Kushals-backed jewellery brand plans six stores in eight weeks and 100-150 outlets across India in five years
Bengaluru, September 24, 2026: Design-led jewellery brand Anera Silver by Kushals has marked its Bengaluru debut with the opening of its first store in HSR Layout, setting the stage for an ambitious retail expansion across India. The brand plans to open six stores within eight weeks and build a network of 100–150 outlets across the country over the next five years, with a first-year revenue target of ₹25 crore.
The Bengaluru launch also featured an exclusive appearance by popular actress Ashika Ranganath, who joined the celebrations and marked the unveiling of Anera Silver’s new jewellery collection.
Founded by Kalpesh Gulechha, Anera Silver has been created as a contemporary jewellery brand with a strong focus on design, craftsmanship and customer experience. Its first Bengaluru outlet, located at Shop 822, Ground and Mezzanine, 27th Main Road, 1st Sector, HSR Layout, showcases collections for festive occasions, gifting, bridal wear and everyday styling.
The brand has introduced ‘A New Era of Silver’ as its launch campaign, reflecting its approach to giving silver jewellery a contemporary design identity and a distinctive retail experience.
Anera Silver’s collections are designed around different occasions, moods and expressions, moving beyond the traditional perception of silver jewellery as being limited to specific occasions. The range includes pieces intended for everyday wear as well as festivals, celebrations, gifting and bridal occasions.
Speaking about the launch, Founder Kalpesh Gulechha said the brand aims to create a jewellery destination where customers can discover design and craftsmanship while finding pieces that reflect their individual style.
“Jewellery becomes meaningful when it becomes part of people’s lives, from everyday moments and celebrations to milestones and personal stories. With Anera, our ambition is to create a space where customers can discover design, experience craftsmanship and find pieces that feel personal to them,” he said.
The HSR Layout store marks the first phase of Anera Silver’s retail expansion. The company plans to develop large-format stores averaging around 2,500 sq. ft., with six outlets expected to open within eight weeks across key markets.
The brand is targeting ₹25 crore in revenue in its first year, with the initial expansion intended to establish a strong foundation for its longer-term national retail plans.
Gulechha brings more than two decades of experience in the jewellery industry, with expertise spanning retail strategy, merchandising, finance, expansion and consumer understanding through his association with Kushals. He is now applying that experience to Anera Silver as a distinct brand with its own identity, collections and retail format.
With its Bengaluru entry, Anera Silver aims to expand the appeal of silver jewellery by offering customers collections that complement different moments—from everyday fashion and gifting to festive and bridal occasions—while building a significant retail footprint across India.
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