Apollo Cancer Centre, Bengaluru conducts its first live interactive Robotic Colorectal Surgical workshop in Karnataka

~Offers Advanced Robotic Surgery Treatment for Colorectal Cancers in Karnataka by Specialized Surgeons~

Bengaluru, 8th January 2022: With the objective of showcasing unparalleled expertise, Apollo Cancer Centres (ACC), ranked as the best private cancer hospital in India, held a Live Interactive Robotic Colorectal Surgery workshop in Bengaluru, Karnataka. The first ever Live Surgery workshop was performed by Dr. Narasimhaiah Srinivasaiah, MD, MRCS, FRCS, FEBS, Senior Consultant – Colorectal Oncology and Robotic Surgery, Apollo Cancer Centre, Bengaluru and Dr. Venkatesh Munikrishnan, MBBS, MRCS, FRCS, Senior Consultant -Colorectal Surgery, Apollo Hospitals, Chennai. The Interactive workshop showcased specialised expertise by Apollo’s experienced surgeons who have performed highest number of Robotic Colorectal Surgeries in India.

The Low Anterior Resection with a possible defunctioning Loop Ileostomy was performed under the guidance of Dr. Venkatesh Munikrishnan, credited with highest robotic colorectal surgeries in India and by Dr. Narasimhaiah Srinivasaiah. The Patient was a 30 year old male from Hoogli, with rectal symptoms and mid Rectal Locally advanced Cancer. The cancer was mucinous with signet cells. After a thorough discussion of his condition at the tumour board, he underwent sperm preservation and short course of radiotherapy and 3 cycles of chemo therapy.

Commenting on the successful surgery, Dr. Narasimhaiah Srinivasaiah, MD, MRCS, FRCS, FEBS, Senior Consultant – Colorectal Oncology and Robotic Surgery, Apollo Cancer Centre, Bengaluru said, “The surgery performed on the patient was delicate and complex given the rectal symptoms and progression to an advanced stage. The mucinous and signet cells posed another challenge for his treatment. In this case, we held Tumour Board to decide on right approach and treatment for the patient. At Apollo, we have advanced Robot Assisted surgery that involves minimal invasive techniques that result in faster recovery and shorter hospital stays following the treatment. At the heart of each treatment, we ensure that our patient has complete care and support throughout the recovery.”

Commenting on the advanced robotic surgery for colorectal cancer, Dr. Venkatesh Munikrishnan, MBBS, MRCS, FRCS, Senior Consultant -Colorectal Surgery, Apollo Hospitals, Chennai, said “One of the biggest challenge for any cancer is identifying it at an early stage to treat it before it progresses to advanced stages. With my experience and expertise in colorectal surgeries, I would encourage all patients to pay clear attention to symptoms and consult with right oncologists to ensure proper treatment and faster recovery. From diagnosis to treatment, in this case, the patient was well informed and there was constant communication between surgeons to ensure smooth performance of surgery. As advancements take the front seat in medical treatments, I can assure you that the precision and recovery from a robot-assisted surgery is better and less traumatic which means less blood loss and less overall discomfort for the patient. At Apollo Cancer Centres, we perform complex to delicate procedures seamlessly keeping in mind the needs of our patients.”

Commenting on the occasion, Mr. Davison PK, CEO, Apollo Hospitals, Karnataka region, “With technological advancements in medical industry in India, I take pride in stating that first Live Interactive Robotic Colorectal Surgery workshop in Karnataka was held at Apollo Cancer Centres Bengaluru. Being a First dedicated colorectal Oncology unit in Bengaluru, we offer specialized units and advanced technology to help our doctors treat patients better. In line with our mission, we are constantly adding onto our portfolio of treatments to offer maximum support and comfort to the patients who put their trust in us.”

The Live Interactive surgery workshop was also attended virtually by over 500 doctors from across the country, ranging from oncologists to colorectal surgeons. The senior doctors from reputed hospitals from over 15 countries also took a part in the interactive workshop. The response from the medical community was encouraging, appreciative, and there was a good dialogue and interaction that occurred during the workshop.

