‘Don’t Miss a Beat – Attack the Attack’ campaign aims to spread awareness on prevention, warning signs and CPR
Bengaluru, September 25, 2026: Fortis Hospitals, Bengaluru, on Friday launched its Kannada heart-health awareness campaign, ‘Don’t Miss a Beat – Attack the Attack’, as part of its World Heart Day 2026 initiative. The campaign focuses on preventing heart attacks, recognising early warning signs and taking timely action during cardiac emergencies.
Renowned singer, composer and producer Raghu Dixit, who is associated with the campaign’s musical identity, was the chief guest at the launch. The event was attended by cardiologists, cardiac surgeons, senior hospital officials, healthcare professionals, patients and other guests.
The Kannada campaign revives Fortis’ ‘Attack the Attack’ initiative for a wider and younger audience, with a focus on connecting with local communities in Bengaluru. A specially created video and Kannada jingle composed by Raghu Dixit convey three key messages — Prevent the Attack, Recognise the Attack and Attack the Attack.
The campaign highlights the importance of maintaining heart health, identifying possible symptoms of a heart attack and seeking medical assistance without delay.
As part of its community outreach programme, Fortis Bengaluru also announced plans to create CPR awareness and train more than 25,000 citizens across its seven hospitals. The initiative is aimed at helping members of the public understand CPR and appropriate first-response measures while professional medical help is being arranged during a cardiac emergency.
Speaking at the launch, Raghu Dixit said music can make important messages easier to remember and connect with people in a familiar way. He said he was happy to associate with the campaign and help take the heart-health message to the public through Kannada music.
Dr Vivek Jawali, Chairman – Cardiac Sciences, Fortis Hospitals, Bengaluru, said timely action can play an important role during a cardiac emergency. He stressed the need for people to recognise warning signs, focus on preventive heart care and understand how to respond when someone suffers a cardiac event.
Dr Ananth Rao, Regional Director – Operations, Fortis Hospitals, Bengaluru, said heart-health awareness should not remain limited to hospitals and clinics but should become part of everyday community conversations. He said the campaign brings together prevention, awareness and emergency preparedness, while the CPR initiative would help build greater awareness and preparedness among citizens.
Karnataka Health and Family Welfare Minister U.T. Khader, in a statement, said heart health involves not only medical treatment but also awareness, prevention and timely action within communities. He appreciated the initiative for taking heart-health messages beyond hospitals and using Kannada music to make the message more accessible to the people of Bengaluru.
Through the campaign, Fortis Bengaluru aims to encourage citizens to pay greater attention to heart health and respond appropriately during cardiac emergencies.
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