Bengaluru, September 22: IndusInd Bank has expanded its partnership with HYROX India to multiple cities, including Ahmedabad, Bengaluru and Noida, following its association with HYROX Mumbai.
Under the partnership, bank customers will receive exclusive cashback offers along with race-day benefits such as priority check-in, dedicated access lanes, special event privileges and curated on-ground experiences.
HYROX combines running with functional workouts, with participants completing a 1-km run followed by a workout station, repeated eight times. The standardised race format is held across cities worldwide and attracts both professional athletes and fitness enthusiasts.
IndusInd Bank Chief Marketing Officer Sheran Mehra said the partnership will help the bank connect with consumers who value fitness, perseverance and personal growth.
HYROX India Country Head Deepak Raj said the partnership will support the event’s expansion to more Indian cities and strengthen its engagement with the growing fitness community.
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