ಶಾಂತವೇರಿ ಗೋಪಾಲಗೌಡರ ಜನ್ಮ ಶತಮಾನೋತ್ಸವವನ್ನು ಇದೆ ದಿನಾಂಕ 14.03.2022 ರಿಂದ ದಿನಾಂಕ 14.03.2023 ರವರೆಗೆ ಶಾಂತವೇರಿ ಗೋಪಾಲಗೌಡರ ಜನ್ಮ ಶತಮಾನೋತ್ಸವ ಎಂದು ಆಚರಿಸಲು ಶಾಂತವೇರಿ ಗೋಪಾಲಗೌಡ ಸಮಾಜವಾದಿ ಪ್ರತಿಷ್ಠಾನ ( ರಿ ) ಹಾಗೂ
ಶಾಂತವೇರಿ ಗೋಪಾಲಗೌಡ ಶತಮಾನೋತ್ಸವ ಆಚರಣೆ ಸಮಿತಿಯ ಅಧ್ಯಕ್ಷರು ಹಾಗೂ ಮಾನ್ಯ ಗೃಹ ಸಚಿವರಾದ ಶ್ರೀ ಆರಗ ಜ್ಞಾನೇಂದ್ರರವರು ಸನ್ಮಾನ್ಯ ಮುಖ್ಯಮಂತ್ರಿಗಳನ್ನು ಕೋರಿರುತ್ತಾರೆ .
ಈ ಬಗ್ಗೆ ಸಕಾರದ ವತಿಯಿಂದ ಶತಮಾನೋತ್ಸವ ಆಚರಿಸಲು ಕ್ರಮ ಕೈಗೊಳ್ಳಲಿದ್ದಾರೆ ಎಂದು ತಿಳಿದು ಬಂದಿದೆ . ಆದರೆ ಈ ಮಧ್ಯೆ ಸಮಯಾವಕಾಶ ಕಡಿಮೆಯಿರುವುದರಿಂದ ದಿನಾಂಕ 14.03.2022 ಅವರ ಜನ್ಮ ದಿನಾಂಕ ಹಾಗೂ 99 ನೇ ವರ್ಷವಾಗಿರುವ ಕಾರಣ ಶತಮಾನೋತ್ಸವ ಉದ್ಘಾಟನಾ ಸಮಾರಂಭವನ್ನು ಶಾಂತವೇರಿ ಗೋಪಾಲಗೌಡ ವೃತ್ತ , ಅಂಬೇಡ್ಕರ್ ವೀದಿ , ವಿಧಾನ ಸೌಧ ಎದುರು ದಿನಾಂಕ 14.03.2022 ರ ಸೋಮವಾರದಂದು ಬೆಳಿಗ್ಗೆ 10.00 ಗಂಟೆಗೆ ಆಚರಿಸಲು ತೀರ್ಮಾನಿಸಿ , ಮಾನ್ಯ ಮುಖ್ಯಮಂತ್ರಿಗಳನ್ನು , ಶತಮಾನೋತ್ಸವ ಆಚರಣೆಯ ಸಮಿತಿಯ ಅಧ್ಯಕ್ಷರು ಮತ್ತು ಮಾನ್ಯ ಗೃಹ ಸಚಿವರು ಹಾಗೂ ಮಾನ್ಯ ಇಂಧನ , ಕನ್ನಡ ಮತ್ತು ಸಂಸ್ಕೃತಿ ಸಚಿವರನ್ನು ಕೋರಿಕೊಂಡಿರುತ್ತೇವೆ . ಇವರೆಲ್ಲರೂ ಭಾಗಿಯಾಗುತ್ತಾರೆ ಎಂಬುದನ್ನು ಹಾಗೂ ಆ ದಿನದಂದು ಶಾಂತವೇರಿ ಗೋಪಾಲಗೌಡರ ಅಭಿಮಾನಿ ಬಳಗದವರು , ಎಲ್ಲಾ ಹಿತೈಷಿಗಳು ಮತ್ತು ಮಲೆನಾಡು ಭಾಗದ ಎಲ್ಲಾ ಸಂಘ ಸಮಿತಿಯವರು , ಮತ್ತು ಬಂಧು ಬಾಂಧವರು ಹೆಚ್ಚಿನ ಸಂಖ್ಯೆಯಲ್ಲಿ ಹಾಜರಿದ್ದು , ಈ ಶತಮಾನೋತ್ಸವ ಉದ್ಘಾಟನಾ ಕಾರ್ಯಕ್ರಮವನ್ನು ಯಶಸ್ವಿಗೊಳಿಸಬೇಕೆಂದು ಕೋರಿಕೊಳ್ಳುತ್ತಿದ್ದೇವೆ .
