The campaign highlights Aakash Institute as a coach, an enabler and as a partner for students and parents in any and every situation
It will be aired on leading TV channels as well as online mediums like YouTube and OTT platforms from today
Bengaluru, 10th June 2020:Aakash Educational Services Ltd. (AESL), the national leader in test preparation services, has launched a television campaign titled “Padhai Hamari Jaari Hai” highlighting Aakash Institute as a coach, an enabler and as a partner for students and parents at every step of their journey,no matter what the situation is.
The TVC will be aired on leading TV channels pan-India and online channels including YouTube and OTT platforms. It will be a 40 second one on TV Channels and a 90 second commercial on online channels.
With the launch of this campaign, AESL reiterates its mission to help mitigate the impact of the Covid-19 epidemic by ensuring continuous support to students. The campaign is aimed at informing students and parents about the initiatives taken by AESL to ensure that learning goes on.
The campaign focuses on bridging the gap between geographies and making students and parents aware of AESL’s online learning platforms. All regular classroom batches of AESL are running on schedule without any delay or disruption, with the faculties taking live online classes.
The ad campaign focuses on AESL’s Classroom Online Study Plan offered to maintain continuity in the student’s study schedule. The Online Study Plan includes features like Daily Video Lectures, Daily Live Classes, Daily Practice Tests, Live Doubt Sessions and Weekly and Monthly Tests.
Commenting on the launch of the TV Commercial, MrAakash Chaudhry, Director and CEO of Aakash Educational Services Limited (AESL)said, “The core objective of this campaign is to help parents and students understand and embrace the advantages of tech-enabled learning offered by AESL in these tough times. Students are invited to start their preparation online and when classroom branches open up, they can continue there then. The campaign will be aired on TV as well as on online channels, which will not only give it a mass outreach but will also help in engaging with students on the online platform. We want to reiterate that AESL is one of the best choices for the students aspiring to become doctors and engineers.”
Since the outbreak of the pandemic, Aakash Digital, an online learning platform of Aakash Educational Services Limited (AESL), has seen four times increase in the number of daily active users in April 2020 as compared to the previous year.
While there are numerous charities being promoted in our country in its battle against Covid-19 there are numerous other deserving local charities that don’t get much visibility and are at the frontlines of the battle.
Poker, now a recognized sport combines a mix of mind skills and patience. During the lockdown it would only make sense for seasoned players to practice social distancing and take to the game online.
In going vocal for local, Arjun Rampal, Team PokerHigh and Team Mamut Communications came up with a novel way of generating funds for local charities while poker players played their favorite sport.
Within 2 short weeks and with the help of an influencer campaign the initiative was launched in Bangalore and Chennai. Some of the key influencers for the 2 cities were
Aviva Bidapa and Megha Kapoor for Team Bangalore and Cary Edwards and Sameea Bangera for Team Chennai.
Team Bangalore chose to support their charity CUPA (Compassion Unlimited Plus Action) CUPA was the first-ever animal shelter of it’s kind in Bengaluru set up in 1991 by Miss Crystal Rogers. She wrapped up a life in England to take in suffering animals & provide a safe space for healing and happiness.
Team Chennai supported Pudhiya Udhayam which was founded in 2016 with a purpose of assisting people in their time of need. At the front-lines of cyclones, floods and now Covid-19, over the past few months they have assisted over 10,000 people with funds, food and medicine.
The Initiative ran for 2 very exciting weeks and Rs. 2,11,228/- was generated for these deserving charities.
Arjun Rampal Note: Due credit needs to be given to all our people at the frontlines in our battle against Covid-19. It goes without saying that when we put our minds together as we do in poker, we can all do our part to help our fellow brothers and sisters.
POKER HIGH:
PokerHigh.com, established in May 2015, is a 100% legal and licensed online poker company, with a mission of growing the mind sport of poker in India while establishing it as both an entertainment choice and a viable career option. As poker’s popularity continues to surge in the country, PokerHigh is well-poised to further accelerate the game’s growth across India.
