Company finalizes plans to consolidate and reach South Bangalore and nearby cities
Bangalore, 02nd May, 2023: – CG Foods owned, WAI WAI Noodles, a leading noodle brand in India, is excited to announce its plans to expand and consolidate its market reach in Bangalore city and neighbouring areas, focusing on the 20% of Karnataka’s entire population that resides in Bangalore. With a total urban population of 1.36 crores in Bangalore, the company aims to tap into the potential of this bustling city and its surrounding towns and districts. According to the Nielson Report 2020, the noodle market size in Karnataka is approximately 345 crores annually. WAI WAI Noodle has successfully established a strong foothold in Bangalore, where it currently achieves an average monthly sales revenue of 1 crore approximately. From 2021 to 2023 the company witnessed a growth percentage of 12% CAGR, indicating a promising future. To further expand its business, WAI WAI Noodle intends to concentrate on the towns and districts surrounding Bangalore, such as Mysore, Hubli, Mangalore, Gulbarga, and Belgaum. As part of its expansion strategy, the company aims to target highly popular areas in Bangalore East and South, where WAI WAI Noodle enjoys maximum sales, such as Kormangla, JP Nagar, Hedge Nagar, and Babusa Palya. In addition, the company has noted a significant surge in demand for its Jain Noodles variant in Bangalore Central. With this move, the company is poised to capture a larger market share in Bangalore and meet the growing consumer demand for its products.
CG Foods owned Instant Noodles brand WAI WAI’s expansion focus will be on towns within a 70 km radius of Bangalore City, including Nelamangala, Kanakapura, Doddaballapura, Chickballapura, Ramnagar, Anekkal, Magadi, and Kolar. As part of this expansion plan, the company aims to increase its distribution network and introduce new products that cater to local taste preferences. Regarding the expansion plan, Mr Varun Chaudhary, MD CG Foods stated, “As the Indian food industry continues to evolve, the snack segment has witnessed significant growth, with noodles being a popular snack choice among consumers. We are thrilled to extend our market presence in Bangalore and surrounding regions, catering to the diverse tastes of the region’s consumers. By focusing on towns and districts in the vicinity of Bangalore, we aim to leverage our strong foothold in the city and serve the 20 per cent of Karnataka’s population that calls Bangalore home. Our expansion endeavours will enable us to reinforce our market standing and position ourselves as a leading noodle brand in Karnataka, furthering our commitment to providing high-quality, innovative snack options to consumers across India.” WAI WAI Noodles product range also includes a variety of brown noodles that fall under the Instant RTE (Ready to Eat) category. Customers can simply open the pack and have noodles directly without cooking them. The company’s vast product portfolio includes Multigrain, Spicy, Hakka, Sauces, Pasta, and Bhujiya, along with three (Dynamite, Akbare, Pyro) premium spicy instant noodles seasoned with globally renowned hot peppers. WAI WAI is gearing up to expand its market presence in Bangalore and surrounding areas by introducing a new range of customized and nutritionally rich products. The company’s move is aimed at catering to the diverse tastes and preferences of the region’s discerning consumers and gaining a larger market share. With this latest development, WAI WAI Noodle is set to strengthen its position as a leading player in the highly competitive food industry and meet the growing demand for healthy and delicious food options. About CG Foods India: CG Foods is the FMCG division of CG Corp Global, a Nepal-based multinational conglomerate with a formidable presence across 27 countries, boasting 160 companies and 123 brands. In India, CG Foods India Pvt Ltd owns 7 plants and 10 manufacturing lines, manufacturing a diverse range of products. The WAI WAI brand made its first foray into India in the 1990s through exports. Initially, the brand was popular among students and travellers as a convenient Ready to Eat snack that could be consumed straight from the packet. However, its popularity soon spread, and today it is enjoyed by consumers in over 48 countries worldwide.
➢ ತಡೆರಹಿತ ಕ್ರಿಕೆಟ್ನ ಭರವಸೆ ಒದಗಿಸುತ್ತಾ, ಮುಂಚೂಣಿ ವಿದ್ಯುಚ್ಛಕ್ತಿ ಪರಿಹಾರಗಳ ಸರಬರಾಜುದಾರ ಸಂಸ್ಥೆ ಹಾಗೂ ಐಪಿಎಲ್ 2023ಗಾಗಿ ರಾಜಸ್ಥಾನ್ ರಾಯಲ್ಸ್ನ ಶೀರ್ಷಿಕಾ ಪ್ರಾಯೋಜನ ಸಂಸ್ಥೆಯಾದ ಲೂಮಿನಸ್ ಪವರ್ ಟೆಕ್ನಾಲಜೀಸ್, ಆಟಮ್ಗ್ರೇ(AutumnGrey)ದ ಸಹಯೋಗದೊಂದಿಗೆ ತನ್ನ ಇತ್ತೀಚಿನ ಪ್ರಚಾರಾಂದೋಲನವನ್ನು ಪ್ರಾರಂಭಿಸಿದೆ.