ಅಂಗವೈಕಲ್ಯ , ಸಂಕೀರ್ಣ ಮತ್ತು ಬಹು ಆಯಾಮ ಅಡ್ಡ – ಕತ್ತರಿಸುವ ಸಮಸ್ಯೆಯಾಗಿದೆ . ಭಾರತೀಯ ಜನಸಂಖ್ಯೆಯ ಸುಮಾರು 27 ರೂಪದಲ್ಲಿ ಅಥವಾ ಮಿಲಿಯನ್ ಜನರು ಯಾವುದೋ ಇನ್ನೊಂದರಲ್ಲಿ ಅಂಗವೈಕಲ್ಯವನ್ನು ಹೊಂದಿದ್ದಾರೆಂದು ಗುರುತಿಸಲಾಗಿದೆ . ಅಸಾಮರ್ಥ್ಯವು ತುಂಬಾ ವೈವಿಧ್ಯಮಯವಾಗಿರುವುದರಿಂದ ಪ್ರತ್ಯೇಕವಾಗಿ ಪರಿಹರಿಸಬೇಕಾಗಿದೆ , ಇದು ಮಧ್ಯಪ್ರವೇಶಿಸಲು ಹೆಚ್ಚು ಸವಾಲಾಗಿದೆ . ಅನೇಕ ವೃತ್ತಿಪರರು ಪುನರ್ವಸತಿಯಲ್ಲಿ ತೊಡಗಿಸಿಕೊಂಡಿರುವಾಗ , ಆಕ್ಯುಪೇಷನಲ್ ಥೆರಪಿಸ್ಟ್ ಆರೋಗ್ಯ ರಕ್ಷಣೆಯ ವೃತ್ತಿಪರರಾಗಿದ್ದು , ಅವರು ಜೀವಿತಾವಧಿಯಲ್ಲಿ ಜನರೊಂದಿಗೆ ಕೆಲಸ ಮಾಡುತ್ತಾರೆ , ಅವರ ದೈನಂದಿನ ಜೀವನವನ್ನು ಉತ್ತಮಗೊಳಿಸಲು ವಿವಿಧ ದೈಹಿಕ , ಮಾನಸಿಕ , ಅರಿವಿನ ಮತ್ತು ಸಾಮಾಜಿಕ ಅಸಾಮರ್ಥ್ಯಗಳನ್ನು ಪರಿಹರಿಸುತ್ತಾರೆ .
