Roca unveils the Insignia Everlux Faucet Collection in a brand-new Rose Gold Finish

15 June 2022, India: Roca Bathroom Products Pvt. Ltd, India’s leading manufacturer of premium bathroom products, launched a brand-new Rose Gold finish for its Everlux Insignia Faucet collection. The new faucets continue to feature Roca’s Everlux technology which enables the fittings to last longer by making them resistant to physical abrasions i.e. scratches and impacts. The powerful Everlux coating improves durability and helps the faucets maintain their luster and charm. The New fittings will be available in both gloss and matte finish and are developed without the use of any harmful chemicals making the manufacturing process eco-friendly.

Commenting on the launch of the classic design, Mr. KE Ranganathan, Managing Director,  Roca Bathroom Products Pvt. Ltd.stated, “At Roca, we believe in making designs that elevate the bath space of our customers and ring their visions to life. Our products offer top-notch quality and a plethora of options in terms of textures and colors. Our latest addition continues to offer more options for our customers to choose from and create the bathroom of their dreams. The Rose Gold finish brings with it a touch of class and sophistication with a strong and beautiful sense of design. Our very own, Everlux treatment ensures that the product continues to elevate your bath space for years to come. We are excited to share our latest offering with you”

The Everlux finish is obtained through an innovative physical vapor deposition (PVD) process to provide a fine metallic coating. The coating is outlined on extremely hard metals such as titanium or zirconium which allows for it to settle uniformly over high-quality galvanized chrome plating. The process makes the surface hard and extraordinarily resistant to scratches, impacts, and any impressions from the cleaning agents.

The Rose Gold design brings along with it an array of products such as a Basin mixer, High neck basin mixer, Built-in basin mixer, bath shower mixer, Thermostatic diverter, Showers, and shower accessories – Head shower, Hand shower, and shower arm along with some complementary products such as Health faucets and angle valves.

In Addition to Rose gold, Roca also offers finishes such as Titanium black, Brushed Black, and Gold. Roca’s Insignia collection is also the recipient of the prestigious IF Award.

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India’s first cloud kitchen serving exclusive hemp-based foods in Mumbai

Bombay Hemp Company collaborates with The Hemp Factory, India’s first cloud kitchen serving exclusive hemp-based foods in Mumbai

Mumbai, 15 June 2022 : Bombay Hemp Company (BOHECO), India’s foremost industrial hemp and medical cannabis company, announced their collaboration with The Hemp Factory, India’s first hemp-based cloud kitchen in Mumbai today. 

An upcoming juggernaut in the health and nutrition space, hemp is a 9000-year-old miracle resource empowering modern-day lifestyle by providing wholesome nutrition. An extraordinary superfood that is rich in protein, minerals, amino acids, omega fatty acids, Vitamin E and antioxidants – inclusion of hemp seeds in daily diet enhances one’s daily nutritional requirements. 

Commenting on hemp’s properties, Yash Kotak, Co-Founder and CMO, Bombay Hemp Company (BOHECO) said, “The seeds and leaves of the Cannabis Sativa plant, or Bhang, are known for their nutritive and therapeutic effects respectively. The hemp seed is known world over as a super food and finds itself a crucial part of local Indian cuisine as well. Taking cognizance of its benefits, the FSSAI in November 2021 notified that the seed and its derivatives – oil and flour can be sold or used as an ingredient in food. This has enabled the heightened inclusion of hemp in every-day diet.”

Hemp seeds are known to boost energy and stamina, strengthen immunity, stimulate healthy metabolism and enhance digestive functions. The powder is also known to build lean muscle and improve gut health while the oil may control cholesterol levels, reduce the risk of blood pressure and enhance brain and heart health. 

With the vision to transform popular dishes into healthier, nutritious meals, tailored to anyone’s diet, The Hemp Factory is incorporating the power of Himalayan Hemp, sourced from Uttarakhand, into globally renowned comfort foods for a guilt-free gourmet experience. 