MAMUT: Mamut Communication is an Influencer management agency established in 2019. To influence, all you need is the power of truth. Let the truth be told and the truth #BeHerd.
That’s simply who we are and how we live.
POKER HIGH – PRESENTS – ALL IN – POKER FOR A CAUSE
Arvind announces launch of revolutionary anti-viral fabrics under its “Intellifabrix” brand; partners with Swiss Textile Innovator HeiQ to introduce HeiQ Viroblock technology in India
While fabrics have been usually associated with fashion, as the world faces the COVID-19 crisis, there is an urgent need for antiviral fabrics in our daily lives.
Arvind Limited, India’s leading textile-to-retail conglomerate today announced launch of Anti-Viral Textile technology for the First time in India under its brand “Intellifabrix”. Arvind has partnered with Swiss Textile Innovation leader HeiQ Materials AG in association with Taiwanese Specialty chemical major M/S Jintex Corporation to introduce this revolutionary anti-virus technology in India.
Research shows that viruses and bacteria, can remain active on textile surfaces for up to two days. Garments treated with HeiQ Viroblock actively inhibit viruses and kill them upon contact, helping to minimize the potential for re-transmission of pathogens through clothing.
Key Highlights of the QS World University Rankings (WUR) 2021:
JGU is India’s Number One Private University.
A possible 100 rank climb up for JGU from 751-800 band in 2020 to 651-700 band in 2021
JGU is the only Institution of Eminence (IOE) that has significantly moved up in ranking in the QS WUR 2021 compared to QS WUR 2020
In QS World University Rankings 2021, JGU is the highest performing IOE compared to previous year’s QS World University Rankings
21 Universities from India are in the top 1000 in the world in these rankings.
JGU is the highest-ranked Indian university, which focuses solely on Social Sciences, Arts and Humanities.
JGU is the youngest Indian University to be ranked this year.
JGU is ranked amongst the top 300 universities in the world in faculty-student ratio, which presently stands at 1:9.
JGU is ranked amongst the top 450 universities in the world in employer reputation.
JGU is ranked amongst the top 500 universities in the world in international faculty, which makes up 14% of JGU’s total faculty.
New Delhi, June 10: O.P. Jindal Global University is ranked as India’s Number 1 Private University by the QS World University Rankings 2021. At a time when the total number of Indian institutions have gone down in the QS World University Rankings 2021, JGU has vastly improved its position in these rankings that were released today by Quacquarelli Symonds (QS).
Within 11 years of establishment, JGU has been ranked in the top 651-700 universities in the world and has become India’s Number 1 Ranked Private University. JGU is also India’s Number 1 Ranked University with a focus solely on Social Sciences, Arts and Humanities as per the influential QS World University Rankings 2021.
With a jump of a possible 100 ranks to the 651-700 band this year from the 751-800 band last year, JGU is the only ‘Institution of Eminence’ (IOE) that has climbed up significantly in the QS World University Rankings 2021 compared to the rankings last year. In QS World University Rankings 2021, JGU is the highest performing IOE compared to previous year’s QS World University Rankings.
The Union Minister of Human Resource Development, Hon’ble Shri Ramesh Pokhriyal Nishank will be the Chief Guest at a virtual event being held today for the India Exclusive Launch of QS World University Rankings (2021) for unveiling and the presentation of QS World University Rankings2021 Certificates to ranked Indian Institutions. The Chairman of the University Grants Commission (UGC), Professor (Dr.) D.P. Singh, and the Chairman of the National Assessment and Accreditation Council (NAAC), Professor (Dr.) V.S. Chauhan will be the Guests of Honour on the occasion. Quacquarelli Symonds (QS) will be represented by the Senior Vice President of QS, Mr. Ben Sowter, and Regional Director – MENA & South Asia, QS, Dr. Ashwin Fernandes.
