ft.

Posted on February 24, 2022February 24, 2022 by City Today News (City today.media)

The virtual launch of the OnePlus Boulevard is set to offer an extensive tour of the store

Bengaluru, 24 February 2022: OnePlus, the global technology brand, is set to unveil its largest ever OnePlus Experience store globally in Bengaluru, India, today. The all-new store, called the “OnePlus Boulevard” will serve as a landmark venue for its India community to gain global premium user experience, while personally connecting with the brand. The virtual launch today will include an extensive digital tour of the state-of-the-art establishment, giving viewers and the OnePlus community members the valuable opportunity to virtually experience the massive retail space.

After setting the precedent with its landmark OnePlus Nizam Palace Store launch in Hyderabad, the brand is set to create yet another new milestone for its thriving community in the country. Located on the iconic Brigade Road, the store architecture is inclusive of green areas and allows natural light to pour in. This makes the in-store experience like a walk in a park, while serving as a boulevard of OnePlus technology offerings.

The distinctively designed store uses a five-sense omni-directional design approach. The design concept is aimed towards providing customers with a holistic, premium offline experience to interact closely with the brand’s offerings. The store also has a lot of natural and earthy elements giving the space a lot of warmth and elegance. Some of these design elements include the terracotta material finish for the walls which is known to give an earthy touch to the space, ample natural light as well as green spaces around the store. The store also houses several clay and ceramic art works sourced from artists across India
The OnePlus Boulevard is built to serve as a special hub for its community to experience the brand’s innovative technology, interact with like-minded community members and spend quality time at the new store. The store includes a dedicated community zone comprising of a community lounge, gaming zone as well as an auditorium to host events. The OnePlus Boulevard also features the signature coffee experience zone, a special unboxing zone as well as a dedicated customer service center.

Addressing the launch of the new OnePlus Boulevard, Navnit Nakra, India CEO and Head of India Region, OnePlus India, shared “Right from the start of our India journey in 2014, our community in India has always received our products very positively. The India community has played a significant role in our brand’s growth and continues to do so. Owing to this, we believe that India region would make for the perfect venue to house our largest OnePlus Experience Store, called the “OnePlus Boulevard.” This is also a testament towards our commitment to provide our community with the best user experience across all offerings of our brand.
The OnePlus Boulevard will not only serve as a landmark retail space but will also be a dedicated community hub for our community members and customers to connect with the brand directly and cultivate a deeper bond. OnePlus’ journey in India began right here, in our country’s biggest tech hub, Bengaluru. And we are excited to bring our largest OnePlus Experience Store in the world to our India community here,” added Navnit Nakra, OnePlus India CEO and Head of India region.
The new OnePlus Experience Store is a part of the brand’s ongoing endeavor to enhance its offline presence using an omni-channel strategy and provide more retail touchpoints for consumers to interact with the brand on a more intimate level. In 2020, OnePlus announced an investment of INR 100 crore towards offline expansion in India. In line with this, OnePlus has rapidly scaled its offline retail operations over the years, and looks to operate 15,000+ offline stores, including partnered stores, by end of the year.

The OnePlus Boulevard will offer customers all the latest OnePlus products including the newly launched OnePlus Nord CE 2 thereby bringing the brand closer to its diverse user community.
OnePlus prioritizes the safety of its staff and consumers. To comply with government guidelines, OnePlus has implemented essential safety and hygiene measures in its offline stores. These health safety precautions include complete cleaning of store premises, social distancing, frequent temperature checks, and usage of masks.
The virtual launch of the OnePlus Boulevard is set to happen today at 7 PM IST. As part of the launch, the brand is offering an exciting avatar activity to viewers wherein viewers can enter a virtual playground in an avatar form. The more avatar players enter the virtual playground, the more the OnePlus store gets unveiled as part of the virtual launch.

Click here to watch the virtual launch. For the Boulevard store images, please click here

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Bangalore’s First Interactive Concept store for Hearing Impairment

Posted on February 24, 2022February 24, 2022 by City Today News (City today.media)

‘Brilliant Sound Galaxy (BSG)’ opens in Bangalore

The store at Koramagala in Bangalore was inaugurated by Iconic Bollywood Singer and Signia Cause Ambassador Mr. Sudesh Bhosle and Syed Kirmani Indian cricketer along with Mr. Avinash Pawar, CEO & Managing Director, Sivantos India Pvt. Ltd.

