“BIGHAAT LAUNCHES AN APP IN KANNADA” FOR THE BENEFIT OF FARMERS IN KARNATAKA

This app would be serving the entire farming community in the State

Bengaluru, 20th July 2022 – BigHaat, India’s largest Digital Agri Platform providing end-to-end farming solutions launched a mobile application in Kannada (www.BigHaat.com) to empower the farming community in Karnataka. The app was launched by Shri. Shivayogi C Kalasad, IAS, Secretary to Government, Agriculture Department, Bengaluru in the presence of Mr. Sateesh Nukala, CEO & Co-Founder, BigHaat. This app will enable farmers to interact in their native language and have access to knowledge and solutions, in a simplified manner, for their farming needs.

Speaking at the launch of the app, Shri. Shivayogi C Kalasad, IAS, Secretary to Government, Agriculture Department, Bengaluru said, “Agriculture in Karnataka provides livelihood to over 13 million farmers (as per a report by Population Census 2011). The state has a total of 114.54 lakh hectares of land available for cultivation, which constitutes 64.6% of the state’s total geographical area. While farming and agriculture are still practiced by most of the population, high-quality solutions have always been a challenge. With BigHaat’s app in Kannada, farmers can have access to a life-changing platform. This app will ensure technology is at the farmer’s fingertips enabling them to make informed decisions on cultivation.”

“Since 86% of India’s farmers belong to the small and marginal farmer category, communicating to the farmers for their localized needs in their own language helps them in faster decision making. The app in Kannada was developed to empower the farmers in the state with enriched data thus fulfilling their pre-harvest to post-harvest needs. It is our endeavour to provide a wholesome digital ecosystem for farmers by personalizing accessible solutions.” said Mr. Sateesh Nukala, CEO & Co-Founder, BigHaat.

The application also serves as a ‘farmer’s community platform’ to interact among themselves to democratize knowledge. The user interaction has been kept simple and helps farmers by enabling crop configuration and profiling based on acreage, geolocation, and soil type. It also offers end-to-end crop advisory in Kannada and an AI-based real-time solution with a high impact on risk mitigation. Further, the app also gives product recommendations based on transactional and behavioural data.

Sateesh added, “While 65% of the land is under cultivation in the state, the yield has not been at par with neighbouring states. This could be due to various factors, and we feel an aware farmer who has the right information can increase the yield substantially, contributing to the overall per capita yield of the state. BigHaat with its advanced technology and data insights can help provide solutions to the farming community in the language of their choice.”

City Today News

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