ಆಕ್ಯುಪೇಷನಲ್ ಥೆರಪಿಸ್ಟ್ ದೈನಂದಿನ ಜೀವನ ಕಾರ್ಯಗಳಲ್ಲಿ ಸ್ವಾತಂತ್ರ್ಯವನ್ನು ಸಾಧಿಸಲು ಸಮಗ್ರ ವಿಧಾನವನ್ನು ಒದಗಿಸುತ್ತದೆ , ಉದಾಹರಣೆಗೆ ತಿನ್ನುವುದು , ಅಂದಗೊಳಿಸುವುದು , ಸ್ನಾನ ಮಾಡುವುದು , ಶೌಚ ಮಾಡುವುದು , ಹಾಸಿಗೆಯಲ್ಲಿ ಸ್ನಾನವನ್ನು ಬದಲಾಯಿಸುವುದು , ಸಾಮಾನ್ಯ ವ್ಯಕ್ತಿಗೆ ಕ್ಷುಲ್ಲಕ ಫೋನ್ ಬಳಸುವುದು ದೈಹಿಕ ಮತ್ತು ಮಾನಸಿಕ ಮಿತಿಗಳನ್ನು ಹೊಂದಿರುವ ಜನರಿಗೆ ಬೇಡಿಕೆಯಾಗಿರುತ್ತದೆ . ಔದ್ಯೋಗಿಕ ಚಿಕಿತ್ಸಕರು ಉದ್ದೇಶ ಮತ್ತು ಅರ್ಥಪೂರ್ಣ ಚಟುವಟಿಕೆಗಳ ಮೂಲಕ ಸ್ವತಂತ್ರ ಜೀವನವನ್ನು ನಡೆಸಲು ಈ ಮಿತಿಗಳನ್ನು ಹೊಂದಿರುವ ಜನರನ್ನು ಸಕ್ರಿಯಗೊಳಿಸಲು ಗಮನಹರಿಸುತ್ತಾರೆ . ಔದ್ಯೋಗಿಕ ಚಿಕಿತ್ಸಕರು ಪ್ರಾಥಮಿಕವಾಗಿ ಪರಿಸರದ ಪ್ರಾಯೋಗಿಕ ಒಳಹರಿವುಗಳನ್ನು ಬದಲಾಯಿಸುವ ಮತ್ತು ಮಾರ್ಪಡಿಸುವುದರ ಮೇಲೆ ಕೇಂದ್ರೀಕರಿಸುತ್ತಾರೆ ಮತ್ತು ಬಿಲ್ಡಪ್ ಹ್ಯಾಂಡಲ್ ಚಮಚ , ಮಾರ್ಪಡಿಸಿದ ಪನ್ , ಸ್ಟ್ಯಂಟ್ಗಳು ಮತ್ತು ಮುಂತಾದ ಮಾರ್ಪಾಡುಗಳನ್ನು ಮಾಡುತ್ತಾರೆ , ಇದರಿಂದಾಗಿ ಜೀವನದ ಗುಣಮಟ್ಟವನ್ನು ಸುಧಾರಿಸುತ್ತಾರೆ . ಅವರು ಸೆರೆಬಲ್ ಪಾಲ್ಸಿ ಆಟಿಸಂ , ಅಟೆನ್ಯನ್ ಡಿಫಿಸಿಟ್ ಹೈಪರ್ಆಕ್ಟಿವ್ ಡಿಸಾರ್ಡರ್ , ಕಲಿಕೆಯ ತೊಂದರೆಗಳು ಇತ್ಯಾದಿಗಳಂತಹ ವಿಶೇಷ ಅಗತ್ಯವಿರುವ ಮಕ್ಕಳೊಂದಿಗೆ ತಮ್ಮ ವಯಸ್ಸಿಗೆ ಸೂಕ್ತವಾದ ಕೌಶಲ್ಯಗಳನ್ನು ಸಾಧಿಸುವಲ್ಲಿ ಕೆಲಸ ಮಾಡುತ್ತಾರೆ .