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ಬಿಜೆಪಿ ಸರಕಾರ ಸುಗ್ರೀವಾಜ್ಞೆ ಮೂಲಕ ಜಾರಿಗೊಳಿಸಲು ಹೊರಟಿರುವ ಮತಾಂತರ ತಡೆ ಕಾಯ್ದೆಯ ವಿರುದ್ಧ ಎಸ್ . ಡಿ . ಪಿ . ಐ ರಾಜ್ಯಾಧ್ಯಕ್ಷರ ನೇತೃತ್ವದಲ್ಲಿ ಪತ್ರಿಕಾಗೋಷ್ಠಿ

ಬಿಜೆಪಿ ನೇತೃತ್ವದ ಕರ್ನಾಟಕ ರಾಜ್ಯ ಸರಕಾರವು ಸಂಪುಟ ಸಭೆಯಲ್ಲಿ ಸುಗ್ರೀವಾಜ್ಞೆ ಮೂಲಕ ತರಾತುರಿಯಲ್ಲಿ ಜಾರಿ ಮಾಡಲು ಹೊರಟಿರುವ ಮತಾಂತರ ನಿಷೇಧ ವಿಧೇಯಕವು ಸಂವಿಧಾನ ವಿರೋಧಿ ಸರ್ವಾಧಿಕಾರಿ ಮತ್ತು ಅಪ್ರಜಾಸತ್ತಾತ್ಮಕ ನಿಲುವನ್ನು ಹೊಂದಿದ್ದು , ಧರ್ಮದ ಹೆಸರಲ್ಲಿ ಮುಗ್ಧ ಅಮಾಯಕರನ್ನು ಹಿಂಸಿಸುವ ಮತ್ತು ಅವರ ಮೇಲಿನ ದೈಹಿಕ ಹಾಗು ಮಾನಸಿಕ ದಾಳಿಗಳಿಗೆ ಪ್ರಚೋದಿಸುವ ಭಯೋತ್ಪಾದಕ ಕೃತ್ಯವಾಗಿದೆ . ಈ ಕಾಯ್ದೆ ನಮ್ಮ ಸಂವಿಧಾನದ ಮೂಲ ಆಶಯಕ್ಕೆ ವಿರುದ್ಧವಾದ ಕಾಯಿದೆಯಾಗಿದೆ .

ಈ ವಿಧೇಯಕವು ಸಂವಿಧಾನದ 25 ರಿಂದ 28 ರವರೆಗಿನ ಪರಿಚ್ಛೇದಗಳು ಸೂಚಿಸುತ್ತಿರುವ ವ್ಯಕ್ತಿಯ ಧಾರ್ಮಿಕ ಸ್ವಾತಂತ್ರ್ಯದ ಸ್ಪಷ್ಟ ಉಲ್ಲಂಘನೆಯಾಗಿದೆ . ಮಾತ್ರವಲ್ಲ ಇದು ಧಾರ್ಮಿಕ ಅಲ್ಪಸಂಖ್ಯಾತ ವರ್ಗದವರನ್ನು ಪ್ರತ್ಯಕ್ಷ ಮತ್ತು ಪರೋಕ್ಷವಾಗಿಯೂ , ಆತಂಕ ಹಾಗು ಭಯದ ವಾತಾವರಣದಲ್ಲಿ ಸಿಕ್ಕಿಸುವ ಪಡ್ಯಂತ್ರವಾಗಿದೆ .

