safety and hygiene through fumigation centers across India, including Bengaluru

With industries resuming operations and citizens settling into the idea of new normal, there is an increased demand for safe and high-quality mobility options. While players in the space are pulling no stops to ensuring a safe ride, Ola has committed Rs. 500 Cr towards multiple safety initiatives as part of the ‘Ride Safe India’ movement with fumigation centers being at the centre of it. These have been set up across Bengaluru and other Ola operational cities, where all Ola vehicles are thoroughly disinfected every 48 hours, free of cost.

Located at major hubs and airports, these fumigation centers enable drivers to access quality sanitization services and have their vehicles thoroughly deep-cleaned free of cost. While drivers wait for their vehicles to be deep-cleaned, a team of dedicated Ola executives carry out health and well-being checks of these driver-partners. 

The process is being replicated across all designated Ola fumigation centres in Bengaluru with all processes operating like clockwork. The company announced that it has set up a network of 500+ fumigation centres across the country and its operations are running in over 200 Indian cities.

Anand Subramanian, Spokesperson at Ola, said “Ola’s fumigation centres are a strategic solution to combat all safety and hygiene-related concerns shared by our customers and driver-partners. While we have resumed our operations across the country, our network of fumigation centres plays an important role in assuring a high quality ride for the passengers.”

Through modules and certifications, Ola has trained its drivers to ensure safety with all cabs part of the platform continuing to drive the ‘5 layers of safety’ across all rides, which requires both driver-partners and passengers to compulsorily wear masks, regular health checks for driver-partners and sanitization of high touch surfaces before every ride. 

S Manjunath Rao, an Ola driver-partner from Bengaluru said, “Before mobility services resumed, Ola provided us with training and information to ensure the safety of the customer and myself. We have been told to fit plastic screens to reduce risk and can also get masks, sanitisers and cleaning equipment when our cabs are getting fumigated at these centres without any hassles. With the fumigation centres set up across the city, it is an easy process and I also make it a point to get my health checked.”

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IDFC Mutual Fund #DateyRaho Campaign Thanks Investors For Staying Invested

July 07, 2020: At a time when the world was in lockdown mode going through a tough phase and the financial markets are in turmoil; most investors were worried about the state of their current investments and how they will perform in the future. However, savvy investors decided to ‘Stay Smart & Stay Invested’. IDFC Mutual Fund announced the second video (https://youtu.be/AtcKB-8apeY) under the #DateyRaho campaign. The relevant and relatable video is an initiative taken by IDFC Mutual Fund to acknowledge these investors for their tenacity to fight.

Gaurab Parija, Head – Sales & Marketing, IDFC AMC, highlighted that “Investors are often susceptible to behavioural biases, especially when the market is in turmoil. Compared to earlier crises, this time, we saw that investors decided to stay invested evident through the relatively steady SIP book numbers, indicating a maturing Indian investor community. AMFI, Mutual Fund Houses and distribution partners have played a key role in hand-holding investors during this uncertain phase.” 

The #DateyRaho campaign, launched in May 2020 posted its first video (Hindi: https://youtu.be/dEKaWjVPqN0 and English: https://youtu.be/E6VyVNafWgM) thanking distributors for the role they played in advising investors. To support these distributor partners further, IDFC Mutual Fund aims to augment their knowledge about products, the industry and financial markets with up to date information. Additionally, learning and customer research are shared with the distribution partners to help them deal with behavioural biases.

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Kitaab’s latest launch centres around building immunity: the need of the hour

Bengaluru, 8th July 2020 : Prabha Khaitan Foundation, an organization that is dedicated to the socio-cultural welfare and humanitarian cause, through its platform Kitaab,  organized a virtual book launch of the digital book, The Magic Immunity Pill: Lifestyle co-authored by celebrated holistic lifestyle coach Luke Coutinho. 

The session witnessed Luke Coutinho in conversation with Ms Apra Kuchal , Honorary Convenor, Rajasthan and Central India Affairs, Prabha Khaitan Foundation where he talked about his latest venture which has been co-authored by Bollywood actress Shilpa Shetty and stress upon how lifestyle can be a key to achieving a healthy immune system. Prabha Khaitan Foundation is devoted towards the promotion of literature culture and performing arts and collaborates with caregivers, committed individuals and like-minded institutions to implement cultural, educational, literary and social welfare projects in India.  Kitaab is an initiative of the Prabha Khaitan Foundation which is dedicated towards book launches.

Speaking on the virtual session, Ms Manisha Jain, Communications & Branding Chief, Prabha Khaitan Foundation, added, “Immunity and wellness have been the most talked about topic in the past few months. Mr Coutinho’s book is just the answer we needed during these trying times. We, at Prabha Khaitan Foundation, hope that this session will be fruitful for our audience and they can take away tips and information on how they can build their and their loved ones’ health in the middle of this pandemic. Be it physically or virtually, we are committed to engage communities in promoting knowledge, art and culture. These sessions are an endeavour on our part to help the society in whatever way possible for its greater good.”

