Bangalore, 31st Jan. 2023: Destination Kenya is all set to attract Indian Outbound Tourism with a slew of initiatives planned for the upcoming season.
Kenya Tourism Board (KTB) is coming to Ahmedabad on 30th Jan, Bangalore on 31st Jan & New Delhi on 6th Feb with B2B Trade Networking Roadshows. KTB is also participating at OTM Mumbai during 2nd, 3rd & 4th February to interact with Indian travel trade fraternity & media.
There will be a high-level delegation from KTB along with leading DMC’s, Hoteliers, Tour Operators & Service Providers from the Kenya Travel Industry, along with Kenya Airways, to make presentations and explore exciting opportunities to collaborate, tapping the high potential India market.
In 2022, the arrivals into Kenya from the Indian source market recorded a growth of 93.2% from 42,159 in 2021 to 81,458 in 2022. This is a recovery of 67% compared to the 2019 performance of 120,893.
KTB is also planning to sign new business deals in the Indian market as Kenya Tourism Board (KTB) leads travel trade members to this year’s Outbound Travel Mart (OTM) tourism fair in the country.
Kenya Tourism Board (KTB) acting CEO John Chirchir says OTM is giving Kenya an opportunity for re-entry into the Indian market that was severely affected with travel because of Covid-19 pandemic. “India is one of the markets whose travel were negatively impacted with the Covid-19, we are now making a physical presence in the market after about 2 years of absence, and we hope to reap big from the fair,” says Chirchir.
Chirchir says the growth is a positive indication that the tourism business in India is on the right track to recovery even as KTB rolls out key promotional and marketing campaigns in the market. “These are part of our many initiatives to bring the market back to its performance recorded before the covid-19 pandemic. Attributes such as ease of access and connectivity, all-weather season as well as tourism offering that cut across all the segments have continued to pull Indian travelers to Kenya,” said the CEO .
Last year, KTB hosted a familiarization trip in Nairobi for India’s leading travel companies, launched joint promotional campaigns with marketing companies such as FCM Travel Solutions India and Yatra to build traveler confidence.
Kenya is home to intimate, awe-inspiring, and magical travel experiences. All year round, visitors enjoy exhilarating wildlife experiences, the breathtaking outdoors and landscapes, the tranquil and adventure of Kenya’s coast, the enriching cultural encounters, and the warmth of the Kenyan people.
Karibu Kenya, Welcome to #MagicalKenya #TheRealDeal
Grand Master M.H Abid invited, to his center for Physical Fitness and Self Defense education in Basavanagudi, Gandhi Bazar, invited prominent printed media agencies for a press release. Following his practice of inclusiveness and comprehensiveness of all sectors of society in his message, Grand Master conducted an open press meet to highlight the paramount role the press plays in the betterment of society. This press meet is the third within the last week of January, following the inauguration of Combat Warriors” center that offers comprehensive and holistic lessons for both physical and mental fitness. Within one festive week Grand Master Abid managed to gather under his center’s roof influential personalities of India to shed light on his vision of a healthier and a more secure society.
Starting off the ceremony with his welcome speech, Grand Master Abid mended the definition of self defense and fitness, an image that has long been exploited on a financial and moral scale Self Defense as a sentence has been thrown around and almost devalued by posers and opportunists who had taken advantage of the trendiness of self preservation and the global movement towards a healthier body and mind. In the event of a major surgery, would you trust your body to go under the knife of a self proclaimed surgeon who has read a reference or two?
How can you entrust your bodily reflexes otherwise to a self proclaimed self defense teacher
who would showcase a screaming routine they picked up on their youtube timepass?
Grand Master Abid inaugurated this center in Basavanagudi to set the standards for Self Defense through the “Bichwa’ system, a traditional Indian Unarmed Combat Art passed down for the 5th generation in his family. Bichwa self defense system is a holistic course that prepares both body and mind, elevates awareness builds self confidence in order to sharpen the instincts in the case of a regular day pressure of the unfortunate event of an accident. This helps the body to balance its negativity and divert it into its preservation and will be discouraged to abuse any substance as an escape mechanism,
The empowerment offered by such courses is that it can be used by women and girls for self protection against imminent dangers of unexpected situation like a hold-up, Road rage, Molestation. Personal violence and Torture perpetrated on them by known or unknown persons. Self defense isn’t a jab or a kick, it is rather the sharpening and awaking of instincts suppressed by the fast changing lifestyle and practices, Fitness goes beyond the walls of a training center to envelop our mental health, our diet, including the way we face any stressful situation.