ಹುಬ್ಬಳ್ಳಿ , ಕೊಡಗು , ಹಾಸನ , ಮಂಡ್ಯ ಹಾಗು ರಾಜ್ಯದ ಹಲವು ಕಡೆಗಳಲ್ಲಿ ಕ್ರೈಸ್ತ ಪ್ರಾರ್ಥನಾ ಮಂದಿರಕ್ಕೆ ಅಡ್ಡಿ ಸೇರಿದಂತೆ 2021 ರ ಅವಧಿಯಲ್ಲಿ ಇಡೀ ರಾಜ್ಯದಲ್ಲಿ ಸುಮಾರು 30 ಕ್ರಿಸ್ತ ಪ್ರಾರ್ಥನಾ ಮಂದಿರಗಳ ಮೇಲೆ ದಾಳಿಗಳು ನಡೆದಿದ್ದು , ಈಗ ಜಾರಿಗೊಳಿಸಲು ತಡ್ಯಂತ್ರ ರೂಪಿಸಿರುವ ಮತಾಂತರ ನಿಷೇಧ ವಿಧೇಯಕವು ಇಂತಹದ್ದೇ ಮತ್ತು ಇದಕ್ಕಿಂತಲೂ ಕ್ರೂರವಾದ ದಾಳಿಗಳಿಗೆ ಇನ್ನಷ್ಟು ಪುಷ್ಟಿ ನೀಡಲು ಕಾರಣವಾಗುತ್ತದೆ , ಅಲ್ಲದೇ ಇಂತಹ ದಾಳಿಗಳಿಗೆ ಹಿಂದುತ್ವದ ಕೋಮುವಾದಿ ಗೂಂಡಾಗಳು ಕಾರಣರಾದರೂ , ಇಲ್ಲಿನ ಭ್ರಷ್ಟಗೊಂಡಿರುವ ಪೋಲಿಸ್ ವ್ಯವಸ್ಥೆ ಮಾತ್ರ ಈರಖಗಳನ್ನು ಕ್ರೈಸ್ತ ಬಾಂಧವರ ಮೇಲೆ ದಾಖಲು ಮಾಡುತ್ತಿವೆ . ಕಾನೂನಿನ ಇಕ್ಕಳಗಳಿಗೆ ಮುಸಲ್ಮಾನರನ್ನೂ ಸಿಕ್ಕಿಸಲಾಗುತ್ತಿದೆ . 2021 ರಲ್ಲಿ ಮತಾಂತರ ಮಾಡಿರುವ ಆರೋಪದಡಿಯಲ್ಲಿ 13 ಕ್ರೈಸ್ತರ ಮೇಲೆ ಸುಳ್ಳು ಕೇಸುಗಳನ್ನು ದಾಖಲಿಸಲಾಗಿದೆ . ಎಂದು ಪೀಪಲ್ಸ್ ಯೂನಿಯನ್ ಫಾರ್ ಸಿವಿಲ್ ಲಿಬರ್ಟಿಸ್ ‘ ಎಂಬ ಸರ್ಕಾದೇತರ ಸಂಸ್ಥೆಯು ಅಧ್ಯಯನ ನಡೆಸಿದೆ .

ದಲಿತರನ್ನು ಮತಾಂತರ ಮಾಡಿದರೆ 3 ರಿಂದ 10 Sadr ಕಠಿಣ ಶಿಕ್ಷೆ ಘೋಷಿಸಿರುವ ಸರಕಾರವು ದಲಿತರ ಏಳಿಗೆಗೆ ಯಾವ ಕಾರ್ಯಯೋಜನೆಗಳನ್ನು ಮಾಡಿದೆ ಎಂಬುವುದನ್ನು ನೋಡಿದರೆ ಸರಕಾರದ ಪ್ರಯತ್ನ ಶೂನ್ಯವಾಗಿದೆ . ದಲಿತರ ಮೇಲೆ ನಿರಂತರ ದಾಳಿಗಳು , ಜಾತಿನಿಂದನೆ , ಬಹಿಷ್ಕಾರಗಳು ನಡೆಯುತ್ತಿದ್ದರೂ ಇದನ್ನು ತಡೆಯುವ ಗೋಜಿಗೆ ಹೋಗದ ಈ ಭಯೋತ್ಪಾದಕ ಸರ್ಕಾರ ಕೇವಲ ಭಾವನಾತ್ಮಕ ವಿಚಾರಗಳನ್ನು ಮುಂದಿಟ್ಟುಕೊಂಡು , ಸಂವಿಧಾನ ವಿರೋಧಿ ಮತಾಂತರ ನಿಷೇಧ ಕಾಯ್ದೆಯನ್ನು ಜಾರಿಗೆ ತರಲು ಹೊರಟಿದೆ .