ಮೇ 01, 2023,ಬೆಂಗಳೂರು : ಇಡೀ ದೇಶ ಐಪಿಎಲ್ ಜ್ವರದ ಹಿಡಿತದಲ್ಲಿರುವಂತಹ ಸಂದರ್ಭದಲ್ಲಿ, ಮುಂಚೂಣಿ ವಿಚ್ಯುಚ್ಛಕ್ತಿ ಮತ್ತು ಶಕ್ತಿ ಪರಿಹಾರಗಳ ಸರಬರಾಜುದಾರ ಸಂಸ್ಥೆಯಾದ ಲೂಮಿನಸ್ ಪವರ್ ಟೆಕ್ನಾಲಜೀಸ್, ಸುಲಭವಾಗಿ ಮತ್ತು ಶೀಘ್ರವಾಗಿ ಚಾರ್ಜ್ ಆಗುವ ಇನ್ವರ್ಟರ್(ICON)ಗಳಿಂದ ಸಜ್ಜುಗೊಂಡ ಭಾರೀ ಲೋಡ್ ಮೇಲೆ ಓಡುವ ಅಧಿಕ-ಸಾಮರ್ಥ್ಯದ ಇನ್ವರ್ಟರ್ಗಳ ಶ್ರೇಣಿಯನ್ನು ಪ್ರದರ್ಶಿಸುವ ಸಲುವಾಗಿ, ತನ್ನ ಹೊಸ ಪ್ರಚಾರಾಂದೋಲನ #CricketMeinNoPowerCut ಅನ್ನು ಪ್ರಾರಂಭಿಸಿದೆ. ಟ್ವಿಟ್ಟರ್, ಫೇಸ್ಬುಕ್, ಇನ್ಸ್ಟಾಗ್ರಾಮ್ ಮತ್ತು ಯೂಟ್ಯೂಬ್ ಒಳಗೊಂಡಂತೆ ಎಲ್ಲಾ ಡಿಜಿಟಲ್ ವೇದಿಕೆಗಳಲ್ಲೂ ಇತ್ತೀಚೆಗೆ ಪ್ರಸಾರ ಮಾಡಲಾಗಿರುವ ಈ ಪ್ರಚಾರವನ್ನು ಟಿವಿ, ಮುದ್ರಣ ಹಾಗೂ ಓಟಿಟಿಯಲ್ಲೂ ಪ್ರದರ್ಶಿಸಲಾಗುತ್ತದೆ.
ಪ್ರತಿವರ್ಷ, ದೀರ್ಘಕಾಲ ವಿದ್ಯುತ್ ಕಡಿತವಿರುವ ಬೇಸಿಗೆಯ ಭಯ ಭಾರತಕ್ಕಿದೆ. ಅದೇ ವೇಳೆ, ಬೇಸಿಗೆಯು, ಭಾರತದಾದ್ಯಂತ ಕ್ರಿಕೆಟ್ ಅಭಿಮಾನಿಗಳು ಅತ್ಯಂತ ಕಾತರದಿಂದ ಕಾಯುವ ಇಂಡಿಯನ್ ಪ್ರೀಮಿಯರ್ ಲೀಗ್ ಆಡುವ ಸಮಯವೂ ಆಗಿದೆ. ಪ್ರತಿಯೊಬ್ಬ ಕ್ರಿಕೆಟ್ ಪ್ರೀಮಿ ಭಾರತೀಯ, ಅದರಲ್ಲೂ ವಿಶೇಷವಾಗಿ ಯಾವುದೇ ವಿದ್ಯುತ್ ಕಡಿತದ ತೊಂದರೆಯಿಲ್ಲದೆ ಐಪಿಎಲ್ ನೋಡಬೇಕೆನ್ನುವ ಕ್ರಿಕೆಟ್ ಅಭಿಮಾನಿಗಳಿಗೆ ಕ್ರಿಕೆಟ್ ಪಂದ್ಯದ ಒಂದು ಕ್ಷಣವನ್ನೂ ತಪ್ಪಿಸಿಕೊಳ್ಳಲು ಇಷ್ಟವಿರುವುದಿಲ್ಲ. ಈ ಐಪಿಎಲ್ ಸೀಸನ್ನಲ್ಲಿ ಕ್ರಿಕೆಟ್ ಉತ್ಸಾಹಿಗಳು ಮತ್ತು ಅಭಿಮಾನಿಗಳಿಗೆ ತಡೆರಹಿತ ವೀಕ್ಷಣಾ ಅನುಭವದ ಭರವಸೆಯನ್ನು ಒದಗಿಸುತ್ತಾ, ಲೂಮಿನಸ್ನ ಹೊಸ ಪ್ರಚಾರಾಂದೋಲನ #CricketMeinNoPowerCut, ಶೀಘ್ರವಾಗಿ ಚಾರ್ಜ್ ಆಗುವ ಮತ್ತು ಹೆವಿಡ್ಯೂಟಿ ಇನ್ವರ್ಟರ್ಗಳೊಂದಿಗೆ ಬ್ಯಾಕ್ಅಪ್ ಮಾಡಿಕೊಳ್ಳುವ ಪ್ರಾಮುಖ್ಯತೆಯನ್ನು ತೋರಿಸುವ ಪ್ರಯತ್ನ ನಡೆಸಿದೆ.
