Fresh Bus Launches Affordable Travel Initiative with Fresh Card, Prioritizing Women’s Safety

Bengaluru, March 13, 2025 – Fresh Bus, a prominent intercity bus service provider, has rolled out its new “Fresh Card” initiative, designed to make travel more accessible and affordable for its passengers, with a particular focus on women. The move comes as the company seeks to enhance its services and promote sustainable public transportation.

In a special Women’s Day promotion, Fresh Bus distributed free Fresh Cards to female travelers on March 7th and 8th. The Fresh Card, typically priced at ₹75, offers a significant ₹500 in savings across the next 10 trips, effectively providing a ₹50 discount per journey.

“We are deeply committed to ensuring intercity travel is not only comfortable but also safe and affordable, especially for our female passengers,” stated Sudhakar Reddy Chirra, Founder & CEO of Fresh Bus. “The Fresh Card initiative is a direct reflection of this commitment, and we believe it will be a valuable asset to our customers.”

Fresh Bus, which operates across South India, has served over 650,000 passengers, with women comprising 30% of its customer base. The company has implemented several safety measures to create a secure travel environment for women, including a 24/7 women’s helpline and the “Pink Seats” reservation concept, which designates specific seats for female travelers.

The company’s focus extends beyond affordability and safety, with a strong emphasis on promoting sustainable public transportation and contributing to a greener future. The Fresh Card initiative is seen as a step towards encouraging more people to opt for public transport, thereby reducing individual carbon footprints.

The Fresh Card is valid for use on all Fresh Bus routes across South India. Passengers can purchase the card for ₹75 and immediately begin enjoying the savings on their subsequent trips. Fresh Bus officials have confirmed that the 10 trips covered by the discount must be taken within a one-year period from the date of purchase.

This initiative is expected to further boost Fresh Bus’s popularity and encourage more people, particularly women, to choose their services for intercity travel.

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Dr. Agarwal Hospitals & Gene Research Foundation Unveil Advanced Microscope for Genetic Research

Bengaluru, March 13: In a major breakthrough for genetic research and regenerative medicine, Dr. Agarwal Hospitals & Gene Research Foundation inaugurated the state-of-the-art Inverted Phase Contrast Microscope, designed for DNA micron manipulation and live cell imaging. The event was graced by SWAMI CHAITANYANANDA SARASWATI, GUEST OF HONOR,CHAIRMAN OF SRISIIM BHARATI,UN REPRESENTATIVE and CINE ACTRESS-ANGANA RAI, who emphasized the importance of cutting-edge scientific advancements in improving healthcare.

Speaking at the event, Dr. Sunita Rana Agarwal, President of Gene Research Foundation & Dr. Agarwal Hospitals, highlighted the significance of the new technology in targeted genetic treatments. The microscope will facilitate precise identification and manipulation of healthy DNA, offering new possibilities for treating various diseases.

A key focus of the research is Morphogenetic Activator of Nucleic Acids (MANA), a formulation developed by Gene Research Foundation. According to Dr. Agarwal, this innovation enables the extraction and reintroduction of a patient’s own healthy fetal DNA & stem cells, potentially aiding in the treatment of conditions such as retinitis pigmentosa (RP), cerebral atrophy, arthritis, optic atrophy, diabetes, hypertension, and genetic mutations.

“For over 21 years, we have treated more than 20,000 patients using this personalized approach. By replacing lost fetal DNA, we may be able to combat diseases at their root cause—mutations in the DNA,” Dr. Agarwal stated. The introduction of live cell imaging and micron manipulation under the inverted microscope is expected to further enhance the precision and effectiveness of these treatments.

The inauguration marks a significant step forward in the integration of genetic research and clinical applications, with potential implications for the future of personalized medicine and disease management.

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SPARSH Hospital Marks World Kidney Day by Raising Awareness about the Disease, Organ Donation, and Transplants

• Experts Emphasize on Early Diagnosis and Advanced Treatment
• Organ recipients share life-saving experiences to highlight the importance of organ donation

Bengaluru, March 13, 2025: Chronic Kidney Disease (CKD) is emerging as a major health concern in India, with a rising number of cases linked to diabetes, hypertension, and lifestyle factors. To address this growing issue, SS SPARSH Hospital, RR Nagar (Mysore Road), observed World Kidney Day 2025 by hosting an awareness event with organ receivers. The event focused on prevention, early diagnosis, honouring donors, experience sharing by organ receivers, and the role of kidney transplants in saving lives.

Speaking on the occasion as Chief Guest, former Supreme Court Judge, Justice Shri Shivaraj V Patil said, “Organ donation is one of the greatest acts of humanity, and we must all come together to support this noble cause.” He appreciated the role of SOTTO Karnataka, doctors, donors, and medical experts in facilitating life-saving transplants and raising awareness about kidney disease, organ donation, and world class transplant facilities.”

So far, between January 2024 and February 2025, a total number of 36 kidney transplants have been successfully performed at the hospital, including six cadaver donations. Nearly 29 transplant recipients attended the event, sharing their emotional experiences of battling kidney disease and how the procedure has helped them to get a new life.