Dhaval Panchal, Co-Founder and CEO, The Hemp Factory said, “Several years in the industrial hemp and medical cannabis industry have highlighted the immense benefits of the inclusion of hemp in food. Being defined as a superfood has restricted its use to typically “healthy foods” such as salads. Along with Navneet Shetty, Kajal Lahane and Saurabh Dhonde, the co-founders, we wanted to make comfort foods a guilt-free choice. Rigorous research & development resulted in a carefully curated menu comprising of crowd favourites like pizzas, pastas, burgers, smoothies and desserts powered by the goodness of hemp, which is our principal food ingredient. We infuse it in all our dishes in the form of oil, seeds, or flour, making for a nutritious & delicious yet indulgent meal.”

Along with a delectable menu, The Hemp Factory is also committed to increasing the awareness of the benefits of hemp across India. With health issues like blood pressure, poor digestion, and high cholesterol on the rise, the inclusion of hemp-based food in diet may have contribute to holistic health outcomes. The Hemp Factory aims to expand from their current kitchen in Mumbai across metros through company-owned and franchise outlets, eventually setting up kitchens across India.

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Aashirvaad Atta with Multigrains promotes awareness about Digestive health through the Happy Tummy Platform on World Digestive Health Day 

After the successful launch of Happy Tummy in 2021 with India’s first Digestive Quotient Test, Aashirvaad atta with Multigrains aspires to increase awareness about the importance of digestive health with the introduction of Fibre Meter and My Meal Plan in 2022. 

Aashirvaad Atta with Multigrains, the value-added atta variant from India’s No.1 packaged atta brand, Aashirvaad, had launched Fibre Meter & My Meal Plan on its flagship Happy Tummy website ahead of World Digestive Health Day on 29th May, 2022. The initiative was in line with the brand’s endeavour to amplify the awareness and importance of digestion and the role played by fibre in helping to maintain normal digestion. The brand had commissioned ‘A Survey on Digestive Health’ conducted by Momspresso in 2021 which indicated that 56% of Indian mothers surveyed think their family suffers from digestive health issues. Based on the insights from the survey, the brand had launched Happy Tummy website, http://happytummy.aashirvaad.com/, a platform that is aimed at educating consumers about digestion and introduced India’s first Digestive Quotient (DQ) test – a 2-minute questionnaire to know more about digestion.

Over the last year, this initiative has witnessed more than 12 lakh Indian consumers landing on the website with more than 3.3 lakh undertaking the DQ test. The website also houses content such as blogs and videos by experts in the field of nutrition as well as high fibre recipes. It also gives consumers the opportunity to book a consultation with a dietician. Taking the conversation about Happy Tummy a notch higher, the brand has now introduced–Fibre Meter and My Meal Plan. The Fibre Meter indicates whether an individual is meeting the recommended daily fibre allowance through their present diet. Subsequently, My Meal Plan gives a suggested diet plan that can help meet the dietary fibre requirements as given by the Indian Council of Medical Research Recommended Dietary Allowances based on the gender and age entered by the consumer, in their diet every day. Consumers can choose from suggested meal plans across different cuisines. 

Speaking about this on-going initiative, Ganesh Kumar Sundararaman, SBU Chief Executive – Staples, Snacks and Meals, Foods Division, ITC Ltd. said, “Last year, it came as a revelation to us that 56% of Indian mothers surveyed as part of ‘A Survey on Digestive Health’ conducted by Momspresso think their family suffers from digestive health issues. Aashirvaad Atta with Multigrains is our high fibre atta, and is committed to educating, enabling, and empowering the consumers by providing information on digestion. In 2021, we launched the Digestive Quotient (DQ) test with the objective of raising awareness about digestion among consumers, which witnessed massive success. This has encouraged us to further our focus on this subject and we are now happy to have launched additional initiatives under the platform – Fibre Meter along with My Meal Plan.” 

To bring consumer attention towards the significance of digestion, Aashirvaad Atta with Multigrains has activated communication across multiple mediums. Consumers can check out the Fibre Meter and get a free meal plan at, http://happytummy.aashirvaad.com/

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Gopika who is 2 years 2 months old have created more than 80 short videos on Save Soil movement

Gopika who is 2 years 2 months old have created more than 80 short videos on Save Soil movement – one of the largest global eSoilggical awareness programs launched in the recent years. All the videos are uploaded in popular Social Media Platforms including YouTube Twitter, Instagram, Whatsapp and Facebook on daily basis.