ಈ ಸೀಸನ್ಗೆ ರಾಜಸ್ಥಾನ್ ರಾಯಲ್ಸ್ನ ಶೀರ್ಷಿಕಾ ಪ್ರಾಯೋಜಕವಾಗಿರುವ ಈ ಪ್ರಪ್ರಥಮ ಪ್ರಚಾರಾಂದೋಲನದ ಚಿತ್ರವನ್ನು ಪ್ರಚಾರದ ಭಾಗವಾಗಿ ಬಿಡುಗಡೆ ಮಾಡಲಾಗುತ್ತಿದೆ. ಇದರಲ್ಲಿ ತಂಡದ ಮುಂಚೂಣಿ ಆಟಗಾರರಾದ ಯುಜ್ವೇಂದ್ರ ಚಾಹಲ್, ರವಿಚಂದ್ರನ್ ಅಶ್ವಿನ್, ಜೋಸ್ ಬಟ್ಲರ್, ತಡೆರಹಿತವಾದ ಹಾಗೂ ವರ್ಧಿತ ಕ್ರಿಕೆಟ್ ವೀಕ್ಷಣಾ ಅನುಭವಕ್ಕಾಗಿ ಲೂಮಿನಸ್ ಇನ್ವರ್ಟರ್ಅನ್ನು ಮನೆಗೆ ತರುವಂತೆ ಅಭಿಮಾನಿಗಳನ್ನು ಪ್ರೋತ್ಸಾಹಿಸುತ್ತಾರೆ.
ಈ ಹೊಸ ಪ್ರಚಾರದ ಬಗ್ಗೆ ಮಾತನಾಡುತ್ತಾ, ಲೂಮಿನಸ್ ಪವರ್ ಟೆಕ್ನಾಲಜೀಸ್ನ ಹಿರಿಯ ಉಪಾಧ್ಯಕ್ಷೆ ಮತ್ತು ಚೀಫ್ ಸ್ಟ್ರಾಟಜಿ, ಟ್ರಾನ್ಸ್ಫರ್ಮೇಶನ್ ಮತ್ತು ಮಾರ್ಕೆಟಿಂಗ್ ಆಫಿಸರ್ ಆದ ಮಿಸ್. ನೀಲಿಮಾ ಬುರ್ರ ” ಕ್ರಿಕೆಟ್ ಅಭಿಮಾನಿಗಳ ಆಸಕ್ತಿಯನ್ನು ಹಿಡಿದಿಡುವುದಕ್ಕೆ ಐಪಿಎಲ್ ಯಾವಾಗಲೂ ಬ್ರ್ಯಾಂಡ್ಗಳಿಗೆ ಒಂದು ಅತ್ಯುತ್ತಮ ವೇದಿಕೆಯಾಗಿದೆ. ರಾಜಸ್ಥಾನ್ ರಾಯಲ್ಸ್ನೊಂದಿಗಿನ ನಮ್ಮ ಸಹಯೋಗ ಹಾಗು ಈ ಹೊಸ ಪ್ರಚಾರಾಂದೋಲನ #CricketMeinNoPowerCut, ನಾವು ಲಕ್ಷಾಂತರ ಕ್ರಿಕೆಟ್ ಅಭಿಮಾನಿಗಳನ್ನು ತಲುಪಿ, ಪ್ರಸ್ತುತದ ಹಾಗೂ ಸಂಭಾವ್ಯ ಗ್ರಾಹಕರ ಮೇಲೆ ಗಣನೀಯ ಪ್ರಭಾವ ಏರ್ಪಡಿಸುವುದಕ್ಕೆ ಅವಕಾಶಗಳನ್ನು ಒದಗಿಸುತ್ತದೆ. ನಿರಂತರವಾದ ಆವಿಷ್ಕಾರಗಳು ಮತ್ತು ತನ್ನ ಕೊಡುಗೆಗಳಲ್ಲಿ ಸುಧಾರಣೆಗಳ ಮೂಲಕ ತನ್ನ ಗ್ರಾಹಕರಿಗೆ ಮೌಲ್ಯ ಒದಗಿಸಲು ಮತ್ತು ಅತ್ಯುತ್ತಮ ಉತ್ಪನ್ನ ವಿಶ್ವಸನೀಯತೆಗಾಗಿ ಲೂಮಿನಸ್ ಸಾಬೀತಾದ ಪುರಾವೆ ಹೊಂದಿದೆ. ಈ ಹೊಸ ಪ್ರಚಾರಾಂದೋಲನವು, ಕ್ರೀಡೆಯನ್ನು ತಡೆಯಿಲ್ಲದೆ ಆನಂದಿಸಬೇಕೆನ್ನುವ ಕ್ರಿಕೆಟ್ ಅಭಿಮಾನಿಗಳಿಗಾಗ್ಯೇ ವಿಶೇಷವಾಗಿ ಬರುತ್ತಿದೆ.”ಎಂದು ಹೇಳಿದರು.