Additionally, one of Grand Master MH Abid’s students, Priyanka BS, is a trained instructor in and is the co-founder and the Managing Director of Combat Warriors and TuitionPlus. She has dedicated her career for the welfare and betterment of women and children along with being a dedicated educator and administrator.
This center in Gandhi Bazar is offering well paced curriculums for all age groups and backgrounds following the holistic creed of enabling every individual with a steadfast stanice. A subsidized instructor course will be offered By Grand Master Abid and Coach Priyanka BS to locals and more specifically Homemakers to fit them with the flexibility of earning money by teaching Bichwa self defense and fitness. Aspiring actresses and Actors will find many opportunities to enhance their action scenes and body language, and perhaps bump into Sandalwood and Bollywood icons that frequent the training center. Many of Grand Master Abid’s disciples have extended to become Bollywood actors and Action Directors, Celebrity figures and Industrialists and Philanthropists of repute. The Gandhi Bazar, Basavanagudi center also offers “office fitness” courses tailored for people leading a busy full day duty, enabling them to preserve their health and be able to celebrate the fruits of their hard work with their loved ones. The training uses no equipment to further flexibility of the students who join this regimen of focused training which will ease their path in life.
Actor Mir Sarwar who started his training with Grand Master 20 years ago has won 2 gold medals that time, and our hearts recently through his exceptional performance in movies like “Kesari” and “Mission Majnu that trended No. 1 on OTT. Mir Sarwar exalted the training with an icon like Grand Master Abid, and how it promoted his career from modeling into theater and then blockbuster movies, urging young and well placed artists, equally, to join the hero making center
Sandalwood Actress Alisha who has been featured in more than 150 productions so far emphasized the importance of Bichwa self defense, being a state of mind one puts themselves around to protect oneself. She advised females to join the classes and specially invited home makers to join the subsidized self defense certification which can enable them to earn a living by giving tuition to both children and adults.
Mr Radha Krishna Holla, a retired district judge of great reverence, shed light on the rights of every individual of self defense based on the section 106 of the Indian Penal code which exempts a few offenses on the basis of deterring direct harm away from oneself in the spur of the moment. Judge Holla otherwise directed people to seek justice through police and the umbrella of the constitution. Going back through his memories, he shared how he got to meet Grand Master Abid first when he enrolled both his girls in Bichwa self defense classes noting that though he got the personal protection of the police his girls were facing life away from him and were exposed to many incidents that could get in their way. Every day in the news are, sadly, articles about violence and attacks, and judge Holla disclosed a few heartbreaking cases that appeared in his court and he encouraged women to join self defense to stand up for themselves.
Mr RajaSimha, a distinguished scientist with many astonishing patents in his portfolio addressed the invitees to highlight how one should be well fit and strong to avert aggressions and thereby demotivating perpetrators. Mr Rajsima summoned some memories with Grand Master Abid during their trip to Thailand where Grand Master Abid proudly raised the Indian flag and placed our nation on the world map of fitness and self defense. With cases of chain and purse snatching happening in many corners, a victim should be able to turn the table on the aggressor and give back. Self defense goes further and beyond averting an incident, it helps establish self awareness and confidence in order to build a great nation
Last but not the least, in a city as congested with traffic snarls as Bengaluru, we tend to forget the enormous efforts the quick response teams sacrifice to reach in time and resuscitate anyone in a dangerous position. Since those split seconds can really make the difference between life and death, every individual should learn basic first aid and CPR techniques. Combat Warriors center in Basavanagudi is offering Courses and Certifications under Professional coaching Organisations to make our precious Garden City a healthier, more Caring and a safer place for the citizens of this community in particular and the great nation at large.
Language is an emotional thread that connects people instantly as it is a symbol of shared-human experiences. To deepen this connection even in the social media space, ShareChat provides content and community access to Indians in 15 regional languages. With the ease of access to smartphones and high-speed internet, regional creators have started dominating the Indian content ecosystem. The language-first approach empowers the Bharat audience to create content, create communities, and consume content of their interest in their preferred language, making their experience on social media much more holistic and engaging.