Emphasising the importance of kidney health, Dr. Sharan Shivaraj Patil, Chairman and Chief Orthopaedic Surgeon, SPARSH Group of Hospitals, said, “Kidney disease extends beyond a medical concern—it impacts the families, causing significant financial and emotional strain. Prioritising early screening, adopting healthier lifestyles, and managing conditions like diabetes can significantly lower the risk of chronic kidney disease. With advanced expertise and state-of-the-art facilities, our teams are equipped to perform life-saving organ transplants, offering renewed hope to patients in need.”

“Many kidney diseases progress silently until they reach an advanced stage. Regular screening for individuals at risk, including those with diabetes and hypertension, can enable timely intervention and prevent complications. Early detection and advanced treatment options ensure better outcomes for patients,” added Dr. Harsha Kumar H N, Senior Consultant – Nephrology & Transplant Physician, SS SPARSH Hospital, RR Nagar.

The event reinforced SPARSH Hospital’s commitment to advancing kidney care and organ transplantation while highlighting the importance of preventive healthcare measures including early diagnosis to combat the rising burden of CKD.

“Successful kidney transplants not only improve the quality of life but also significantly extend life expectancy for patients with end-stage kidney disease. The selfless act of organ donation can save multiple lives, and greater awareness is needed to encourage more people to pledge their organs,” emphasized Dr. Sunil R, Senior Consultant – Nephrology & Transplant Physician, SS SPARSH Hospital, RR Nagar.

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Apollo Cradle & MSD Pharmaceuticals Launch ‘Together for Her Well-being’ to Promote Women’s Health Awareness

Doctors emphasize preventive care, vaccinations, and routine screenings for improved reproductive health

Bengaluru, March 13, 2025 – Apollo Cradle & Children’s Hospital, in collaboration with MSD Pharmaceuticals, has launched Together for Her Well-being, an initiative aimed at empowering women with knowledge about self-care and preventive healthcare measures. With cervical cancer being the second most common cancer among Indian women, leading gynecologists from Apollo Cradle emphasized the importance of vaccinations, regular screenings, and proactive health management.

According to recent data, India recorded over 1.5 lakh new cases of HPV-related cancers in 2022, highlighting the urgent need for preventive healthcare. The initiative focuses on educating women about essential steps to safeguard their reproductive health, including:

Annual gynecologist visits – Girls should start visiting a gynecologist between the ages of 12 and 16, with yearly check-ups recommended thereafter.

Preventive vaccinations – Vaccines such as HPV, MMR, Hepatitis B, and Varicella are crucial in protecting women from preventable diseases.

Early detection and screening – Regular check-ups, including pap smears and breast screenings, can help in early diagnosis and timely intervention.

Healthy lifestyle choices – A balanced diet, regular exercise, stress management, and maintaining a healthy weight contribute to overall reproductive health.


Speaking about the initiative, Dr. Poornima Ramakrishna, Senior Consultant, Obstetrics & Gynecology, Apollo Cradle & Children’s Hospital, urged women to take charge of their health. “By committing to annual gynecologist visits, focusing on early detection, and staying alert to potential warning signs, women can take meaningful steps to protect their well-being. I urge every woman to act now—speak to your doctor—and ensure a healthier future.”

Dr. Aparna Jha, Senior Consultant, Obstetrics & Gynecology, stressed the importance of prevention, stating, “Maintaining good health is a lifelong commitment, and prevention is our most effective tool. Vaccinations, regular screenings, and early intervention can shield women from serious illnesses, empowering them to live strong, independent lives.”

Dr. Phani Madhuri, Senior Consultant, Obstetrics & Gynecology, highlighted the need for proactive healthcare decisions, saying, “Taking charge of reproductive health is essential. Regular check-ups, vaccinations, and preventive care enable women to build a healthier future for themselves and their families.”

The Together for Her Well-being initiative aims to create awareness and encourage women to prioritize their health, ensuring a future free from preventable diseases.

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Sri 1008 Sri Dheerendratirtha Sripada’s Aradhana Mahotsava Celebrated with Grandeur

Bengaluru: The Aradhana Mahotsava of Paramapujya Sri 1008 Sri Dheerendratirtha Sripada was celebrated with great devotion at the Nanjangud Sri Raghavendra Swamy Math, located in Jayanagar 5th Block, Bengaluru. The event was conducted under the divine guidance of Sri 108 Sri Subudhendra Tirtha Sripada and the able supervision of the senior administrator of the math, Sri R.K. Vadindracharya.

As part of the grand celebrations, special Pallakki Utsava, Sri Hari Bhajane, Rathotsava, Kanakabhisheka, and Annasantarpane were organized with great enthusiasm. Speaking on the occasion, Sri Nanda Kishore Acharya highlighted the significance of the Aradhana and the participation of hundreds of devotees.

The event was graced by the presence of Sri Sudhindra Desai and several devotees, who received the divine blessings of Sri Hari, Vayu, and Guru Rayaru. The celebrations brought together devotees in a spiritual atmosphere, strengthening their faith and devotion.

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