“ಕ್ರಿಕೆಟ್ ಅತಿಯಾಗಿ ತೊಡಗಿಕೊಳ್ಳುವಂತಹ ಮತ್ತು ಪರಸ್ಪರ ಸಂವಾದದ ಕ್ರೀಡೆಯಾಗಿರುವುದರಿಂದ ನಮ್ಮ ಸ್ಟಾರ್ ಉತ್ಪನ್ನಗಳಾದ ಐಕಾನ್ ಮತ್ತು ಐಕ್ರೂಜ್(Icon and iCruze )ಅನ್ನು, ನಮ್ಮ ಗ್ರಾಹಕರಿಗೆ ತಡೆರಹಿತ ವಿದ್ಯುಚ್ಛಕ್ತಿ ಬ್ಯಾಕ್ಅಪ್ನ ಖಾತರಿ ಮತ್ತು ಭರವಸೆಯ ಜೊತೆಗೆ, ಆನಂದಮಯ ವೀಕ್ಷಣಾ ಅನುಭವವನ್ನು ನೀಡುವುದಕ್ಕಾಗಿಯೇ ನಿಖರವಾಗಿ ವಿನ್ಯಾಸಗೊಳಿಸಲಾಗಿದೆ.”ಎಂದು ಅವರು ಸೇರಿಸಿದರು.
ಒಂದು ತಿಂಗಳ ಪ್ರಚಾರದ ಭಾಗವಾಗಿ ಲೂಮಿನಸ್, ಅನೇಕ ಸ್ಪರ್ಧೆಗಳನ್ನೂ ಏರ್ಪಡಿಸಲಿದ್ದು, ಅಭಿಮಾನಿಗಳು ಇದರಲ್ಲಿ ಭಾಗವಹಿಸಿ ಕೌತುಕಮಯವಾದ ಬಹುಮಾನಗಳನ್ನು ಗೆಲ್ಲಬಹುದು. #CricketMeinNoPowerCut ಸುತ್ತ ಒಂದು ಕಂಟೆಂಟ್ ರಚಿಸುವ ಸಲುವಾಗಿ ಬ್ರ್ಯಾಂಡ್ ಅನೇಕ ಪ್ರಭಾವಕರೊಡನೆ ಕೂಡ ಸಹಯೋಗ ಏರ್ಪಡಿಸಿಕೊಂಡಿದೆ. ಅಭಿಮಾನಿಗಳೇ ಈ ಪ್ರಚಾರದ ಹಿಂದಿರುವ ಪ್ರಾಥಮಿಕ ಪ್ರೇರಣೆಯಾಗಿರುವುದರಿಂದ, ಕ್ರಿಕೆಟರ್ಗಳಿಗಾಗಿ ತಮ್ಮ ಸಲಹೆಗಳನ್ನು ಹಂಚಿಕೊಳ್ಳುವ ಮೂಲಕ ಈ ಪ್ರಚಾರದ ಮುಂದಿನ ಜಾಹೀರಾತಿನಲ್ಲಿ ಪಾಲ್ಗೊಳ್ಳುವ ಅವಕಾಶ ಗಿಟ್ಟಿಸಿಕೊಳ್ಳಲು ಒಂದು ಸ್ಪರ್ಧೆ ಏರ್ಪಡಿಸಲಾಗಿದೆ.
“ಬೇಸಿಗೆಯಲ್ಲಿ ಯಾರಿಗೆ ತಾನೇ ಪವರ್ ಕಟ್ ಇಷ್ಟವಾಗುತ್ತದೆ! ಅದರಲ್ಲೂ ಐಪಿಎಲ್ ಸೀಸನ್ನಲ್ಲಿ! ಈ ಪರಿಕಲ್ಪನೆಯ ಹೃದ್ಭಾಗ ತಟ್ಟುವುದು ನಮ್ಮ ಗುರಿ. ತಮ್ಮ ಅಧಿಕ ಸಾಮರ್ಥ್ಯದ ಇನ್ವರ್ಟರ್ಗಳೊಂದಿಗೆ ಲೂಮಿನಸ್ ವಿದ್ಯುತ್ ಕಡಿತ ಇಲ್ಲದಿರುವುದನ್ನು ಖಾತರಿಪಡಿಸುವುದು ಮಾತ್ರವಲ್ಲದೆ, ನಿಮ್ಮ ಎ.ಸಿ.ಯಂತಹ ಹೆವಿಡ್ಯೂಟಿ ಸಾಧನಗಳು ಓಡುವುದನ್ನೂ ಖಾತರಿಪಡಿಸುತ್ತವೆ. ಆದ್ದರಿಂದಲೇ ನಾವು #CricketMeinNoPowerCuts” ಎಂದು ಹೇಳುತ್ತಿದ್ದೇವೆರ್.”ಎಂದು ಹೇಳುತ್ತಾರೆ, ಗ್ರೇ ಗ್ರೂಪ್ನ ಚೇರ್ಪರ್ಸನ್ ಮತ್ತು ಗ್ರೂಪ್ ಸಿಇಒ ಅನುಷ ಶೆಟ್ಟಿ.