ಈ ಕಾಯಿದೆಯ ಮೂಲಕ ಬಿಜೆಪಿಯು ತನ್ನ ಹಿಂದುತ್ವ ಅಜೆಂಡಾವನನ್ನು ಕಾರ್ಯಗತಗೊಳಿಸಲು ಪ್ರಯತ್ನಿಸಿದರೆ , ಕಾಂಗ್ರೆಸ್ ಮತ್ತು ಜೆಡಿಎಸ್ ತಮ್ಮ ಅಲ್ಪಸಂಖ್ಯಾತ ಮತ ಬ್ಯಾಂಕ್ ಅನ್ನು ಹಿಡಿದಿಟ್ಟುಕೊಳ್ಳಲು ಮಾತ್ರ ಇದರ ವಿರುದ್ಧ ನಾಮಕಾವಸ್ಥೆ ವಾಗ್ವಾದ ನಡೆಸುತ್ತಿರುವುದು ಸ್ಪಷ್ಟವಾಗಿ ಗೋಚರಿಸುತ್ತಿದೆ .

ಸರಕಾರವು ವಿಧಾನಮಂಡಲ ಅಧಿವೇಶನದಲ್ಲಿ ರಾಜ್ಯದಲ್ಲಿ ಬೆಲೆ ಏರಿಕೆ , ಕೃಷಿ ಬಿಕ್ಕಟ್ಟು , ಕೋಡ್ ಸಂಕಷ್ಟದಂತಹ ಹಲವು ಸಮಸ್ಯೆಗಳಿಗೆ ಪರಿಹಾರ ನೀಡುವುದರ ಸಕರಾತ್ಮಕ ಚರ್ಚೆ ಮಾಡುವುದರ ಬದಲು ಜನ ಸಾಮಾನ್ಯರ ಬದುಕಿಗೆ ಯಾವ ರೀತಿಯಲ್ಲೂ ಸಂಬಂಧವೇ ಪಡೆದ ಮತಾಂತರ ನಿಷೇಧ ಮಸೂದೆಯ ಕುರಿತಾದ ಚರ್ಚೆ , ಸುಗ್ರೀವಾಜ್ಞೆಗಳು ಸರಕಾರದ ಭೌದ್ಧಿಕ ದಿವಾಳಿತನಕ್ಕೆ ಮತ್ತು ಅವೈಜ್ಞಾನಿಕ ನಿಲುವುಗಳಿಗೆ ಹಿಡಿದ ಕೈಗನ್ನಡಿಯಾಗಿದೆ ಎಂದು ಬೆಂಗಳೂರು ಪತ್ರಿಕಾ ಗೋಷ್ಠಿಯಲ್ಲಿ ಅಂದರು.

ಪತ್ರಿಕಾ ಗೋಷ್ಠಿಯಲ್ಲಿ ಅಬ್ದುಲ್ ಮಜೀದ್ ಮೈಸೂರು – ರಾಜ್ಯಾಧ್ಯಕ್ಷರು, BR ಭಾಸ್ಕರ್ ಪ್ರಸಾದ್ – ರಾಜ್ಯಪ್ರಧಾನ ಕಾರ್ಯದರ್ಶಿ, ರಮೇಶ್ ಕುಮಾರ್ – ಬೆಂಗಳೂರು ಜಿಲ್ಲಾ ಉಪಾಧ್ಯಕ್ಷರು, ಅಫ್ಸರ್ ಕೊಡ್ಲಿಪೇಟೆ
– ರಾಜ್ಯ ಪ್ರಧಾನ ಕಾರ್ಯದರ್ಶಿ ಭಾಗವಹಿಸಿದರು.

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ŠKODA AUTO India bets on 2022 to be the ‘Biggest Year’in its India operations

 Continued product offensive through 2022 with 6 launches
 Aims to triple sales over 2021, setting 2022 as the year for the highest ever sales
 Targets to increase customer touchpoints by more than 25% in 2022
 Will introduce new initiatives to enhance customer satisfaction
 On track to achieve sales volumes of 1,00,000 units by 2025
 India to be amongst the top ten markets for ŠKODA AUTO

Mumbai, January 6th, 2022: The year 2022 is slated to be the biggest year for ŠKODA AUTO India ever since its entry into the Indian market in 2001. With a focused market strategy built around its consistent product launch campaigns, focus on enhancing the after sales and customer satisfaction drivers and increasing its network presence across the country, ŠKODA AUTO India plans to triple its annual sales volumes in 2022 and further build on the positive momentum created last year.

