Bengaluru, 16th September 2022: The five new U.S. Polo Assn. stores open their doors to customersin Bengaluru together on 16th September,making it a grand launch for the city and a monumental achievement for thebrandU.S. Polo Assn., India’s leading casualwear brand and a subsidiary of the globally renowned United StatesPolo Association (USPA).The new stores are located at Brigade Road, Bhartiya City, Garuda Mall, Kammanahalli, and New BEL Roadand showcase the sport-inspired lifestyle brand’s latest Autumn/Winter Collection. With the addition of 5 new stores to the 16 existing stores, the city is now host to 21 exclusive U.S. Polo Assn. stores
With an authentic connection to the sport of polo, these U.S. Polo Assn. stores have a modern décor, sport-inspired accessories,and an authentic feel, immersing the shoppers into the brand story throughout their shopping experience. The stores are clad with images of Arjun Rampal, its brand ambassador in India, and his family enjoying some #USPAFamTime for the new ‘Play Together’ campaign, which focuses on “twinning” and captures the pure, emotional bond that a family shares.
Out of the five locations where new stores have been added, the brand stores at Brigade Road and Garuda Mall feature the ‘rebranded identity’ having an all-white interior, enhanced with the ubiquitous brand colors, wood, metal, and concrete detailing. This new retail identity has been previously showcased in stores like Lulu Mall, Bengaluru, and Express Avenue, Chennai.
Speaking about the store launches, Amitabh Suri, CEO, U.S. Polo Assn. – Arvind Fashions Limited, said, “Bengaluru is known for being one of the more fashionable cities in India, and we are excited to introduce five new stores in this vibrant city. With strategic locations spread across the city, the new stores will feature our latest AW’22 collection. U.S. Polo Assn. has been enjoying a rapid rate of expansion. The five new stores are yet another step forward in itsgrowth plan to emerge as the ultimate destination for premium, relaxed casualwear.”
“As we continue to expand the brand globally across 190 countries, we maintain a strategic focus in India alongside Arvind where we have such an incredible consumer fan base for U.S. Polo Assn.,” added J. Michael Prince,President & CEO of USPA Global Licensing, the company that manages and oversees the U.S. Polo Assn. brand. “Opening five stores at once in Bengaluruis quite an accomplishment, one that can be attributed to Arvind, for their commitment to growing the U.S. Polo Assn. brand.”
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