ಕಳೆದ 35 ವರ್ಷಗಳಿಂದ ಲೂಮಿನಸ್ ಪವರ್ ಟೆಕ್ನಾಲಜೀಸ್, ಪವರ್ ಬ್ಯಾಕ್ಅಪ್ ಪರಿಹಾರಗಳನ್ನು ಒದಗಿಸುವಲ್ಲಿ ಮುಂಚೂಣಿಯಲ್ಲಿದೆ. ಐಕಾನ್(Icon), ಪ್ರೀಮಿಯಮ್ ಅತ್ಯಾಧುನಿಕ ನೋಟವಿರುವ ಭಾರತದ ಪ್ರಪ್ರಥಮ ಇನ್ವರ್ಟರ್ ಆಗಿದ್ದು, ಹಿಂದೆಂದೂ ಕಂಡಿರದ ಸುರಕ್ಷತೆ ಮತ್ತು ಸೌಲಭ್ಯದ ಅಂಶಗಳನ್ನು ಹೊಂದಿದೆ. ಪ್ರಬಲವಾದ ಬ್ಯಾಟರಿ ಬ್ಯಾಕ್ಅಪ್ ಇರುವ ಅದು, 3 BHK ಮನೆ ಮತ್ತು ಶೋರೂಮ್ನ ಲೋಡ್ ಓಡಿಸಲು ಸಜ್ಜಾಗಿದ್ದು, ಇದು ಅದರ ಅತಿದೊಡ್ಡ ಮಾರುಕಟ್ಟೆ ವರ್ಗವಾಗಿದೆ. ಹೈ-ಕೆಪಾಸಿಟಿ(ಅಧಿಕ ಸಾಮರ್ಥ್ಯದ) ಇನ್ವರ್ಟರ್, ವಾಣಿಜ್ಯ ಬಳಕೆದಾರರಿಗೆ ಒಂದು ವರದಾನ. ಶೂನ್ಯ ಶಬ್ದವಿರುವ ಬಲಿಷ್ಟ ಇವರ್ಟರ್ ಆಗಿರುವ ಇದು, 2KVA ಗಿಂತ ಹೆಚ್ಚಿನ ಅಧಿಕ ಸಾಮರ್ಥ್ಯದ ಲೋಡ್ಗಳ ಅವಶ್ಯಕತೆ ಇರುವ ಕಚೇರಿಗಳು, ಶೋರೂಮ್ಗಳು, ಬ್ಯಾಂಕ್ಗಳು, ದಂತ ಚಿಕಿತ್ಸಾಲಯಗಳು, ಶೈಕ್ಷಣಿಕ ಸಂಸ್ಥೆಗಳು, ರೆಸ್ಟಾರೆಂಟ್ಗಳು, ಸಲೂನ್ಗಳು, ಐಸ್-ಕ್ರೀಮ್ ಪಾರ್ಲರ್ಗಳು ಮುಂತಾದವುಗಳ ಅವಶ್ಯಕತೆಗಳನ್ನು ಪೂರೈಸುತ್ತದೆ. ಹೈ ಕೆಪಾಸಿಟಿ ಇನ್ವರ್ಟರ್, ಏರ್-ಕಂಡೀಷನರ್, ಎಲ್ಲಾ ಅಡುಗೆಮನೆ ಸಾಧನಗಳು ಇತ್ಯಾದಿ ಭಾರೀ ಲೋಡ್ಗಳನ್ನೂ ಸುಲಭವಾಗಿ ಓಡಿಸುತ್ತದೆ.
Ø Offering a promise of uninterrupted cricket, the leading power solutions provider and the title sponsor of Rajasthan Royals for IPL 2023, Luminous Power Technologies has launched its latest campaign in partnership with AutumnGrey
May 02, 2023, Bengaluru,As the IPL fever grips the country, the leading power and energy solutions provider, Luminous Power Technologies, has launched its new campaign #CricketMeinNoPowerCut to showcase a range of high-capacity inverters that runs all the heavy load with ease and fast charging inverters (ICON). The campaign has recently been aired on all digital platforms including Twitter, Facebook, Instagram and YouTube and will also be promoted on TV, Print and OTT.