From 10,387 cars sold in 2020, ŠKODA AUTO India achieved a triple digit growth of 130% with 23,858 units sold in 2021. For 2022, ŠKODA AUTO India aims to triple the 2021 sales volumes, keeping the mid-term target of 1,00,000 units set for 2025. The growth in 2021 and the projection for 2022 is based on the successful implementation of the first leg of the India 2.0 project. A project that involved the development of the MQB A0 IN platform made specifically for India, that formed the base for the launch of the KUSHAQ.

With the start of the new year, ŠKODA AUTO India will be launching the new KODIAQ on January 10, the first of the 6 product actions planned for 2022. Continuing the charge will be the all-new SLAVIA sedan. Built on the same MQB A0 IN platform as the KUSHAQ, the SLAVIA will be the torchbearer of ŠKODA AUTO India’s 2022 calendar, alongside KUSHAQ. Providing further impetus to the product blitz will be enhancements across the product line-up, which include updates to the KUSHAQ, OCTAVIA and SUPERB.

Mr. Zac Hollis, Brand Director, ŠKODA AUTO India said, “I am very happy to share that 2021 has been a Year of Growth for ŠKODA Auto India. The growth is due to the team’s commitment and approach towards building a strong customer centric brand. Despite challenges of the pandemic and a global chip shortage, ŠKODA AUTO India stuck to its outlook and recorded a 130% growth in 2021. We will build on this strong momentum and focus on the diverse range of products, with constant product actions. At the same time, we look to set new standards of customer satisfaction and further enhance the after sales experience, continue with our network expansion and treble our sales volume. I am confident that these actions will establish ŠKODA AUTO India as a player of reckoning in 2022. At the onset of the new year, we are on track to achieve the goals we have set for ourselves, which positively reflects our commitment to India.”

New focus areas on the sales front:

In order to gear up for the aggressive sales volumes for 2022, the brand will build on new and existing avenues like its ‘Certified Pre-Owned’ brand, ‘Corporate Sales’ initiatives, increase penetration in rural markets and also continued focus on dealer manpower training, which is essential the business operations.

The plan is to activate the ‘Certified Pre-Owned’ brand across all outlets in 2022. There is already a high level of digitalization in the business process, and the 115 points vehicle evaluation is done by using the mobile app. On the ‘Corporate Sales’ front, the brand has already facilitated tie-ups with banks & financial institutes, and has recorded a 127% growth in 2021 over 2020. The objective is to further increase the corporate sales penetration to around 30% in 2022.

The brand is seeing a surge in the contribution from rural markets. From around 5% in 2020, the share of sales from rural markets grew to around 10% in 2021. With the rapid network expansion across the country, there will be further contribution from the rural markets in 2022.

All the actions on the sales front will mean that the brand will be amongst the top 10 markets for ŠKODA AUTO a.s. and also will be in the top 10 OEMs in India, which will be a tremendous feat.

Building on the Network Expansion:

One of the key pillars of the India 2.0 project was to substantially increase the network presence across the country. With over 175 touchpoints in 2021 the brand has already increased its presence by almost 50%. 2022 will see further actions on this front with the objective of growing from 175 to 225 touchpoints, which results in growth of more than 25%.

The increase in the service footprint will be an architect of this growth. The newly introduced Compact Workshop, which makes aftersales facilities accessible in all rural areas having a sales branch, will enable the brand to cater to more than 60 rural cities in India in 2022.