ಅಖಿಲ ಭಾರತ ಆಕ್ಯುಪೇಷನಲ್ ಥೆರಪಿಸ್ಟ್ ಅಸೋಸಿಯೇಷನ್ ( AIOTA ) , ಭಾರತದಲ್ಲಿನ ಆಕ್ಯುಪೇಷನಲ್ ಥೆರಪಿಸ್ಟ್ನ ಪೋಷಕ ಸಂಸ್ಥೆ ವಾರ್ಷಿಕವಾಗಿ ರಾಷ್ಟ್ರೀಯ ಸಮ್ಮೇಳನವನ್ನು ( OTICON ) ನಡೆಸುತ್ತದೆ . ಇದು ವೃತ್ತಿಯಲ್ಲಿನ ಇತ್ತೀಚಿನ ಪ್ರಗತಿಗಳನ್ನು ಪ್ರಸ್ತುತಪಡಿಸಲು ಮತ್ತು ಚರ್ಚಿಸಲು ಸೂಕ್ತವಾದ ವೇದಿಕೆಯಾಗಿದೆ . ಈ ವರ್ಷವು 59 ನೇ ವಾರ್ಷಿಕ ರಾಷ್ಟ್ರೀಯ ಸಮ್ಮೇಳನವನ್ನು ಗುರುತಿಸುತ್ತದೆ – OTICON 2022 ” ಮುಖವಾಡದ ಸಂಭಾವ್ಯತೆಯನ್ನು ಅನ್ಮಾಸ್ ಮಾಡಿ : ಆಕ್ಯುಪೇಷನಲ್ ಥೆರಪಿ ಪರ್ಸೆವ್ ” ಮತ್ತು 11 ರಿಂದ 13 ನೇ ಮಾರ್ಚ್ 2022 ರಂದು ನಡೆಯಲಿದೆ . ವರ್ಲ್ಡ್ ಫೆಡರೇಶನ್ ಆಫ್ ಆಕ್ಯುಪೇಷನಲ್ ಥೆರಪಿಸ್ಟ್ಗಳ ಅಧ್ಯಕ್ಷ ಶ್ರೀಮತಿ ಶಾನ್ ಮುಖ್ಯ ಭಾಷಣ ಮಾಡುತ್ತಾರೆ . ಜ್ಞಾನವನ್ನು ಹಂಚಿಕೊಳ್ಳಲು ಮತ್ತು ವಿನಿಮಯ ಮಾಡಿಕೊಳ್ಳಲು ದೇಶದ ಒಳಗೆ ಮತ್ತು ಹೊರಗಿನ ಖ್ಯಾತ ವಾಗ್ರಿಗಳು ಭಾಗವಹಿಸುತ್ತಿದ್ದಾರೆ . 30 ಆಕ್ಯುಪೇಷನಲ್ ಥೆರಪಿ ಕಾಲೇಜುಗಳು ಈವೆಂಟ್ಗೆ ಕೊಡುಗೆ ನೀಡುವುದರೊಂದಿಗೆ 1100 ಕ್ಕೂ ಹೆಚ್ಚು ಪ್ರತಿನಿಧಿಗಳು ಭಾಗವಹಿಸುತ್ತಿದ್ದಾರೆ . ಸಮ್ಮೇಳನವು ಪ್ರತಿ ವರ್ಷ ತನ್ನ ಸಾಟಿಯಿಲ್ಲದ ವೈಜ್ಞಾನಿಕ ಹಬ್ಬ ಮತ್ತು ಜ್ಞಾನ ಹಂಚಿಕೆಗಾಗಿ ಹೆಚ್ಚಿನ ಪ್ರಶಂಸೆಯನ್ನು ಗಳಿಸಿದೆ . ಉದಯೋನ್ಮುಖ ಚಿಕಿತ್ಸಕರಿಗೆ ಕ್ಷೇತ್ರದ ಹೆಸರಾಂತ ಭಾಷಣಕಾರರಿಂದ ಆಲಿಸಲು ಇದು ಯಾವಾಗಲೂ ವೇದಿಕೆಯಾಗಿದೆ . ಸಮ್ಮೇಳನವು ಯಾವಾಗಲೂ ದೇಶಾದ್ಯಂತ ಮತ್ತು ವಿದೇಶಗಳಲ್ಲಿನ ವೃತ್ತಿಪರರ ನಡುವೆ ಸಂವಾದಕ್ಕೆ ಒಂದು ಸ್ಥಳವಾಗಿದೆ , ಸಮುದಾಯದೊಳಗೆ ಸೇರಿರುವ ಭಾವನೆಯನ್ನು ಪ್ರಚೋದಿಸುತ್ತದೆ . ಮಾರ್ಚ್ 11 ರಂದು ರಾಷ್ಟ್ರೀಯ ಮಾನಸಿಕ ಆರೋಗ್ಯ ಮತ್ತು ನರವಿಜ್ಞಾನ ಸಂಸ್ಥೆಯ ( ನಿಮ್ಮಾನ್ಸ್ ) ನಿರ್ದೇಶಕಿ ಪ್ರೊ.ಪುತಿಮಾ ಮೂರ್ತಿ ಅವರು ಸಮ್ಮೇಳನವನ್ನು ಉದ್ಘಾಟಿಸಲಿದ್ದು , ಸಂಸದ , ನಿಸ್ವಾರ್ಥ ರಾಜಕೀಯ ನಾಯಕ , ಸಂಸದ ತೇಜಸ್ವಿ ಸೂರ್ಯ ಉದ್ಘಾಟನಾ ಸಮಾರಂಭದಲ್ಲಿ ಮುಖ್ಯ ಅತಿಥಿಗಳಾಗಿ ಭಾಗವಹಿಸಲಿದ್ದಾರೆ .