India fears a torrid summer of long power cuts, every year. Summer is also the time for Indian Premier League, which is one of the most eagerly awaited sporting events amongst the cricket fans across India. Every passionate cricket loving Indian hates missing moments from the cricket match, especially those fans, who wants to watch IPL with no power interruptions. Offering a promise of uninterrupted watching experience to the cricket enthusiasts and fans during this IPL season, Luminous’ new campaign, #CricketMeinNoPowerCut, endeavours to illustrate the importance of power back-up with fast charging and heavy-duty inverters.
Being the Title Sponsor of the Rajasthan Royals for this season, the first campaign film released as part of the campaign, also features leading players of the team like Yuzvendra Chahal, Ravichandran Ashwin, Jos Buttler who are encouraging the fans to bring home a Luminous inverter for uninterrupted and enhanced cricket viewing experience.
Speaking on the new campaign Ms. Neelima Burra, Senior VP and Chief Strategy, Transformation and Marketing Officer – Luminous Power Technologies said, ” IPL has always been an excellent platform for brands to grab cricket fans’ interest. Our partnership with Rajasthan Royals and the launch of this new campaign, #CricketMeinNoPowerCut, provides us with opportunities to reach out to millions of cricket fans and create substantial impact on our current and prospective customers. Luminous has a proven track record for excellent product reliability and for providing value to its customers through constant innovations and improvement in its offerings. This new campaign is especially for those cricket fans and lovers who want to enjoy the sport uninterrupted. “
“Cricket is an extremely engaging and interactive sport and hence our star products – Icon and iCruze are perfectly designed to give our consumers the guarantee and assurance for an uninterrupted power backup and an enjoyable enhanced watching experience,” she added.
As part of this one-month-long campaign, Luminous is also running multiple contests where fans can participate and get a chance to win exciting gifts. The brand is also collaborating with multiple influencers, for creating content around #CricketMeinNoPowerCut. As fans are the primary inspiration behind this campaign, a contest is being run where a few fans will get a chance to feature in the next ad of this campaign, by sharing their advice for the cricketers.
“Who likes power-cuts in Summers! And more so, if it’s during an IPL season! Our idea was sitting in the core of this context. Luminous inverters with its high-capacity inverters not only ensures you don’t have power cuts but also ensures you can run your heavy-duty devices like an AC. So, as we say it, #CricketMeinNoPowerCuts” says Anusha Shetty, Chairperson and Group CEO at the Grey Group.
Luminous Power Technologies has been at the forefront of offering power backup solutions for the last 35 years. Icon is India’s first inverter with premium ultra-modern looks that comes with unprecedented safety and convenience features. With a strong battery back-up, it is equipped to run the load of a 3 BHK home and showroom which constitutes the biggest market segment. The High-Capacity Inverter is truly a technological marvel for the commercial users. A zero-noise strong inverter, it will cater to offices, showrooms, banks, dental clinics, educational institutions, restaurants, salons, ice cream parlours etc., where higher capacity loads over 2KVA is needed. High-Capacity Inverters can comfortably run heavy loads like air-conditioners, all kitchen appliances etc.
Investors have missed INR 150Cr in gains, it’s time to get your portfolio reviewed by experts
Dezerv launches a campaign to urge investors to review their portfolios through its Wealth Monitor app
25th April 2023, Mumbai: Tracking the markets and ascertaining the optimal level of diversification and performance in investments is a common struggle for many individuals. Most Individuals lack the time and expertise required to effectively track their portfolios and make informed decisions. Consequently, portfolios may become overdiversified and/or underperform. Fortunately, Dezerv, one of India’s fastest growing investments platforms, has launched a new video campaign highlighting the need of having your portfolio reviewed by a team of expert investment professionals. Dezerv delivers this through its user-friendly Wealth Monitor app that provides investors with a simple and effective way to review their portfolio, receive a comprehensive analysis of their holdings, and obtain actionable insights for corrective actions.
Dezerv’s Wealth monitor app has identified over INR 150 Cr in missed gains among the portfolios that have been reviewed. Interestingly, 1 out of 4 mutual fund portfolios in India are not optimally diversified is what the company has noted. This reinforces the need for timely review and corrective actions while managing your portfolio. The app currently has over thousands of users and has over INR 2885Cr in assets under tracking (AUT).
The recently launched video campaign has been conceptualized and created by Dezerv and Bombay Locale. One of the videos showcases 2 kinds of people on a holiday – one who is stressed about his investments because of some change in the market and one who is confident about his investments, and how they navigate a stressful market situation on a holiday. The aim of the video is to showcase the peace of mind investors can have if they rely on experts with their money.
Commenting on the campaign, Sandeep Jethwani, Co-founder and CEO of Dezerv, said “As the market landscape continues to evolve, you require a dedicated team of experts who can navigate through the uncertainties and deliver consistent results. We at Dezerv recognize this as the need of the hour and are committed to providing all investors with the opportunity to create long-term wealth. Through our #reviewed by experts campaign, we want to reinforce this very message that helps enable our mission further”
The company is one of the first few companies in India to receive the ISO 27001:2013 certification. Dezerv has analyzed over INR 4800 crores of assets and handled over INR 2000 crores of investments entrusted by their clients, and now operates from three major cities in India – Mumbai, New Delhi, and Bengaluru.