Regarded as the ‘Queen of all languages’, Kannada is the mother tongue of over 50 Million people across the state of Karnataka and neighboring areas. Kannada users are also extremely active in social media consumption, and helped Karnataka top the list of the chattiest regions in the country, according to a recent report by Sharechat. ShareChat served 8 Million+ Kannada language users in the month of November and the cities that topped the chart in the language were Bangalore, Chennai, and Mangalore. To dive deeper into what interests the audience, ShareChat revisited the consumption patterns of the Kannada-speaking audience from the past year. Here are some interesting insights for you to dive into!
As per ShareChat, ‘Romance and Relationship’ is the most loved content genre among the Kannada Speaking audience on the platform, followed by the Cinema and Humor category.
‘Romance and Relationship’
With over 20 billion+ views and interest from over 45% of the Kannada-speaking audience, romance and relationships turned out to be the most viewed category in the Kannada language. Users from Bangalore, Chennai, and Mangalore were the forerunners of creating content with romantic stories and anecdotes, with over 1 Lakh creators uploading more than 2 Million content pieces. muddu____creation, has garnered a total of over 500 million views for all their posts on ShareChat in 2022, making them the topmost creator in the romance and relationship category in the Kannada Language.
Cinema and TV
The film industry is a major attraction for the Indian audience and Kannada users seem to enjoy cinematic content more than others. Bytes from films and TV shows, celebrity gossip, and other related content garnered more than 14 Billion views on the app, with interest from nearly 20% of Kannada users on the platform. Over 25k creators from cities such as Bangalore, Chennai, and Mangalore managed to garner millions of views on 2.6 Lakh content pieces they created. Dolly Ravi single-handedly garnered over 53 million views on the film-centric content they made in the year 2022.
Humor and Fun
Laughter is the best medicine, and the Kannada audience on ShareChat users seemed to have enjoyed this medicine more than ever this year. With more than 13 Billion+ views, comedy content was enjoyed by over 12% of the total Kannada users across Bangalore, Mangalore, and Chennai. These cities are home to nearly 40k creators uploading over 2 Lakh content pieces with humorous and comical tones. @0000ms topped the creator chart with over 1 billion views on the funny content they created.
Devotion
Another widely watched category among Kannada users was devotion, with about 10% of the total Kannada userbase enjoying the category. The content relating to prayer, and worship, garnered 12 Billion+ views on the platform, from Kannada speakers across Bangalore and Chennai. These top regions are home to over 50k creators who produce over 7 Lakh content pieces on the lines of cultural themes and religious festivities and saw major traction from the Kannada audience. @sundreshappu, the top creator in the category, single-handedly garnered over 90 million views on the content they created this year.
ಇಂದು ಮುಂಜಾನೆ 6:15ಕ್ಕೆ ಹಿರಿಯ ಪತ್ರಕರ್ತರಾದ ಶ್ರಿಯುತ ಗಣೇಶ್ ಮೋಖಾಶಿ ರವರು ತೀವ್ರ ಹೃದಯಾಘಾತದಿಂದ ನಿಧನರಾಗಿದ್ದಾರೆ.. ಇಂದು ಬೆಳಿಗ್ಗೆ 9am – 11am ಮನೆಯಲ್ಲಿ ದರ್ಶನ ಮಾಡಬಹುದು…. ಎಂದು ತಿಳಿಸಲು ವಿಷಾದಿಸುತ್ತೇವೆ….
Mobility experts and students of Ramaiah Institute Of Management come together to garner support for better bus transport in Bengaluru
Bengaluru, 30th January 2023: The Urban Works Institute, along with civil society partners from Bengaluru, has collaborated with The Centre for Sustainability at Ramaiah Institute of Management to launch ‘The Bus4us BuzzFest’, a first-of-its-kind inter-college competition to engage the youth of the city to share ideas and suggestions to transform the image of buses in Bengaluru.