– ಡಾ.ಅನಿಲ್ ಶ್ರೀವಾಸ್ತವ ಅಧ್ಯಕ್ಷರು , AIOTA , ಶ್ರೀವಾಸ್ತವಡಾ.ಲಕ್ಷ್ಮಣನ್ನೇತುರಾಮ ಸಂಘಟನಾ ಕಾರ್ಯದರ್ಶಿ , ಓಟಿಕಾನ್ 2022 9902652502
STRENGTHENS ITS OMNI CHANNEL PRESENCE IN SOUTHERN INDIA
KARNATAKA, March 10th , 2022 : Pepperfry, India’s No.1 furniture and home products marketplace, announced the launch of two new Studios in Bangalore. The offline expansion is in line with the company’s aim to penetrate niche markets and build the largest omni-channel business in the furniture and home products segment in India. Pepperfry, which launched its first Studio in 2014, currently has 100 plus Studios across 50 plus cities in the country. South India, which forms the biggest market for Pepperfry, alone, houses 35 Studios across Bangalore, Chennai, Hyderabad, Mangalore, Kochi, Trivandrum, Kozhikode, Coimbatore, Vizag, Madurai, Kottayam, Kollam, Salem, Gulbarga, Trichy Vellore, Secundrabad, Vijayawada, and Chittoor.
The two new Studios in Bangalore are situated in prime locations at Electronic City and Battarahalli, spanning a carpet area of 1000 and 400 sq.ft respectively. Both the studios are launched in partnerships with SSVR Enterprises at Electronic City and Haritha Enterprises at Battarahalli. The Studios offer customers a first-hand experience of a curated range of furniture and décor, which is carefully selected from the differentiated portfolio of more than 1 lakh products available on Pepperfry’s website. These Studios provide the touch and feel experience for consumers to understand wood finishes and quality of these big-ticket items before purchasing them. It also houses design experts that offer complementary design consultancy thereby aiding consumers in creating their dream homes.
Building on their omni-channel network, in 2017, Pepperfry introduced a unique franchise model and in a very short span they launched 70 FOFO Studios across metros, Tier 2 and Tier 3 markets like Pathankot, Trivandrum, Patna, Bengaluru, Indore, Chennai, Guwahati and Coimbatore. For these Franchise Studios, Pepperfry decided to partner with the finest local entrepreneurs who are well versed with hyperlocal demand cycles and trends. The company revised this franchise model in 2020 to make it more lucrative for both existing and potential franchise partners. It now offers a reward structure wherein the franchise owners can benefit by earning commission of 15% (previous model: 10%) on each online transaction made via the franchise studio.
In June 2021, Pepperfry launched the Pepperfry Accelerator Program with an aim to establish over 200 Studios in one year. The objective of this newly crafted program is to exponentially expand Pepperfry’s offline footprint by adding one entrepreneur a day for the rest of the year. However, the big differentiator of the new program is the Capex required by franchise partners, which is around INR 15 lakhs – one-third as compared to the existing franchise program.