While 24 Indian universities made it to the top 1000 last year, this number has dropped to 21 universities this year. JGU is the highest-ranked Indian university solely dedicated to the study of Social Sciences, Arts, and Humanities. As an eleven year old, non-STEM and non-Medicine university, JGU has yet again broken stereotypes of what it takes to be a truly Global University by entering into the top 700 universities in the world, and becoming the youngest Indian university to feature in this year’s rankings.
This has become possible due to JGU’s international diversity among its faculty, a phenomenal increase in its reputation, and a steadfast commitment to maintaining a strong faculty-student ratio. As per the QS World University Rankings 2021, JGU was ranked amongst the top 300 universities in the world in faculty-student ratio, amongst the top 450 universities in the world in employer reputation, and amongst the top 500 universities in the world in international faculty.
Out of the 20 IOEs selected by the Government of India, only 13 found a place in the QS World University Rankings 2021. This includes 4 IITs, IISc, Delhi University, Anna University, University of Hyderabad, MAHE, Amrita Vishwa Vidyapeetham, BHU, Jadavpur University and O.P. Jindal Global University. This year, JGU is the youngest and the highest performing IOE compared to previous year’s Qs World University Rankings 2020.
The Founding Chancellor of JGU, Mr. Naveen Jindal, said that this global recognition of JGU for two consecutive years is indeed a defining moment. He said, “It is an incredibly proud moment for me to see JGU leading the charge in fostering academic excellence in India and the world. JGU was established in memory of my father to be a centre of excellence and produce outstanding leaders in various walks of life. I am immensely pleased to see that it is fulfilling its vision through sustained hard work. I wish to congratulate the Vice Chancellor, faculty, and staff of JGU for their continued commitment to providing a world-class education to our students.” He further said, “Climbing up in the QS World University Rankings 2021 and the prestigious recognition of JGU as an ‘Institution of Eminence’ gives hope for a more evolved higher education landscape in India in the coming years”.
Welcoming this exciting development, Professor (Dr.) C. Raj Kumar, Founding Vice-Chancellor of JGU said, “JGU being recognised among the top 2.5% of universities in the world is testament to its aspiration to be a world-class university. This remarkable achievement of JGU rising to the 651-700 band this yearfrom the 751-800 band last year, as per prestigious QS World University Rankings 2021 is a watershed moment and is indeed a landmark development and an important milestone in our brief institutional journey. We are deeply humbled by this international recognition for our commitment to maintaining the highest standards of excellence in higher education. Being a decade-old, private, non-STEM, non-Medicine University, we are elated to have broken all stereotypes of what it takes to become a world-class university. Our constant endeavour will be to further strengthen our teaching, learning outcomes, international collaborations and quality.” Referring to the unprecedented challenges and current uncertainties during a pandemic, Professor Raj Kumar affirmed the institutional commitment to promoting excellence at JGU and said, “At 11 years of age, a youthful and dynamic JGU is leading the path for a resurgent and emerging India to make a mark in the global higher education space. As the world fights the ramifications of a global pandemic, JGU, as the highest-ranked Indian university that solely focuses on social sciences, arts & humanities in the second-most populous country, has a significant role to play in building India and the world.”
JGU is now in the same league as some of the leading international and mature universities, including the American University (established in 1893), the University of Massachusetts, Boston (established in 1852) and the City University of New York (established in 1961) in the USA; the University of Westminster (established in 1838) and the University of Plymouth (established in 1862) in the UK, Leibniz Universität Hannover (established in 1831) in Germany and Tokyo Metropolitan University (established in 1949).
JGU has been ranked above some of the internationally acclaimed universities around the world, including, Middlesex University (UK), George Mason University (USA), University of Houston (USA), University of Haifa (Israel), University of Seoul (South Korea), Abu Dhabi University (UAE), Universität Rostock (Germany) and Beijing Foreign Studies University (China).