Enhancing the After-sales and Customer Centric actions:

One of the key areas of focus for the brand has been to keep building on its promise of customer satisfaction. On the after-sales front, the brand has already taken several measure towards enriching the customer experience with reduced cost of ownership. These include a 32% reduction in engine oil prices (gasoline engines) and up to 21% lower overall maintenance costs. The brand has also taken initiatives to have greater transparency with the service cost calculator, available on the website. In 2022, there will be efforts in increasing the trained skill force and improving service quality, introducing new aftersales programs (loyalty offerings) and building customer confidence through greater transparency. Initiatives like the Service Cam, mobile service vans and express service offerings will all help in augmenting the customer experience.

Also fuelling the growth are ŠKODA AUTO India’s customer innovations and campaigns. Like the introduction of an Artificial Intelligence ChatBot on the ŠKODA AUTO India website, WhatsApp and Facebook pages. It is AI that enhances the information and interactivity levels across platforms that people browse through in the car purchase decision. Besides, a slew of customer-centric initiatives like the ‘Peace of Mind’ campaign enabling lower cost of ownership, reduction in parts prices, accessibility of service centres and the digitalisation of the service process enveloped ŠKODA AUTO India’s customer activities.

Going into 2022, ŠKODA AUTO India aims to achieve a leadership position in customer centricity by its continuous implementation of trainings and programs across all customer touchpoints.

With major actions across its product range, sales strategy, network expansion, after-sales initiatives and focus on customer centricity, ŠKODA AUTO India has a firm strategy in place to make 2022 its biggest year in India.

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Voot Select’s ‘Humble Politician Nograj’ is a political maze with comedic twists and turns.

-The political satire will see Danish Sait reprise his role as a corrupt and self-serving politician from the successful Kannada film “Humble Politician Nograj” –

– The satirical Comedy web-series will release on January 6, 2022-

Bengaluru, 4″ January, 2022: India’s fastest growing premium video-on-demand service, Voot Select continues to ride high by showcasing content across genres that is relevant, relatable and high on entertainment. With a focus to move beyond and reach out to newer audiences and markets across India, Voot Select is all set to make a grand entry in the Kannada market with its maiden Kannada language series ‘Humble Politician Nograj’ as it welcomes 2022.

Produced by Applause Entertainment in association with Firstaction Studios and Danish Sait, Humble Politician Nograj is written and directed by Saad Khan. The 10 episodic web series is all set to release on 6th January on Voot Select. The series is a satirical comedy based on the popular and critically acclaimed Kannada film with the same title, Humble Politician Nograj. It is on track to becoming an instant hit with viewers given the combination of strong characters combined with exciting and humorous storyline.

The character Nograj, enjoys a strong following and fandom in the Kannada market owing to the character’s journey from being a voice on radio to making it to the silver screen. By introducing the character to the digital ecosystem, Voot Select aims to leverage its existing fandom to broaden its base and win over viewers from the region.

Speaking on the launch of its first Kannada Original, Ferzad Palia, Head – SVOD & International Business at Viacom18 said, “At Voot Select, we have been constantly growing our content offering. The release of our first Kannada original, reinforces our commitment to cater to audiences across the country and serve them entertainment in a language of their choice. Humble Politician Nograj is the first in a robust list of Regional originals that will drop over 2022. Over the next 12 months, we will significantly dial up our regional language roster, while we continue to strengthen our Hindi, International, Sports & Kids offering.”

Commenting on the trends explored in the series, comedian Danish Sait said, “Humble Politician Nograj was such a success that we could not stop with just a film. The series takes the drama a notch higher. While the theme is familiar, what the audience will enjoy is the satirical humor spiked with comic tardiness. We have worked with some very talented and renowned actors to give the series its flavour and shape. All I can say is that the audience is in for a treat.”

Director Saad Khan said, “The art of taking something serious and tuming it around with a dash of humour is a difficult thing to do. We approached writing the script keeping in mind that if our jokes are funny on paper, it would mostly translate to the visuals as well. The different shades of ‘Humble Politician Nograj’ as a zany character shines through his eccentricity. Danish is a thinking actor and embodies Nograj with ease and comic finesse. Also, the genre of our show touches on political satire, and since all our characters are fictitiously funny, we are confident that it will leave our audiences entertained.”