Both the models are based on 100% price parity and does not require the partner to hold product inventory, making it a mutually beneficial business association.
Speaking of the launch Amruta Gupta, Business Head, Pepperfry said, “We are delighted to expand our omni-channel footprint by launching two new Studios in Bangalore in partnership with SSVR Enterprises and Haritha Enterprises. With this, we now have 13 Pepperfry Studios in the city. At Pepperfry, our aim is to be available to our customers through as many touchpoints as possible, offering great variety at great price points. Thus, in the current times where individuals have become more conscious towards their home-environment and are investing behind creating a space that is functional and aesthetic, we believe our Studios will aid consumers in creating an ideal home.”
Vaishnavee Subramaniam & Guruprasad Soundarrajan, Owners, SSVR Enterprises said, “We have been in Franchise Partnership with Pepperfry since 2019 and own 2 Pepperfry franchisees in Coimbatore & Chennai. This is our 3rd franchise studio with Pepperfry and we are happy to partner with India’s leading home and furniture marketplace. Pepperfry has pioneered a truly differentiated omnichannel business and we are glad to join them in their journey to create the largest omnichannel home and furniture business.”
Vimal Kumar Jain, Owner, Haritha Enterprises (franchise partner) further added, “We are extremely happy partnering with Pepperfry and being a part of their journey in building the largest omni-channel business in the furniture and home products segment in India.”
~ India retains its place amongst the top-3 focus markets for South African Tourism~ ~Mumbai, Delhi, Bengaluru, Chennai and Pune continue to be top Indian source markets to South Africa~ ~Over 1 in 4 Indian arrivals to South Africa are motivated by MICE~ ~Ahmedabad emerges as one of the fastest growing source markets in India~
Bengaluru, 09th March 2022: To accelerate travel recovery momentum in India, South African Tourism looks at capitalizing on strong consumer demand in the country with their biggest travel trade initiative in India – their annual Roadshow. The tourism board showcased long-term investment and interest in the Indian market and outlined a strategic roadmap to garner 64% YoY increase in Indian visitors in 2022.
Travelling to the Indian cities of Mumbai, Delhi, Bengaluru and Ahmedabad this year, the 36-member South African trade delegation reiterated the tourism board’s emphasis on expanding the destination and product offering – thus, offering Indian consumers More & More! In addition to experiences, representatives from accommodation establishments, destination management companies, South African Provinces, SMMEs and women-owned companies showcased their product and services, while engaging Indian travel and trade associates.
India retains its place amongst the top-3 focus markets for South African Tourism. This is aided by the fact that prior to the pandemic, India served as the 8th largest international source market for South Africa. The country is expected to maintain its position in the top-10 this year as well. Mumbai, Delhi, Bengaluru, Chennai and Pune continue to be top Indian source markets to South Africa.
“We have spent the last two years hoping for and preparing for this exact moment – the return of travel! As South African businesses land on Indian shores, we are excited to be introducing our partners and consumers to a host of value-driven and thoughtfully crafted adventures. Our evolved brand strategy will help us drive South Africa’s value proposition across stakeholders while creating customized engagement models to suit the unique requirements from each of our target regions within India. We are already seeing an uptick in forward travel bookings and hope to further build aspiration and intent to travel,” said Neliswa Nkani, Hub Head, MEISEA, South African Tourism.
With 9% of total Indian visitors to South Africa travelling from Bengaluru, the city is amongst the top-3 source markets for South African Tourism in India. Majority visitors from the Silicon Valley of India travel for leisure (47%) and business & MICE (43%). Solo travellers and bleisure travellers are the most frequent traveller segments to South Africa. The year-end period starting from September, October, November and December are preferred travel months amongst Bangaloreans for their South Africa trips.