Thursday, February 24, 2022; Bangalore; India: Signia, a leader in the hearing aid industry, today announced the launch of ‘Brilliant Sound Galaxy (BSG)’, the first store of its kind in Bangalore, where consumers can self-discover aspects of hearing, self-screen their hearing, experience hearing live with hearing aids and take an informed decision to enhance their hearing journey. As per WHO estimates in India, there are approximately 63 million people, who are suffering from Significant Auditory Impairment; this places the estimated prevalence at 6.3% in the Indian population.
The store was inaugurated by Iconic Bollywood Singer and Signia Cause Ambassador Mr. Sudesh Bhosle and Syed Kirmani Indian cricketer along with Mr. Avinash Pawar, CEO & Managing Director, Sivantos India Pvt. Ltd. The Brilliant Sound Galaxy is an interpretation of modern-day hearing care that provides complete quality hearing care solutions for hearing-impairment. BSG is a completely new interactive concept with hearing experiences, iconic innovations, products and services and expert audiological advice under one roof.
“Hearing loss is the most common sensory deficit in humans today. There is a stigma associated with hearing loss that is well known. Many factors contribute to the stigma, but perhaps the biggest one is that we don’t talk about it enough. Untreated hearing loss has social, physical and psychological consequences. With the launch of BSG, we aim to provide a youthful and inclusive experience that reframes assumptions about hearing aids and empowers consumers to take their own decision. Here, clinical services transform into an active journey that takes hearing aids beyond devices, celebrating great design.” said Mr. Pawar.
Bangalore’s first Brilliant Sound Galaxy will be operated by Aanvii Hearing Solutions Pvt. Ltd, a professionally run hearing care company established in 2014 by Mr. Vishal B. Shah. Aanvii Hearing Solutions has more than 55 centres spread across Karnataka, Tamil Nadu, Telangana, Maharashtra, Gujarat, Delhi, Chandigarh & UP. These centers are equipped with the latest state-of-the-art diagnostic facilities and cutting-edge technology to optimize and fit hearing aids for all age groups.

“Aanvii Group is the largest Signia Exclusive retail chain in India. Inaugurating the BSG center is a step forward to deliver innovative hearing solutions and our commitment towards serving the hearing-impaired population. This step will help to create awareness and reduce the stigma associated with hearing aids. Aanvii Group is also planning to expand the operations and penetrate Tier-II & III market and work towards increasing the awareness about hearing loss. At our BSG, qualified & experienced audiologists will help in investigating the problem and provide specific solutions to improve the quality of life of the consumer,” said Mr. Vishal Shah, CEO – Aanvii Hearing Solutions Pvt Ltd .

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Mirchi and the Bangalore Traffic Police join hands to distribute helmets across the city

Posted on February 23, 2022 by City Today News (City today.media)

Bangalore 23rd, February, 2022: Mirchi, India’s No. 1 music and entertainment company has always spearheaded key initiatives for the wellbeing of their listeners. This February, Mirchi 98.3 collaborated with the traffic police in Bangalore to launch their initiative ‘Helmet Idu, Tale Irorige Maatra’, wherein the brand distributed over 500 helmets to riders across the city.

In line with recent reports on the increasing two-wheeler road accidents in the city, Mirchi launches this initiative to promote the usage of helmets across the city. Through the activity, Mirchi not only aims to aid more riders with a safe travel, but also create awareness about the importance of meeting ISI safety standards as per the protocol set by the Bengaluru Traffic Police.
The initiative ‘Helmet Idu, Tale Irorige Maatra’ was rolled out across multiple platforms including radio and digital. While the Bangalore Traffic Police provided support with distributing the helmets at traffic signals across the city, Mirchi used the power of radio to create awareness about the initiative and educate their listeners about the importance of abiding by the road safety protocols. With the help of professional riders like Gowtham Naidu, Swathi R and Srigandh to name a few, and with the support of popular influencers like Sneha Shenoy, Sandeep Gowda, Vinay Bharadwaj, Vaishnavi Gowda, Rishi and Bhoomi Shetty, Mirchi successfully created a large impact on riders across the city.
Expressing his view on the activity DCP Bengaluru Traffic Police, KM Shantaraju says, “ For last 20 to 25 days we are running an awareness campaign to encourage riders to wear helmets that meet safety standards that is helmets with ISI standards. Mirchi 98.3 has also been doing an awareness campaign on the same lines. I wish them the best”