~ All-New Bolero MaXX Pik-Up range has been engineered to offer path-breaking features and performance at unbeatable value ~
~ Delivers big on mileage, performance, comfort, safety and productivity, leading to more profitability ~
~ All-New Bolero MaXX Pik-Up range to reinforce Mahindra’s commitment to customers: all-new vehicle with state-of-the-art features yet unchanged price ~
Payload capacities ranging from 1.3t to 2t including an impressive 3050 mm cargo bed, a first in industry in this segment New m2Di engine with superior power and torque, making it capable of handling heavy loads with ease Powerful fleet management technology powered by iMAXX connected solution with over 50 features accessible on a mobile app in six languages, providing key insights for vehicle tracking, route planning, expense management, geo-fencing and vehicle health monitoring Available in two series – HD series (HD 2.0L, 1.7L and 1.7, 1.3) and City series (City 1.3, 1.4, 1.5 and City CNG)
Bengaluru, April 26, 2023: Mahindra & Mahindra (M&M), the makers of Bolero Pik-Up – the No.1 pickup brand in India – today launched its All-New Bolero MaXX Pik-Up range. Starting at a price of Rs. 7.85 Lakh (ex-showroom) the All-New Bolero MaXX Pik-Up range has been engineered to offer powerful features and performance delivering an unprecedented value proposition to customers and operators.
Lighter, more compact and versatile, the All-New Bolero MaXX Pik-Up range sets new benchmarks for payload capacity, fuel efficiency, safety and the overall driving experience. It also incorporates smart engineering to deliver much greater value than ever before.
The new Bolero MaXX Pik-Up range can be booked at a minimum down payment of INR 24,999, with Mahindra also offering attractive financing schemes for a seamless purchase and ownership experience.
The All-New Bolero MaXX Pik-Up range promises to be a game changer with an all-new platform, while carrying over the core values and strengths that are synonymous with the Bolero DNA – robustness, toughness, reliability, low maintenance cost and high resale value. It also maintains the minimalist and timeless design language of Bolero that dominates urban roads and highways across the country.
Veejay Nakra, President, Automotive Division, M&M, said, “As a company deeply committed to the ‘Make in India’ initiative, we take immense pride in pioneering and developing products that are not only customer centric but also reflect our commitment to contribute towards India’s economic growth. At Mahindra, we constantly strive to enrich the lives of our customers by providing them with versatile vehicles that enable growth and prosperity. The all-new Bolero MaXX Pik-up range offers state-of-the-art features, unmatched power, maximum payload capacities and higher mileage, promising that each journey is productive and fatigue-free for drivers. It stands out as the worthy choice for anyone looking for a truly MaXXimum experience. With this product range we are glad to showcase Mahindra’s unwavering commitment to delivering unparalleled value to customers and establishing new standards of excellence within the pick-up segment.”
R. Velusamy, President, Automotive Technology and Product Development, M&M, said, “The development of the highly versatile new platform that underpins the All-New Bolero MaXX Pik-Up range is the outcome of over three years of innovative work by a dedicated team of engineers at Mahindra Research Valley. The breakthrough aspect is the ability to offer two series of products of differing cargo lengths and payload capacities ranging from 1.3t to 2t, thereby maximizing efficiency and productivity, while also offering the choice of diesel and CNG. We have significantly upgraded the m2Di engine for this application, by increasing torque and power to cater to payloads of up to 2t, while also offering impressive fuel efficiency. At the same time, we have integrated car-like iMAXX connectivity technology, which is a first in segment. All these winning features combine to make the All-New Bolero MaXX Pik-Up range deliver increased productivity and earning potential while enhancing the driving experience for our customers.”
Mahindra has sold more than two million Pik-Up units since the brand was first launched. Its range of vehicles, designed and built in India for India, is uniquely suited to the country’s logistics needs making it the backbone of the country’s last-mile logistics network.
The All-New Bolero MaXX Pik-Up range comes in two series – HD series (HD 2.0L, 1.7L and 1.7, 1.3) and City series (City 1.3, 1.4, 1.5 and City CNG) – and is designed to provide customers higher operational and earning capability as well as a seamless and delightful on-road experience. Additionally, the new range offers higher payload capacity, better mileage and performance, improved comfort and safety, and a highly reliable and efficient transport solution.
