An Initiative by Canara HSBC Oriental Bank of Commerce Life Insurance
Bangalore, 16th March 2019:Canara HSBC Oriental Bank of Commerce Life Insurance launched its “meformycity” initiative in Bangalore on 16thMarch 2019. The initiative which promises to make our cities cleaner and beautiful through graffiti art held a concert at Phoenix Marketcity, Whitefield, Bangalore in order to bring together the audience at large and contribute to the cause.
An enthralling live performance by renowned bollywood singer “Benny Dayal” hooked the audience with his thumping music numbers. Mr. Anuj Mathur, MD and CEO and Ms. Tarannum Hasib, Chief Distribution Officer, Canara HSBC Oriental Bank Of Commerce Life Insuranceinaugurated the graffiti digitally across Banaglore, Kolkata & Ahmedabad. Event holds utmost prominence as this is one of its kind sustainable activity being done to beautify city walls with a message to promote cleanliness in surroundings.
Canara HSBC Oriental Bank of Commerce Life Insurance has taken this step to sensitize civilians about how a simple depiction & expression of the great Indian spirit on the walls of our cities can induce us in making our environment a better & cleaner place.
Mr. Anuj Mathur, Managing Director & Chief Executive Officer, Canara HSBC Oriental Bank of Commerce Life Insurance said, “We take pride in doing our bit for the society and are also humbled by the phenomenal response by our audience. This has not only allowed us to contribute towards cleanliness of our cities but also connect with our audience in a better way. We as a company encourage everyone in the organization to participate and do their bit to implement sustainable practices and make a positive impact for the environment. We also recognize the importance of educating people and keep doing awareness campaigns and employee volunteering activities to support the environment around the year.”
Ms. Tarannum Hasib, Chief Distribution Officer, Canara HSBC Oriental Bank of Commerce Life Insurancesaid, “Our promise has been to leave a legacy behind, where the society at large can come together and contribute towards making our cities cleaner & beautiful. We are extremely proud of hosting this initiative in Bangalore”.
Speaking at the event, Benny Dayal said, “I am thrilled to be here – as part of a campaign that believes in clean and beautiful cities. I believe that as a society and as citizens of this country, we all have a responsibility towards our nation and creating an atmosphere of cleanliness and beauty for everyone.”
Till date Canara HSBC Oriental Bank of Commerce Life Insurance has covered more than 10,000 square feet in creating graffiti across 10 locations in 9 Indian cities which have left an immense impact in creating awareness on cleanliness and making our environment a better place to live.
The company has partnered with Radio Mirchi to create outreach campaigns on Radio and reach the audience digitally.
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