*Dettol enters the multi surface disinfectant market in India
*Dettol Disinfectant Spray is ideal for both soft and hard surfaces inside homes
*Dettol Disinfectant Spray protects from illness causing bacteria and viruses including H1N1 virus; Eliminates odour causing bacteria
Bangalore, December 16, 2019: Dettol, the leading consumer hygiene brand, is all set to disrupt/elevate the home cleanliness regime in India with the launch of Dettol Disinfectant Spray. This is the first time that the Indian market is being introduced to the concept of disinfection across soft and hard surfaces. Dettol Disinfectant Spray is a multipurpose, one-stop solution which can be used on different surfaces to protect from 100 illness-causing germs.
Millennial mothers are increasingly becoming aware of the importance of hygiene, are searching for convenience owing to their busy lifestyles, and, at the same time, are looking for cost-effective, value-for-money products. Our independent research revealed that:
• 80% of women think that their homes are clean and germ free
• 70% of women think that the sofas and curtains in their homes are germ free
Commenting on the launch, Pankaj Duhan, Chief Marketing Officer, RB South Asia Health said, “We are excited to introduce an all new category in surface disinfectant segment in India with the launch of Dettol Disinfectant Spray. Dettol, over the years, has been a driver of change to help mothers protect her loved ones at home, hence we conducted a research to understand their cleanliness regime and mindset. Interestingly, our independent research revealed that 70% of mothers believe cleaning is equivalent to germfree. Dettol Disinfectant Spray is an ideal offering for these proud Germaphobe mothers who are conscious about maintaining a germ-free environment at home. “
This multipurpose disinfectant cleaner for home is recommended by the Indian Medical Association (IMA) as it helps in killing cold and flu viruses, including the H1N1 virus. The spray is highly versatile and can be used on both hard and soft surfaces inside homes leaving everything clean and fresh.
CleanIsNotGermFree is a holistic, multi-touchpoint campaign that will establish Dettol Disinfectant Spray as a one-stop solution for a germ-free home. As part of a 360-degree approach, the campaign will be available across all digital, social and TV channels, sparking conversations and engaging with consumers.
The product is available in two fragrances, Original Pine and Spring Blossom in 170gms bottle priced at introductory price of INR 159.
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