Luke Coutinho is an author, a holistic lifestyle coach, health expert, wellness entrepreneur, and more. He is the author of “Eat Smart, Move More, Sleep right “ , the national bestseller with super star Shilpa Shetty called “The Great Indian Diet “, the internationally acclaimed “The Dry Fasting Miracle – from Deprive to Thrive“, the sold out lifestyle journal “Reset your Life and Health in 6 minutes“ and national bestseller “The Magic Weight Loss Pill – Lifestyle“ with another super star Anushka Shetty. His simplistic and back-to-nature approach sets him apart in the crowd.

Speaking during the session, Luke Coutinho, “Health is the biggest treasure we have and it is non-negotiable. We must invest in it every day. Immunity is  fundamental to the human body but most people do not understand the basics of it. This made us write this book and it is a gift to the country from my co-author Shilpa Shetty and me so that they can find some solace amidst these uncertain times. The right kind of nutrition, physical activity, sleep and emotional wellness are key to having a strong immunity. We must have the discipline to do this in the right way. Stress and fear are wasted emotions and it should be a personal decision to overcome it. Instead of wallowing in it, we must choose to overcome stress. Our book comprises of powerful lifestyle changes, hints, recipes, tips by the world’s most renowned doctors, dietitians, nutritionists, lifestyle experts and lot more.”

With the current pandemic situation wreaking a havoc and taking a toll on our lives, building a robust immune system has become a priority. The book focusses on emotional wellness, quality sleep, balanced nutrition and adequate exercise to build a strong immune system and is available free for all. The book contains effective and inexpensive lifestyle changes right from nutrition, to exercise, sleep and emotional wellness, along with tips, views and opinions from leading health professionals in the field of medicine and health. During the hour-long session, Mr. Coutinho highlighted the importance of health and being healthy. He shared instances from his personal experiences. He enunciated how simple changes in our lifestyle can make a big difference to our wellbeing and fitness.

Prabha Khaitan Foundation’s vision to promote and recognise talent from different walks of life has led them to arrange immaculately curated literary sessions in about 30 cities across the country. Encouraged by the response in India, the Foundation has also forayed into the global arena with a bouquet of sessions. They have hosted some of the greatest stalwarts from the world of words, even as they are focused on creating a platform for aspiring talent.  Kitaab provides a platform for authors to display and showcase their literary works. Through Kitaab, Prabha Khaitan Foundation has launched books by renowned writers like Dr Shashi Tharoor, Vir Sanghvi, Pavan Verma, Salman Khurshid, Sunita Kohli to name a few. 

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UNDEKHI – can you unsee what you witness?

SonyLIV’s next original, an edgy crime thriller, inspired by true events, will stream starting 10th July

National, 8th July 2020
In India, wedding celebrations have been reduced to a show of wealth & power and can sometimes take an ugly turn. The power of money has become far more superior than an individual’s life. Incidents have been reported on the murderous shenanigans that happen at weddings, many of which go unseen or unheard. Why? Does the truth not matter, and can the influential get away with anything? Does a human life hold no value or respect irrespective of their status in the society? Based on true incidents, with the backdrop of a wedding, SonyLIV’s next original, Undekhi, unveils a nerve-wracking chase replete with inter-family politics, display of power, skewed morals and oscillating equations that will compel you to take a stand! Produced for Applause Entertainment by Siddharth Sengupta’s Edge storm Productions and directed by Ashish R. Shukla, Undekhi will stream on SonyLIV starting 10th July.
On account of a murder in the Sundarbans, two tribal girls are on the run, with DSP Barun Ghosh on their trail. The Atwals, an influential family from North India, are hosting the wedding of their scion in Manali. Power defines the world of Atwals and fear is the only means to sustain it. There is a cold-blooded murder at this wedding and the only one who has the proof of this horrible crime is the wedding videographer Rishi, an amateur filmmaker from Delhi. Will this proof go unseen or will the influence of the Atwals take precedence in this matter? What follows next is a fast-paced, gripping narrative that will unearth more than what meets the eye.
Undekhi will see an ensemble cast of supremely talented actors like Harsh Chhaya, Dibyendu Bhattacharya, Ankur Rathee, Surya Sharma, Anchal Singh, Abhishek Chauhan, Ayn Zoya, Apeksha Porwal and Sayandeep Sen. The dialogues of this crime thriller have been penned by the versatile actor Varun Badola who garnered a lot of appreciation for his stellar performance in the recently released Your Honor.

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