Pricing details (ex-showroom) below:
CITY Range HD Range
CITY 1.3 LX CBC Rs 7.85 Lakh HD 1.7 LX CBC RS 9.26 Lakh
CITY 1.3 LX Rs 7.95 lakh HD 1.7 LX Rs 9.53 Lakh
CITY 1.4 LX CBC Rs 8.22 Lakh HD 1.7L LX Rs 9.83 Lakh
CITY 1.4 LX Rs 8.34 Lakh HD 2.0L LX CBC Rs 9.99 Lakh
CITY 1.5 LX CBC Rs 8.22 Lakh HD 2.0L LX Rs 10.33 Lakh
CITY 1.5 LX Rs 8.34 Lakh
CITY CNG Rs 8.25 Lakh
VXi variant is priced Rs 25000 to Rs 30000 higher than LX variant Gold colour is Rs 5000 higher than White colour
Annexure – About the All-New Bolero MaXX Pik-Up range:
MaXX Performance The disruptive range of Bolero MaXX Pik-Up has varying power and torque nodes of 52.2kW/200Nm and 59.7kW/220Nm and is powered by Mahindra’s advanced m2Di engine with diesel and CNG options. The new range comes with multiple payload capacities ranging from 1.3t to 2t, cargo bed length up to 3050 mm ensuring greater loadability for transporting goods.
MaXX Technology The entire Bolero MaXX Pik-Up range is equipped with iMAXX connected solution that allows customers and fleet owners to conveniently monitor their vehicles using the iMAXX app on their phones. The app is available in six languages – English, Hindi, Tamil, Kannada, Telugu and Malayalam – making it easier for users to operate pan-India. With over 50 features, including vehicle tracking, route planning, expense management, geo-fencing and health monitoring, iMAXX offers key insights to improve fleet management and much more.
MaXX Comfort The Bolero MaXX Pik-Up range includes a plethora of features that ensure superior comfort and functionality. The CMVR certified D+2 seating and height-adjustable driver seats ensure superior comfort for long journeys. The exteriors and interiors of the cabin have also been completely redesigned making it suitable for both city and highway application. The vehicle is also designed to offer easy entry and exit to cabin enhancing the overall comfort.
MaXX Safety Turn safe lights and wider wheel tracks have been added for improved on-road visibility, stability and handling leading to better safety. The single-piece BSO (body side outer) helps with improved strength and rigidity. Higher loading capability is provided by the stress-peened suspension and shorter rear overhangs, HSLA (high strength low alloy) parts have been used to improve durability of vehicle. With all these features combined, the Bolero MaXX Pik-Up range provides greater payload capability and cargo utilization, making it an excellent choice for those looking for a dependable and efficient pick-up vehicle.
Class leading features of the all-new Bolero MaXX Pik-Up range:
All-new m2DI engine for superior certified mileage & performance CMVR certified D+2 seating Height-adjustable driver seats for comfort OEM fitted connected vehicle solutions – iMaXX connected solution for fleet management Higher payload capability 2 ton with cargo bed up to 3050 mm long for better loadability All-new cabin exteriors and interiors Turn safe lights for better on-road visibility 20,000 km service interval Wider wheel track Wider Cargo for higher Cargo Utilization
Key Variant Highlights
Bolero MaXX Pik-Up HD 2.0L
Equipped to overcome rugged terrain such as rural and hilly areas First-in-segment cargo bed length of 3050 mm and payload of 2 tonne makes it a segment leader due to its loading capability The new 2-tonne proposition caters to applications and usage in the entry-level LCV segment Robust chassis and strong body Best-in segment 7R16 tyre ensures stability and withstands wear and tear during loading Suitable for demanding applications such as construction, agriculture and fisheries, making it ideal for heavy-duty deliveries
Bolero MaXX Pik-Up HD 1.7L, 1.7 and 1.3
This is an upgraded version of the Big Bolero Pik-Up Designed for intercity applications such as transporting fruits and vegetables, and other heavy loads Impressive payload option of 1.7 & 1.3 tonne and cargo length options of 3050mm and 2765mm Class leading 7R15 tyre
Bolero MaXX Pik-Up City 1.5 & 1.4
Designed for intra-city use and ideal for fleet owners and commercial vehicle buyers who require a smaller, more fuel-efficient pickup truck With its impressive payload option of 1.5 & 1.4 tonne, cargo length of 2640 mm and fuel efficiency of 17.2 km/l, this vehicle is perfect for delivering goods in crowded cities Torque of 200Nm and bigger tyre make it easy to carry any load with ease
Bolero MaXX Pik-Up City 1.3
Designed for intra-city use and ideal for fleet owners and commercial vehicle buyers who require a smaller, more fuel-efficient pickup truck With its impressive payload of 1.3 tonne, cargo length of 2500 mm and fuel efficiency of 17.2 km/l, this vehicle is perfect for delivering goods in crowded cities Torque of 200Nm and bigger tyre make it easy to carry any load with ease
Bolero MaXX Pik-Up City CNG
Suitable for businesses looking for an environment-friendly fuel-efficient option Payload capacity of 1.2 tonne and cargo length of 2500mm makes it ideal for small business deliveries and logistics A reliable and powerful intra-city transport solution
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