In his reaction, Professor (Dr.) Y.S.R. Murthy, Registrar of JGU said, “I am excited about this development. At JGU, we are strongly committed to ensuring world-class education and these rankings vindicate the steps taken by us since our inception. To jump to the 651-700 band this year from 751-800 band last year and become the number one ranked Private University would not have become possible without a sound vision, implementation plan and sustained hard work. I wish to sincerely thank all Members of the Governing Body and other apex bodies of the University, faculty members, staff, students and our partner institutions for their laudable contribution in this achievement.”
These results were released shortly after JGU became the first Indian university to receive QS IGAUGE E-Learning Excellence for Academic Digitisation (E-LEAD) Certification from the coveted QS IGAUGE for e-learning excellence. This represents JGU’s commitment towards providing its students a truly global experience in their academic pursuits while ensuring that even a global pandemic like COVID-19 does not deter them.
This news indeed comes as a ray of hope for students who aspire to pursue a world class education at a global university in India.
Professor (Dr.) Ashish Bharadwaj, Dean, Jindal School of Banking and Finance and Executive Director of the Office of Rankings, Benchmarking and Institutional Transformation (ORBIT) said “As a very young and focused university, we are delighted to be a part of an illustrious league of mature national and international universities. We envisage entering the top 500 globally in the near future for which healthy competition and fruitful cooperation are vital to success.”
Professor Arjya B. Majumdar, Dean, Admissions & Outreach and Executive Director of the Office of Rankings, Benchmarking and Institutional Transformation (ORBIT) said “This is indicative of the quality of our faculty, the work that we do, and our reputation globally. We should, of course, be mindful that rankings are but a tool to determine excellence – a means to an end and not the end itself. Having gone up in the QS WUR since last year, this means that we’re well on our journey to excellence.”
Bangalore , June 10, 2020: Hamdard Laboratories (Medicine Division), a progressive, research-based health and wellness organization launches its new integrated marketing campaign #StrongWithHamdard emphasizing boosting the immune system to stay healthy amid the Covid-19 outbreak. As part of the new campaign, the brand leverages print, television, social media, and radio platform to spread the message of a stronger immune system and awareness around Unani Medicine products offered by Hamdard Laboratories.
Furthermore, Hamdard Laboratories has also launched ‘Aapka Hamdard’, on-air programming in association with Radio Mirchi to amplify the reach. Stay #StrongWithHamdard campaign in key North Indian markets. Aapka Hamdard program,on Radio Mirchi,will be focused on addressing the importance of strong immunity by Dr. Naushad Rana of Hamdard Wellness Centre. Additionally, Mr. Abdul Majeed, Chairman and Managing Trustee, Hamdard Laboratories (Medicine Division) will deliver a keynote address to Radio Mirchi listeners.
Commenting on the campaign launch, Ms. Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said, “One of the key measures to stay safe amid the Covid-19 outbreak has been a strong immune system that safeguards us from various infections and the same has been emphasized by the Government and Ministry of AYUSH. As India enters the unlock phase, it becomes even more vital to have a strong immunity that will prevent us against the viral infection. Our new campaign #StrongWithHamdard focuses on adopting an alternate medicine system to boost immunity and promote the uses of Unani medicine products to have a strong immunity system.”
Hamdard Laboratories have a varied portfolio of immunity boosters such as Joshina, Joshanda, Imyoton, Infunza and Chyawanprash that combines the goodness of time tested herbs. These are effective herbal remedies rich in antioxidants and are effective in fighting various antimicrobial infections like flu, cough, and cold. Ensuring availability of Hamdard’s immunity boosters, the brand has made its immunity booster products available on various e-commerce sites – Amazon, Healthmug, and 1mg.
Additionally, Hamdard Wellness Centers will go live from June 09, 2020, offering online consultation that is focused on providing quality Unani treatment and healthcare. Chairman and Managing Trustee, Mr. Abdul Majeed says“The lockdown made us realize the importance of digital presence. Essential services like having a doctor available for consultation in the online space and medicines being available in the e-commerce sites was an absolute necessity”.
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