Commenting on the activity M N Hussain (Business Director- Karnataka, AP & Telangana) says, “At Mirchi, we have always believed in making our listeners happy, be it through the vast library of content we provide or through the initiatives we take. In a city like Bangalore, traffic has always been a point of concern. However, over the last few year, the number of accidents have only increased. Understanding the importance of road safety in a city like Bangalore, we launched the ‘Helmet Idu, Tale Iririge Maatra’. Through this initiative our goal was to create awareness about the reality of the Bangalore traffic, as well and educate people on the ISI protocols that these riders must follow. We were thrilled to see the response from the initiative and look forward to seeing a better, safer Bangalore.
Mirchi distributed helmets on-ground, on-air and on through the support of their digital platforms.

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BENGALURU WOMAN ACHIEVERS AWARD -2022 – SECOND EDITION

Posted on February 23, 2022February 23, 2022 by City Today News (City today.media)

BENGALURU WOMAN ACHIEVERS AWARD -2022 – SECOND EDITION

Bangalore Political Action Committee (B.PAC), a non-partisan citizen’s group that aims to improve governance in Bengaluru and to enhance the quality of life of every Bengalurean targeting good governance practices, integrity and transparency in all arms of the government, improving the quality of infrastructure in the city.

B.CLIP Alumni is an association of B.CLIP Graduates who have completed The B.PAC Civic Leadership Incubator Program (B.CLIP), a flagship initiative by BPAC that selects, trains and supports talented individuals who wish to transform Bengaluru city by equipping them with skills in publie policy analysis, municipal administration, political landscape and election campaign dynamics, who aim to contest municipal elections,

This prestigious association is coming together to host the second edition of the BENGALURU WOMAN ACHIEVERS AWARD 2022 which will showcase change makers across 198 wards of Bengaluru ,wherein Women Achievers are identified by a direct nomination through online which will be scrutinized and selected by a special Jury, The nominations are sought for woman achievers across all wards of Bengaluru who with their immense commitment and relentless contributions have worked towards the Betterment of Bengaluru and strived in making their Neighbourhoods and Wards a better place, thus enhance the quality of life in their respective wards.We have instituted this award, not just to felicitate women achievers, but also to, set a benchmark for future generations to follow, The idea is to seek bhelp and support from everyone so that, both women and men ean work together towards empowering women. We are here to motivate women to do/continue the good work and attain goals by carving out their own place.

This platform will enable people from across the city to discuss, acknowledge and celebrate the achievements of women that have overcome great cultural and social barriers to become exemplary role models within their communities. BCLIP Alumni & BENGALURU WOMAN ACHIEVERS AWARD 2022 applauds and celebrates professional and personal achievements of not only women who have succeeded in their communities but also women who are taking positive steps for building a better future.Distinguished and eminent woman achievers from all strata of society will come together to felicitate these outstanding achievers for the difference they have made to the city of Bengaluru.

Nominations are taken from the general public online & are after being subjected to rigorous reviews by our Awards committee and then shortlisted & selected to receive this prestigious honour. The motto of our awards is to empower, encourage, applaud and create more achievers. The award committee will he headed by Shri consist of the following members

1. Ms.Mimi Partha Sarathy-Entrepreneur combining wealth management and Wellness

2. Ms.Padmini Ravi, Director at Padmini Dance Academy

3. Ms.Vani Murthy, Founder Member, SWMRT

4. Dr Vasu

5. Ms.Pooja Prasanna, Journalist

This prestigious award ceremony to be held on, March 17th 2022, from 5:00 to 8:00 pm, at the Orion Mall, Brigade Gateway,Dr Rajkumar ward, Bangalore. We request your kind co-operation of our media friends in this regard.

For any queries or further clarity call: Kaveri Kedarnath : +91 93797 30303

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