In all these short videos, Gopika has been featured. She has rendered her voice and acted as per the need of the concept of the video.

Gopika has acted, sang songs, danced, played mouth organ, spoke in 13 different languages, recited Sankrit shlokas & poems, did painting etc. In one of the videos, Gopika has appeared in dual role. Probably the youngest one to feature in a short film in this way.

For the first 52 days videos, Gopika’s exceptional skills and the efforts of the parents have been recognised and appreciated as a Record under India Book of Records 2023.

The title and description of the Record is given below.
Maximum YouTube shorts videos uploaded in consecutive days by a toddler
The record for uploading the maximum number of YouTube short videos in consecutive days was set by Gopika V T (born on March 21, 2020) of Bengaluru, Karnataka. She uploaded 52 videos in 52 days (March 21, 2022 to May 12, 2022); each video is about creating awareness on global environmental issues, spreading the message of ‘Save soil’, at the age of 2 years, 1 month and 23 days, as confirmed on May 13, 2022.

The following are the Social media links
♦️Twitter
https://twitter.com/TejasweeVinod?t=VoPal7A7RsPHMtFyU83SnA&s=09
♦️Instagram
https://instagram.com/tejaswee_vinod?utm_medium=copy_link
♦️YouTube
https://youtube.com/channel/UCCT6mySENHmQ2W-OH0vyjFw
♦️Facebook
https://www.facebook.com/profile.php?id=100069655952289

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Global Grandmasters Make the Right Moves at GITAM Tournament

Visakhapatnam/June 15, 2022: The 3rd Vizag Grandmasters International Chess Tournament 2022 recently kicked off at GITAM University in the city of Vizag, with about 1,000 registered players, including 150 international FIDE-rated players, competing in three categories based on their chess ratings. The eight-day tournament is slated to run from June 10-17, 2022 and was inaugurated in the presence of dignitaries such as M. Sri Bharat, President, Gandhi Institute of Technology and Management (GITAM), GITAM Campus Life Pro Vice-Chancellor Prof. Gowtham Rao, GITAM Secretary M. Bharadwaj, International Chess Arbiter and the Chief Arbiter of the tournament Ravichandran, Andhra Chess Association Secretary S. Bheema Rao and GITAM Sports Director K. Arun Karthik.

It is being held in the offline format, organized by GITAM University and Andhra Chess Association under the aegis of the All-India Chess Federation and FIDE (World Chess Federation) and supported by the Ministry of Youth Affairs & Sports, GOI.

The Tournament has chess matches under three categories: Players with ratings of 2000 and above (Category A), players with ratings of 2000 and below for the last three years (Category B) and players with ratings of 1600 and below for the last three years (Category C). The total prize money is Rs 15 lakh for Category A (40 prizes) and Rs 5 lakh each for Categories B and C (100 prizes each).

Chess players from countries including USA, Georgia, Vietnam, FIDE, Sri Lanka, India Bangladesh, Azerbaijan to name a few are participating in the tournament. Each category in the tournament is also witnessing the participation of Indian and international chess masters, both male and female, in Under 7, Under 9, Under 11, Under 13 and Under 15 formats. It also has matches for unrated players.

“GITAM has always encouraged sports and athletes, particularly by offering sports scholarships in admissions. The excellence of our chess talent leads to prestige, advancement opportunities, and special recognition. I thank the international grandmasters for participating in the tournament to inspire the young generation,” said M. Sri Bharat, President, Gandhi Institute of Technology and Management (GITAM). 

“We are thrilled to be part of the organizing team of GITAM 3rd Vizag Grand Masters International Tournament 2022. India is the land of chess, and has produced world chess grandmasters such as Viswanathan Anand, Pentala Harikrishna, and Vidit Santosh Gujrathi and Rameshbabu Praggnanandhaa, who has been creating ripples in international chess at all of 16 years of age. World-level tournaments such as the ongoing one in Vizag are important to highlight and refine chess talent in India,” said KVV Sharma, President of Andhra Chess Association.

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