The launch event was held on Monday, 30th January 2023, at Ramaiah Institute Of Management in the presence of MA Saleem, Additional Director General of Police and Special Commissioner of Police Traffic, Bangalore and Zehera Naseem, IAS, Joint Director (Admin), Directorate of Urban Land Transport (DULT). Furthermore, Shreya Gadepalli, Founder and Managing Trustee. The Urban Works Institute. Professor Dr. Ashish Verma. Convenor, IISC Sustainable Transport (IST) Lab, Dr. Meghna Verma, Head, Centre For Sustainability, Ramaiah Institute of Management. Sharath S. R., Manager – Operations, B.PAC, and Satya Sankaran, Bicycle Mayor, Srinivas Alavilli, Friends of BMTC, also attended the event.
Bus4us is a campaign that promotes the use of buses and aims to garner support for a ‘State Urban Bus Mission’ to improve and augment bus services in cities across the state of Karnataka. Improving the quality of bus services is crucial to encourage more people to use them. By increasing the number of buses, improving the infrastructure for buses, and making the service more convenient for passengers, bus transportation becomes more attractive. Thus, there is a need for more buses, better buses, and faster buses.
Bus4us BuzzFest features a range of contests, including a photography contest, poster-making competition, and social media competitions like reel creation. Any student studying in Bengaluru is eligible to participate in the competition, and they stand a chance to win Rs 25,000/- prize money in each category. All submissions for the competition have to be made before 12th February 2023.
Commenting on the Bus4us campaign. Shreya Gadepalli, Founder and Managing Trustee, The Urban Works Institute, said, “Buses have been the primary means of transportation for the city of Bengaluru for many years. As the city continues to grow and evolve, it is clear that the BMTC bus service is a sustainable and effective solution to the issue of traffic congestion. A focused bus mission towards improving bus services and transforming the image of buses is the need of the hour. It requires support from key decision-makers. Bus4us is a collaborative initiative to increase the buzz around buses, garner support for the widespread adoption of buses. and make it the preferred mode of transportation in Bengaluru
“We are excited to collaborate with Ramaiah Institute Of Management for the ‘Bus4us BuzzFest inter-college competition. It’s a great opportunity for students to understand sustainable urban mobility and bring their fresh ideas to suggest potential solutions. We look forward to engaging with them to create a positive perception of buses and inspire more people to use buses”, added Shreya.
Dr. Manasa Nagabhushanam, Director Academies, Research and Administration, Ramaiah Institute of Management said, “Ramaiah Institute of Management (RIM) always aspires to take up activities which create an impact on society. We have established the Centre for Sustainability to contribute towards sustainable development goals. We are happy to collaborate with Bus4us campaign to promote sustainable mobility. The involvement of our students in such a campaign will help them develop a sense of responsibility and equips them with the skills and knowledge to be active citizens in the world”.
Dr. Meghna Verma, Head, Centre for Sustainability, Ramaiah Institute of Management. said. “At the Centre for Sustainability, we believe that students and educational institutions play a significant role in implementing sustainable solutions that can make our cities more liveable. Besides research, over the last few years, we have introduced many initiatives and organised events that highlight the need for adopting environmentally friendly and sustainable practices to improve our cities. The Bus4us campaign aligns with our vision of promoting sustainable practices and taking environmentally conscious decisions in our everyday lives. We invite many more college students to join us in our endeavour to encourage more and more people to use buses and make Bengaluru India’s bus capital”.
Bus4us 5-point plan to transform Bengaluru’s bus transportation
Double the fleet, double the happiness: A BMTC bus on every route and for every reason: By 2025, BMTC should operate 12.000 buses with increased staff support to meet the travel demands of people in the city
Affordable and accessible: BMTC Bengaluru’s pocket-friendly public transport service: Make the BMTC bus the most affordable mode of transportation in Bengaluru
Bus Priority Lanes for Punctuality and Predictability: BMTC – Bengaluru’s reliable public transport service: Implement a network of 12 dedicated Bus Priority Lanes to increase the reliability of buses among people
Connecting India’s IT city one bus stop at a time: a BMTC bus stop within 10 minutes of walking or cycling: Benglurians can easily reach bus stops within 10 minutes of walking or 10 minutes of cycling
BMTC Bus Stop Bulletin Boards: providing accurate information for seamless and smooth journeys: Bus-related information, such as routes, frequency, bus-stop location, and fares, should be displayed on bus stops to make it accessible to everyone. To join the campaign, visit https://www.instagram.com/bus4us_blr/
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