Marks the brand’s foray into the luxury kitchen segment with new line of premium products
· Launches new categories such as dishwashers, built-in ovens and island chimneys amongst others
Bengaluru, 5thJune 2020: TTK Prestige, India’s largest kitchen appliances brand, opened the doors of its first-everPrestige Lifestyle storeat Hennur Road in Bengaluru, marking the brand’s foray into the luxury kitchen segment. Prestige Lifestyle is a new line of premium stores aimed at catering to the discerning Indian home chef, who seeks a state-of-the-art kitchen. As the leader in the kitchen appliances segment, TTK Prestige’s expansion into new categories such as dishwashers, built-in ovens and island chimneys, is in keeping with their existing strategy of gaining a strong foothold in this fast-growing segment.
The new900 sq ft Prestige lifestyle store provides consumers with an unmatched shopping experience, with over 70 different products to pick from. The range of products combines innovativeglobal technology along with durability to meet the most exacting Indian conditions and cooking habits. The overall plan is to establish a strong footprint for Prestige Lifestyle stores in other select markets. In the first year, 5 new stores are scheduled for launch across India.
Commenting on the new launch, Chandru Kalro, Managing Director, TTK Prestige, said: ‘We pride ourselves on placing the Indian home-maker at the core of our business. People’s exposure to luxury and a better standard of living is what is fuelling the demand for high-end kitchen appliances. As most of us are spending time indoors, the kitchen is becoming the heart of the home. This means that people are becoming increasingly keen to create a space that epitomizes luxury and comfort. We are immensely proud of our first store situated at Hennur Road and we are sure that Bengaluru residents are going to enjoy their shopping experience. ’’
The store also offers free installation and smart EMI options for customers to avail of.
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