Through a press conference, the tourism board highlighted that boosting connectivity and ease of travel to the destination was a core area of focus this year. The destination, which remains open to Indian travellers, is also processing tourist visas on priority. At present, several stop-over flights fly from India to South Africa, including Emirates, Etihad, Qatar Airways, Air Arabia, Ethiopian Airlines, Kenya Airways and Air Mauritius. Travellers from India to South Africa will be required to produce a negative PCR (polymerase chain reaction) test, not older than 72 hours from the time of departure from the country of origin to South Africa. Revealing future steps on connectivity and value, Neliswa Nkani added, “We are glad to announce that we on track to roll-out e-visas in India in the coming months. We are also conscious of the need for value-driven itineraries and are undertaking bullish measures to ensure that every rupee spent ensures maximum returns. By engaging with airlines on subsidized fares for the India market, we are looking to bring down the cost of travel remarkably.”
While consolidating its position in wildlife, adventure and cultural offerings, the destination will also target the niche film tourism market, for which South African Tourism has seen an upswing in enquiries and destination shoots. In order to arrive at this, the destination is engaging aggressively with production houses and OTT platforms.
To supplement recovery efforts and bring the destination alive by introducing the sights, sounds and tastes of South Africa to Indian consumers and corporates, the tourism board is also hosting several experiential events in Mumbai and Delhi immediately following the Roadshows. With performances by South African dance troupes, indigenous music, delectable food cooked by South African chefs and various culturally immersive activities, destination South Africa is all set to engage and delight Indian audiences. South African Tourism is also hosting a networking evening for travel trade partners in Mumbai.
Well-timed with the easing of international travel restrictions in India, these strategic efforts are expected to increase summer outbound traffic to South Africa and contribute to the recovery of the tourism sectors in both countries.
Bengaluru: Results of five elections to state assemblies are about communication and connect – in the big state of Uttar Pradesh it was correct communication said unabashedly, and in the hard fought battleground of Punjab, it was clamour for change that had clear connect with people.
We do not have the luxury of final count but the Exit polls or Post polls surveys in UP, Punjab, Uttarakhand, Goa and Manipur have added much to our knowledge quotient and allowed us to indulge in this analysis.
Uttar Pradesh again going the BJP way point to the mapping of welfare schemes to women voters. The benefits of (ration and prashasan) were effectively communicated by Chief Minister Yogi Adityanath and the party leadership. The welfare schemes spoke for themselves while allowing the BJP leadership to attack the opposition. On the other hand, the opposition made a shrill campaign without anything to show.
The giant campaign machinery of BJP and the typical campaign of Narendra Modi fighting every election with the same vigour, and the perfect vote bank polarization contributed to Yogi becoming UPYogi again. Hijab issue does not seem to have had much effect in UP because the Muslim women have become neutral on Modi in 2019.
Kashi corridor added further hope and trust to the UP voters about Modi-Yogi as doers. What does UP or Punjab results mean to Karnataka, especially the ruling BJP? The party and the government will have to answer many questions, including anti-incumbency. Last week’s budget does not offer any grand answer that could have set direction for the 2023 elections.
Unlike Akhilesh Yadav in UP, Congress party state chief DK Shivakumar is aggressive in words & deeds, does not shy away from street fights or borrowing from the BJP’s strategy book to hit back. To combat DKS, Chief Minister BS Bommai has to be Yogi Adityanath and more.
BJP should stop the drift and look at Karnataka as 2 entities in 1 state. Treat capital Bengaluru as a separate unit and the rest of the state as another entity. Tech driven economy slogan does not bring votes in rest of Karnataka as it sells in Bengaluru.
To counter aggressive Congress, BJP has to set the agenda – political programmes, development narrative, caste combinations and cluster campaign.
Arvind Kejriwal is going to win Punjab because he changed the communication narrative with change (badlav) itself as the central theme. In Karnataka, both BJP and Congress have to relook at their communication strategy. There is scope for both, but one party will win. And the party that scripts distinct communication will come the winner.
City Today News 
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