Humble Politician Nograj is filled with unexpected twists and turns as the corrupt and chauvinistic Nograj sets out on a journey from being an MLA to vying for the most prestigious post in Karnataka – that of the Chief Minister. Ace comedian Danish Sait will be seen as Nograj, a conceited and self-serving civil servant. The funny political potboiler will also star Prakash Belawadi, Vinay Chendoor and Disha Madan in pivotal roles.

To promote the series, Voot Select announced the series in a never seen before avatar, Danish Saad made a grand entry in a jeep with the audience rallying and campaigning for him, just like what we see during political rallies. As the theme of the show suggests, Danish was seen in his character Nograj unveiling his own statue and distributing sweets along with director Saad Khan. The gimmick did catch a lot of eyeballs in the media as well as the audience, turning out to be a huge success.

To ensure widespread promotion of Humble Politician Nograj, VOOT Select will leverage Viacom18’s television network presence with special integrations on Colors Kannada’s Nannamma Superstar and on Colors Kannada Cinema’s Talk Show. In addition to local activations in the Karnataka market that will target consumers, VOOT Select will also promote the web series via a social media activation and a robust influencer marketing programme.

Humble Politician Nograj will release exclusively on Voot Select on January 6, 2022.

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Do you want to donate your eyes? Just give a missed call toDr Rajkumar Eye Bank of Narayana Nethralaya

Bengaluru: Through its Dr Rajkumar Eye Bank, Narayana Nethralaya has been able to create awareness about the importance of eye donation since 1994. Now it has launched an exclusive number – 8884018800 – through which those who wish to pledge their eyes as a donation can register their names.

This exclusive number has been set up by the Dr Rajkumar Eye Bank of Narayana Nethralaya. Pledging eyes means making a formal and voluntary commitment to donate eyes after your demise. Those who wish to pledge their eyes as a donation have to give a missed call to 8884018800. The eye bank will send a link to a form that has to be filled out to complete the formality of pledging. Once the form is filled out and submitted, the intended donor will immediately get an “eye pledge certificate’ and further instructions for eventual eye donation.

The exclusive number was formally launched on Wednesday by film star Raghavendra Rajkumar , who lost his younger brother, popular star Puneeth Rajkumar, two months ago. Puneet Rajkumar’s eyes gave sight to four people, thanks to a new technology adopted by Narayana Nethralaya.

Raghavendra Rajkumar announced the launch of the exclusive number at the Samadhi of Puneet Rajkumar, where he along with some of his family members had come to pay his respects and perform rituals to mark the punyatithi.

Addressing the media here, Raghavendra Rajkumar said the many including him realised the kind of social service done by Puneeth only after his demise. “Today Puneeth is more seen as a role model by the people than an actor. My father used to often tell us – Vaidyo Narayano Harihi , which means that a doctor should be seen as a form of Lord Narayana. I believe in this. I am grateful to Narayana Nethralaya, and in particular Dr Bhujang Shetty for creating so much awareness among the people to donate eyes,” he said.

Dr Bhujang Shetty, Chairman and MD, Narayana Nethralaya said the hospital’s eye bank has witnessed a huge swell in eye donation pledges. So far more nearly 12,000 people have pledged their eyes. “I am expecting at least seven lakh people soon to pledge their eyes with the missed phone call facility we have launched today,” he said.

Dr Shetty said that ever since Puneet Rajkumar’s eye donation, the number of people volunteering to pledge their eyes has surged dramatically. The generosity of the actor has inspired people, he pointed out. For the last 25 odd years, Narayana Nethralaya has been running an eye donation pledge programme.
 
Dr Shetty observed that offline pledging is a cumbersome process. Many people may have good intentions but don’t know how or where to pledge their eyes. The helpline would encourage more people to donate, he added. Dr Shetty also said the number of eye donation pledges in November 2021 was 10,000. This is a record of sorts in Karnataka, he pointed out. Now it has touched 12,000.

In November 2021, 234 eyes were collected from the donors and up to December 27th the number collected had been 209. This month, so far more than 2,000 people have already pledged their eyes. Previously, in a month, the eye bank would only get anywhere between 100 to 200 pledges.

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